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The best way to do create this environment is to write a story. Help people define the mission. Help them invent it for themselves.
What is the common dragon that needs slaying?
What walled fortress needs scaled?
Once that is underway, the mission is then solidified with a common enemy – who is the antagonist that wants to keep you from achieving your mission? Who is the bad guy?
Now does it all start to make sense?
Leadership is storytelling. It’s creating a living literary plot. It’s the classic hero’s journey.
Via Gregg Morris
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information analyst
Sherry Turkle writes as though digital life is something that happens to other people. But it isn't. Via Ana Cristina Pratas
Venngage helps you create and publish custom infographics, engage your viewers, and track your results. Venngage is the most powerful infographics publishing platform ever for marketers and publishers.
Quelques outils de curation, de collecte et de partage d'information... dont certains moins connus. Via ►Franck GAUTIER◄, @AnneDiscart
Collecting data is easy. Storing it is even easier. Taking it in massive amounts and understanding the complex relationships that are created from it all is. Via Armando Reis
If you’ve been using Dropbox for a while, you may not have noticed that a whole ecosystem of applications have been built up to use the service. Over time, these apps have sprung up to fill all of the little holes Dropbox left unfilled." Via Shona Whyte
There are just so many social sharing buttons these days, and content marketing is more important than ever.
**As a user, it has created a moment of decision of choosing which channel to share a particular news story, or cute video.
**The goal is to have as many network peers see the content, enjoy it, and re-share.
**There’s no shame in admitting gratification in people liking something you share.
**As a Marketer, its important to help users make this decision easily, and also ensure that your content is shared with the appropriate audience on the right channels.
**Your mileage may vary, but this is a very useful one-stop resource for brands looking to get the biggest bang from their social sharing buttons.
**Just remember: when it comes to user options, less is always more.
**Pick the best three or four buttons for your site and leave it at that.
This Infographic by The Search Agents - http://bit.ly/KBCg9O , takes a closer look at the different social sharing buttons, how they work, who their target audience is and the kinds of content that will be most effective when shared via these tools.
Download / Embed: http://bit.ly/KBCs9j ;
Selected by maxOz and Jan Gordon covering "Content Curation, Social Business and Beyond" Via maxOz, janlgordon, ABroaderView
L'application permet de prévenir son utilisateur lorsqu'un évènement se produit, comme un touchdown pendant un match de football américain. Via Ghislain Vacherot
Une étude (en anglais) de Mashable sur le comportement et l'orientation du regard des utilisateurs sur la nouvelle présentation Timeline des Pages Facebook. Via Mathieu Bruc, jgiraudeau
Aujourd'hui est un jour spécial pour Youtube qui fête ses sept ans d'existence et affiche des chiffres monstrueux. Via Ghislain Vacherot
There's a lot more to LinkedIn than just connecting with the people you know. Here's a look at 12 features, from a business card digitizer to a resume builder, that enhance your LinkedIn experience. Via Baochi
Cette semaine, La Chaîne Techno vous fait vivre la Creative Week, le rendez-vous des créateurs numériques, organisé par Adobe. Avec une question : à quoi res... Via CFTC HUS
Social media made big moves in 2012, and the year's not even half over yet. The SEO Company offers an overview of all the headline-making news in the world of social media. Via Seoco. Stay on top of social media news. Via Martin (Marty) Smith
Micro-blogging service Twitter will support an initiative that lets people browse the web without being monitored. Via steve batchelder
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Robin Good: Readlists is a simple web app which allows you to easily create curated lists of web resources, articles and links and bundle them to a downloadable eBook.
To create a "Readlist" you simply click on the Create a Readlist button and add one url at a time. The system gently grabs metadata info like title and author and elegatly lays it out in an ebook formatted reading index ready to be published.
The service is free to use.
Try it out now: http://readlists.com/ ;
Via Robin Good, Howard Rheingold
Not everyone loves Facebook enough to give it three, four, or five spots on their homescreen. Via Tolokonnikoff - Seratoo
Marty
That’s in addition to a failure to recognize that Google+ cannot be the sole solution to social search with an always increasing number of web properties.
Info-Tech Research Group expects that Google, which held 90% of the search market in 2010, will only hold 30% in 2013, due to the rising impact of social search".
Via Antonino Militello, Martin (Marty) Smith
"In order to benefit from digital media and the disruption created by the social web, content companies and publishers have to think differently about what they do, John Borthwick of Betaworks told attendees at paidContent 2012 in New York on Wednesday"
Why? Because thinking about it as information puts more focus on the value or the service rendered to consumers.
Interesting read. Via gdecugis
"It has been a while since I last touched up on the topic of Change, Convergence & Collaboration in our industry. A lot has happened since then! During that time I made a few predictions that I would like update you on all on what change has happened and how it has fostered investment and innovation of SEO technologies as this discipline integrates with other channels".
It’s up to the individuals to adapt to a new way of working. From strategy to tactics to implementation – the platforms and tools are changing and so must we. Leaders like Rand Fishkin and Dixon Jones show us they way with investment and innovation.
Find Out More: http://searchenginewatch.com/article/2179372/Future-of-SEO-Investment-Innovation-Integration Via Antonino Militello
Are you ready for the best looking Google+ experience to grace an Android device? Good, because the official app was just updated in the Google Play Store and it looks great. Via Chris D Allen
Chaque entreprise se doit de protéger certaines informations: une innovation, un travail de recherche, un savoir faire... Via Tolokonnikoff - Seratoo
Alors que les réseaux communautaires multiplient leurs fonctionnalités dans l'espoir d'attirer toujours plus d'internautes, la société Ark a décidé de tirer parti de chacun d'entre eux afin de proposer une plateforme universelle. Via edonis
Cette semaine, les journalistes de données d'OWNI vous parlent de couteau suisse, de police utile, d'entrecôte-béarnaise-frites, de législatives et du côté obscur des données. Mais surtout, surtout... Ils vont vous faire chanter ! Via Lucas Gruez
Talk with David S.Ferriero, Archivist of the United States | Archives and Public History Digital - http://t.co/pvreAu3A...
"While the Archivist did not deliver a formal speech, the wide ranging Q&A touched upon many of the current conversations and concerns within the archival community. One important topic discussed was the role of the National Archives and Records Administration (NARA) and of its leadership to the larger archival community. As we all know, NARA safeguards and preserves the most important records of the U.S. government yet it was interesting to learn that only equates to roughly 3% of all records created. The protocols of NARA have often been reflected in the practices of private or independent archives and in the advent of electronic formats, many repositories are watching how NARA handles ingesting these records. The Archivist was enthusiastic about how NARA could help the larger archival community and we hope that future Archivists of the United States will share this vision. Mr. Ferriero views the archiving of electronic records as an exciting development and challenge for our profession. As such, he discussed the proprietary software Lockheed is developing for NARA to ingest digital formats and it was encouraging to hear of the Archivist’s enthusiasm for open-source software that could be used elsewhere in the archival community." Via Karen du Toit
Merci à @François Magnan pour ces tutoriels concernant la veille sur les réseaux sociaux. Votre #branding est maintenant sous surveilance! Via Jacques Tang, fduport
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