"Color has a powerful psychological influence on the human brain. Learn how you can harness color power."
$23 million in sales attributable to Heinz green ketchup [the highest sales increase in the brand's history]. All because of a simple color change.
The innovation behind Heinz EZ Squirt's package and eye-catching color (changing from red to green) is a great example of how an item can transcend its food status by first, delighting kids."