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Rescooped by Deb Nystrom, REVELN from Curation, Social Business and Beyond
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The Influence Landscape: The Evolving Power of Shapers & Influencers

The Influence Landscape: The Evolving Power of Shapers & Influencers | People Data, Infographics & Sweet Stats | Scoop.it
What will be the impact on your business of changing global trends such as: shifting macro economics, social and geopolitical trends, globalization, the increasing influence of the BRIC nations, climate change, food/water and other resource...

Via janlgordon
Deb Nystrom, REVELN's insight:

Provocative!  For reflection as an action step.  ~  D

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Global Trends Team's comment, October 3, 2013 4:27 AM
Thanks to all for sharing. Just came across this article on influence which may also be of interest: http://blogs.imediaconnection.com/blog/2013/10/01/is-influence-dead/
Sebastien Caron's curator insight, October 19, 2013 3:10 PM

The Social Business transformation have brought to the enterprise, properties of political systems. Therefore, mapping and monitoring your network of influencers should become part of your operations. 

Matthew Quetton's curator insight, October 21, 2013 12:25 PM

Insightful article of how you can map and manage the influence within your business ecosystem.

Scooped by Deb Nystrom, REVELN
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How Colors Affect Conversions - Infographic

How Colors Affect Conversions - Infographic | People Data, Infographics & Sweet Stats | Scoop.it

"Color has a powerful psychological influence on the human brain. Learn how you can harness color power."


$23 million in sales attributable to Heinz green ketchup [the highest sales increase in the brand's history]. All because of a simple color change.

The innovation behind Heinz EZ Squirt's package and eye-catching color (changing from red to green) is a great example of how an item can transcend its food status by first, delighting kids."

Deb Nystrom, REVELN's insight:

"Up to 90% of subconscious judgment about a product is made using color alone."   Color & mood, just think of a color & sense the change.  Powerful. ~ D

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