Infographics are the fastest growing format for content marketing in B2B and in 2012 is used 1.5x compared to 2011...
Would you be surprised if I told you that Infographics keep gaining popularity?
Of course not, you see them everyday on several websites, including this one. But what if I told you that Infographics are the fastest growing content format in B2B marketing? Now we’re talking.
According to a recent survey by IDG, while the leading content tactics are case studies, white papers and ebooks, the use of infographics has increased 1.5x from last year and it’s the fastest growing format in business to business content marketing.
The survey also reveals that the most important ingredient for effective content is… wait for it… Engaging and Compelling Storytelling.
I want to share with you the awesome Slideshare presentation IDG published a few days ago, which includes a lot more than just these digits on Infographics. Hope you enjoy it.
Infographics are everywhere these days. I post some on this blog from time to time. A well-designed infographic can convey a lot of information in a concise package. An infographic that has a poor design is just a poster. Randy Krum is the president of Info Newt, a firm that specializes in data visualization and infographic design. He's also the author of the blog Cool Infographics and a book of the same name. Randy was kind enough to send me a copy of the book. I devoured the book in two cross-country flights last month.
The infographic has become an important weapon for publishers as they seek to share sometimes complex messages about their brand in a simple way. We give our five top tips to creating impressive infographics.
The Enlightenment gave us many foundational ideas: Gravity! Democracy! Infographics! Wait, what? Yep. One of the age's lesser-known byproducts was the niche field of "graphical statistics," aka data visualization.
"Some say that infographics are not the most optimal content format for them, some say they lack time or tools (“How could I create graphs like in economist.com? I am not an information designer, I don’t have time! I can just throw my hands up, to add some drama.“), and some voice out that “infographics aren’t serious to be used for business“, citing numerous examples of infauxgraphics (if you don’t know what infauxgraphics are, check this blog post by Timo Elliott) that include memes and lolcats."
Infographics have emerged as one of the latest fads to hit the Internet in recent years. Thought Café combines the popularity of these graphics with video, using animated infographics to help nonprofit organizations raise awareness. Thought Café helps nonprofits create educational videos that will inspire thoughtful conversations on Vimeo and YouTube.
My problem with most infographics is that they sacrifice accuracy and clarity for whimsy and cuteness. While I understand the desire to “draw the reader” in, I believe it’s critical that the information and the story not be misleading.
So, imagine my delight when I thought I had found an infographic that was spot-on accurate and fun and engaging.
Social media analytics on how infographics impact social media interactions and traffic in comparison to a traditional article.
In the beginning of 2009, the word infographic wasn’t well known to people online. Of course, a few people here and there knew what it was, after all, the first infographic was published back in 1626. The phenomenon of the infographic really started to take form in late 2009. It has now become a standing content format on many blogs and news sites across the Internet. But what exactly is the impact of an infographic when it comes to traffic and social media interaction? In order to answer that question, we have to delve into a lot of social media analytics and try to make sense of it all. That is exactly what I have done, and what we will present to you here today.
The impact of an infographic can be measured on many levels, which makes it all just a little bit more complex and complicated to present. With the help of NowSourcing, we have been able to produce an infographic that will compare the traffic and social action impact of an infographic post with a traditional post that does not involve an infographic. It’s through social media analytics that a clear image slowly emerges to tell a story that for some has just been a question without an answer.
... We have decided to name our infographic ROI: Return On Infographics, which is the main topic of my research. What is quite clear is that traffic increases significantly and the social media actions (which are actions such as likes, retweets and subs) skyrocket when publishing an infographic in comparison to a traditional article or post.
Trying to determine which social network is best suited for infographics based on the increased amount of social media action, click through rate and traffic was quite simple as well after we accumulated all these social media analytics. It seems to be the natural step after our previous data mining, and it comes as no surprise that LinkedIn is the winner in the race, closely followed by Facebook and Google+. What is surprising though is that Pinterest is so far down on the list. But then again, Pinterest is still being developed, which means this might change in the near future. After all, social media continuously changes and so will the social media analytics.
So as you can see, infographics have a profound impact on both traffic and social actions on websites and blogs around the Internet. No wonder this phenomenon has been continuously growing since back in late 2009 when it started to become popular.
Shutterstock's Global Design Trends 2014 infographics is essentially a visual press release. Based on their own internal web stats from their users, they are sharing the most popular image searches and trends from 2013.
Courtroom or boardroom, most lawyers know that when confronted with a wall of words an audience is more likely to nod off than to receive and retain information. Online, it's no different — and that's one reason infographics have become so popular.
I have to admit that I really like infographics. There is something about them that draws me in and helps me consume information. It probably has something to do with the fact that I tend to be a visual learner.
The data’s in: Infographics have more virality than presentations and documents!
When we launched our new infographics player in July, it was because we had little doubt the web was becoming more and more visual — and infographics were seemingly becoming the future of data-sharing. Being the data-driven organization that we are, we were interested in testing the popularity of this new content type.
Another day, another infographic – at least that’s how it seems. In the last couple of years, these amazing pieces of content have become power tools for delivering a visual punch. Just consider the following stats from an Unbounce post on why infographics make great marketing tools:
There’s been an 800% increase in Google searches for infographics between 2010 and 2012.90% of the information coming into the brain is visual, making a visual tool a winner in attracting attention.Infographics generally add up to a 12% increase in traffic for those who use them.
The infographic may seem to some to be a modern phenomenon; but not many know of the true origins and purpose of an infographic. For one thing, it isn’t an invention of the digital medium, it is merely popularized by it.