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Social Media: The Voice of the Patient

Social Media: The Voice of the Patient | Social Media trends | Scoop.it

In the main, there is a reluctance within the pharmaceutical industry to utilize social media. Since there is no easy method to measure the return on investment and mitigate any risks to the bottom line, it is understandable that executives doubt the power of social media. Pharma is a business after all. Since the industry is highly regulated, some pharma executives are fearful of the loss of information control and any damaging events it may give rise to.

The change towards digital communication, however, isn’t only inevitable, but it is already a growing reality. Increasing numbers of patients and physicians are looking to the Internet to provide them with credible and useful information. Manhattan Research conducted a study in 2012 showing that 72% of European online consumers use the Internet for health reasons, such as accessing health social networking websites, posting patient testimonials, or viewing health product and service reviews. In the same year, the research company partnered with Google and found that, on average, physicians spent twice as much time searching for health information online than in print media and dedicated three to four hours weekly viewing work-related videos on Medscape and YouTube.

The power of social media to reach out to patients and practitioners is clearly growing. Indeed, there are several aspects to social media that pharma executives must learn more about, as well as be intrigued by, in order to perform their role better and honor their responsibility to patients. The decision for pharma executives is not whether to say ‘yes’ or ‘no’ to social media, but to decide when and how to adopt it.

Learning from companies like AstraZeneca

Several pharma companies have begun to emulate outside industry businesses by establishing their online presence through YouTube, Facebook, Twitter, and their own websites. However, a good number of them still limit their online usage to simply responding to patient questions.

There are a select few who are learning to enjoy the ‘first mover’ advantages of social media utilization, and who serve as good examples to other companies. AstraZeneca is one such example. Pharma still lacks a clear-cut set of policies when it comes to social media regulation, but AstraZeneca decided to publish their own guideline summary, which included a set of principles and rules on how each and every company member is expected to manage, behave, and respond to engagements in social media.

In 2013, however, despite their detailed and established guideline summary, AstraZeneca found itself in hot water when they were forced to take down one of their sponsored tweets, which was found to be “non-compliant” to industry regulation. The contents of the tweet, which were supposed to be unbranded, held a link that mentioned a prescription drug without the required safety information. The company performed damage control as best it could and learned from the experience. Indeed, rather than shy away from social media, they continued to increase customer engagement and loyalty through this method.

This event is evidence that digital transparency for pharma companies is still in its trial and error phase. However, it doesn’t have to be a barrier to enjoying the lucrative benefits of online communication with patients, caregivers, and healthcare professionals. Instead, it should give pharma executives more reason to prepare for the inevitable demands and possible risks in social media.

Efficiency in social media

More than establishing some form of digital presence, social media must be treated as a tool for strategy, which means it can and must be used with efficiency in mind. According to Ido Hadari, CEO to healthcare big data company, Treato, patient engagement has already evolved from simply being digitally present into extracting meaningful insights from conversations and feeding them into business decisions.

In terms of what pharma executives need to know about social media, “Patients are increasingly taking an active role in their healthcare, as seen through the mass amounts of data being produced online. It is important to understand the ‘why’ and ‘what’ behind patient interactions in order to drive key decisions throughout a brand’s lifecycle,” says Hadari. “Do not let the fact that this is soft data mislead you. There is hard science in this data that is essential to every environmental analysis and strategy being formed,” he adds.

Treato developed a platform that combines big data technology and analytics to consolidate and analyze conversations by millions of patients and caregivers across the web, which can then be organized into actionable business insights. The latest version of their platform, Treato IQ, has recently added an application that can allow healthcare companies to visualize social trends, gauge a broad yet real-time social sentiment, and gain insights into specific conditions or competitor brands. Treato IQ essentially makes the responsibility of listening to the ‘Voice of the Patient’ much easier for pharma and the healthcare industry.

Pharma companies that still have doubts about the business value that social media can offer need only look at the in-depth insight that Treato was able to gather from an analysis of last summer’s ALS Ice Bucket Challenge. The promotional activity was very effective given the high popularity, widespread awareness for ALS, and ample donations that it was able to successfully gain. However, a Treato analysis of more than 267,000 online conversations, as well as a survey of more than 500 Treato.com consumers, found that 43% of them were no more aware of ALS after the Ice Bucket Challenge campaign. Among those who participated in the challenge, 23% reported that they didn’t make an actual donation. Among those who did donate, only 14% said they were very likely to donate again the following summer. These kinds of insights can allow companies to gauge the loyalty of their audience and reassess the strengths and weaknesses of existing strategies.

Providing better medication

According to Hadari, “Social media is a critical component of understanding the patient and caregiver voice and ultimately delivering better health outcomes.” With good examples such as AstraZeneca and assistance from big data platforms such as Treato IQ, pharma companies can now provide better medication based on what they learn from patients online.

“Patients are actively discussing on social media what is and isn’t working for them,” Hadari observes. When pharma companies commit to a deep understanding of online patient conversations, they can gain greater insight into any unmet health needs, adverse effects and deterrents to patient adherence. “Pharma professionals can leverage social media to understand the patient’s experience of their medications and their competitor’s,” says Hadari.

Social media’s entertainment value

The Treato website observes more than 2.5 million patients, caregivers and executives each month who come and see what other patients are saying about symptoms, conditions, treatments, health providers, and support tools. Hadari says that patients, as well as pharma executives, are intrigued by, and thus engaged with, the content that has been designed based on an analyses of online conversations that concern them.

“By connecting the dots on millions of conversations, content gets their attention and captures their imagination as you have suddenly painted a new and fascinating picture of real people and real experiences that they can relate to,” he explains. When the burning questions of patients and care providers are continually satisfied, they become, and continue to be, more engaged with the brand and its content.

Other than using different media such as text, audio or video in delivering information to the audience, Hadari suggests learning the methods and best practices from the world of online gaming, which can remarkably grab a user’s attention, entertain, sustain focus and generate income. “Gamification of consumer-centric applications is playing a growing role in engaging patients and caregivers and getting them to stay committed to their health management obligations,” he explains.

Gauging patient sentiment

Social media can also help gauge patient sentiment, which Hadari considers as only one part of a broader online patient picture. “It is typically used to refer to the ‘lighter’ social mood of the online world,” he says, explaining how sentiment provides fewer and less in-depth insights as compared to heavily analyzed big data. However, he adds that sentiment tends to have higher trajectory and velocity, meaning that reactions indicating a certain sentiment travel fast, wide and in real-time.

“Social media monitoring helps track real world trends, issues or concerns in real-time, which allows pharma to respond to them, as appropriate,” Hadari explains. A company, for example, that is experiencing stock-outs for a specific product or drug can make several consumers very unhappy. Social media sentiment can quickly provide a top line view of the size and reach of consumer negative reactions. “Sentiment is a great tool to provide a quick snapshot of the social landscape. These insights can help inform patient education strategies that are relatable and understandable to those patients,” says Hadari.

More patients, care providers, and physicians are making use of social media to gain information and knowledge about health conditions, symptoms, and treatments; yet there remains a paucity of social media utilization within the pharma industry. Executives need to understand that the effective adoption of social media is inevitable, and that they can learn from first mover firms such as AstraZeneca. Furthermore, despite the persisting difficulty in assuring the financial returns of social media strategies, there are platforms available that provide a scientific method of understanding the patient and gaining valuable and actionable insights from them. Social media can – and should - be a vehicle for delivering improved customer service, better medication, engaging content, and quicker responses from pharma companies. Pharma executives play a critical role in allowing this to happen.

 


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25 Lessons from 25 Months of Content Marketing

25 Lessons from 25 Months of Content Marketing | Social Media trends | Scoop.it
At Help Scout, we take content and customer success through education very seriously.

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Jeff Domansky's curator insight, October 27, 2014 2:31 AM

Gregory Ciotti shares 25 useful content marketing lessons. Great list.

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Infographic: 9 Simple Ways To Calculate Facebook And Twitter Success

Infographic: 9 Simple Ways To Calculate Facebook And Twitter Success | Social Media trends | Scoop.it
This infographic reviews 9 key strategy questions you need to ask yourself about your social media and content marketing and the 9 back-of-the-envelop measurements that will let you know how you are doing.
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72 percent of european online consumers are Social Health users

72 percent of european online consumers are Social Health users | Social Media trends | Scoop.it

72 percent of European online consumers (ages 18 and older) are social health users*. According to the new Cybercitizen Health® Europe 2012 study from healthcare market research and advisory firm Manhattan Research, 44 percent of European online consumers used social networking websites for health, 33 percent read or posted patient testimonials and 34 percent used health ratings or reviews. The study surveyed 3,020 consumers (ages 18 and older) in France, Germany, Italy, Spain, and the United Kingdom online in October 2012, on their use of digital media and technology for health and its influence on treatment and product decisions.

 

Additionally, the study found that adoption of social media for health varies by country. For example, compared with the other surveyed countries online consumers in Spain and Italy are most likely to use Facebook for health, while health ratings and reviews see strongest adoption in Germany.

 

Social health users by country (percent is among those who are online in each country):

 

* All EU: 72 percent
* Spain: 83 percent
* Italy: 82 percent
* Germany: 76 percent
* France: 71 percent
* United Kingdom: 56 percent

 

“A large share of EU consumers is accessing health information from social feeds,” said Principal Analyst Christina Anthogalidis. “Although dedicated health communities have been struggling for consumer participation for years, health threads on general platforms are finally driving the adoption of social health feeds. We believe this finding is pointing at a significant shift in the EU online health content market.”

 

*Social health users have conducted any of the following activities online for health within the past 12 months: used a community, group or social networking website, or conducted any social-related activity online such as reading or posting on health blogs, message boards or health ratings websites.


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Incorporating Google Analytics Into Your Social Media Strategy

Incorporating Google Analytics Into Your Social Media Strategy | Social Media trends | Scoop.it
Most marketers are familiar with using Google Analytics to monitor the performance of a landing page, but this technology has applications for social media as well.
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“Why ‘Influencers’ On Social Media Offer You Precisely Zilch” - SocialBro

“Why ‘Influencers’ On Social Media Offer You Precisely Zilch” - SocialBro | Social Media trends | Scoop.it
"Influencers are no better than anyone else endorsing you on the Internet..." Really? Put those thoughts to bed, here's why they can make a difference.

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Jeff Domansky's curator insight, October 24, 2014 4:18 AM

Despite Andy Vale's linkbait headline, he serves up eight reasons why social influencers make a difference to your business.

Marco Favero's curator insight, October 24, 2014 5:58 PM

aggiungi la tua intuizione ...

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Dr Google: The digital patient journey (Infographic) | Integrated Care Today

Dr Google: The digital patient journey (Infographic) | Integrated Care Today | Social Media trends | Scoop.it
Google has had its part to play in creating a generation of self-diagnosing medical experts, but to what extent is the online environment part of the medical journey?
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4 Visual Content Tools to Help You Stand Out Visually |

4 Visual Content Tools to Help You Stand Out Visually | | Social Media trends | Scoop.it

Do you want to create more interesting visual content? This article shows four of the best free tools to create strong visual content for social media.Are you looking for new ways to present your message?Today’s marketers are using visual content to capture their readers’ interest and attention.In this article I’ll show you four of the best free tools you can use to create strong visual content for social media....


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Jeff Domansky's curator insight, July 1, 2014 2:41 AM

Valuable visual tools worth checking out.

Karen E Smith's curator insight, July 1, 2014 12:19 PM

It's helpful to have a reliable set of these.

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China Social HQ Social Media Marketing for China

China Social HQ makes launching your brand's social media campaign in China simple and affordable.
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10 Awesome Twitter Infographics | Twitter Tools and Twitter Tips Blog

10 Awesome Twitter Infographics | Twitter Tools and Twitter Tips Blog | Social Media trends | Scoop.it

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Abd Torah's curator insight, April 4, 2014 9:10 AM

10 Awesome Twitter Infographics | Twitter Tools and Twitter Tips Blog

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The Recipe for Perfect Social Media Posts [Infographic]

The Recipe for Perfect Social Media Posts [Infographic] | Social Media trends | Scoop.it
Check out this infographic on how to create the perfect post on 10 different social platforms: LinkedIn, your blog, YouTube, Facebook, Twitter, Pinterest, Google+, Instagram, Vine, and Tumblr.
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Tweet This: FDA Finally Proposes Social Media G...

Tweet This: FDA Finally Proposes Social Media G... | Social Media trends | Scoop.it
After several years of anticipation, the FDA has finally proposed a pair of guidelines for how drug and device makers should cope with some of the challenges and pitfalls posed by social media.
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The digital arms race – and what is being done to fight it - The Guardian

The digital arms race – and what is being done to fight it - The Guardian | Social Media trends | Scoop.it
The Guardian The digital arms race – and what is being done to fight it The Guardian Yet the Guardian has been handed evidence their technology and vast numbers of other espionage tools are increasingly being used in countries with questionable...
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14 Alternatives to Google Analytics

14 Alternatives to Google Analytics | Social Media trends | Scoop.it
Analytics platforms are essential for merchants to glean insight into what drives their traffic. Google Analytics is the popular choice, but there are many other ...

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Jeff Domansky's curator insight, October 27, 2014 1:26 AM

14 social media measurement tools you should consider. A useful resource for social marketing.

Chethan Thimmappa's curator insight, October 27, 2014 1:36 AM

Pewit works great! Its an open source project and free!

Jodi Dichter Kaplan's curator insight, October 27, 2014 8:24 AM

It is so IMPORTANT to chart where you are and where you are headed in business.  Analytics are a necessary tool for todays businesses. Peak Reputation, Inc will help you chart and plan effectively and efficiently. #PeakReputation #Brandloyaltythroughmarketing

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5 Tips for Using Social Media During Conferences

5 Tips for Using Social Media During Conferences | Social Media trends | Scoop.it
Being active on social media during an event can help you take your career to the next level.
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How To Measure Social Media Marketing - Prestige Marketing Blog

How To Measure Social Media Marketing - Prestige Marketing Blog | Social Media trends | Scoop.it
A recent eMarketer report take a look at how to measure social ROI.

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marketingIO's curator insight, October 27, 2014 8:02 AM

Soft, soft and softer. Where is the connection to building revenue? And that's the core issue with social: the connection to revenue flow. Without that connector, it becomes another right brain activity run amok.

Jessica Segreti's curator insight, October 28, 2014 10:40 AM

This article reflects on measuring social media marketing and how it is no longer a trend, but a central component in the industry.  According to a recent Social Media Examiner industry study, 92% of marketers feel as though social media is an integral element for their business.  This happens to be a 6% increase from this previous year at 86%.  Social marketing is positively correlated to business growth, indicating the benefits a business would see are without question.  This does not mean, however, that they are without complications.  Even with marketers investing in social media they have yet to be able to secure a 100% return on their investment.  In fact, 89% of respondents in the Social Media Examiner’s study noted they have a desire to be informed of the most effective approach and the best ways to engage their audience on social platforms.  The article proceeds to consider that internal metrics may be the key to social media marketing success.  For example, people’s perspective toward social media marketing is not likely to change anytime soon, and it is just as unlikely to see a negative change in advertising budgets for online network marketing in the upcoming years.  That being said, it is time for decision-makers to look at their return on investment from a different frame of mind.  In the past, online platforms have provided marketers with dashboards and other sets of tools to measure arbitrary metrics such as shares and likes, but these units of measurement are difficult to associate with bottom line revenue.  Thus, social media marketing ROI must come from within.  This is because the traditional metrics, though still effective, have proven to be taxing for marketers to utilize in the past.  The article summarizes by placing emphasis on the importance of the focus on metrics that are already available in the social space.  As stated, this can aid businesses in the optimization of their, or their clients’, campaigns.  If marketers wish to create a more personalized outreach effort, as well as an elevated lead generation strategy, marketers need to go a step further in their attempts to understand just how these figures apply to their own individual objectives.  Lead Generation campaigns are about causing genuine interest and responses where we measure success on your target audience initiating contact with you.  Its importance? Immeasurable.

Eric Levitas's curator insight, October 29, 2014 3:00 PM
92 percent of marketers feel social media is important for their business. Surprise! This business tactic is a huge revenue generator and growth tactic each business should utilize. More money must be spent internally to pursue a successful social media marketing campaign and budgets must include this new marketing tactic. Ultimately there are 3 ways to measure social return. The first is earned impressions. These are important and companies must learn how to value them. The next tool is the advice from stakeholders and learning to take these ideas and utilize them within their business model. The third and final measuring tool is the need to understand client objectives and using these objectives to do a better job and optimize their campaigns. Each of these measuring strategies will show the impact social media marketing has on a business and their marketing plan. How does this relate to me? Well, I am the customer these businesses are targeting. I am the target age, and demographic that sees these social media marketing campaigns. Personally, it is becoming the only way I interact with businesses anymore.
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26%Globally, Who Use Medical Apps, Say Recommendation Came From Medical Professional

26%Globally, Who Use Medical Apps, Say Recommendation Came From Medical Professional | Social Media trends | Scoop.it

One quarter (26%) of those in 27 countries who regularly use any medical, health or fitness-related apps say that it was recommended by a medical professional. Three in four (74%) respondents say a medical professional did not recommend its use. The findings reflect a new poll of 3,382 online respondents who regularly use a medical, health or fitness-related app conducted by Ipsos OTX – the global innovation center for Ipsos, the world’s third largest market and opinion research firm.

 

Most of those who say they use a medical, health or fitness-related app with the recommendation of a medical professional are from: Turkey (56%), India (49%), China (45%), Mexico (37%), Saudi Arabia (35%), Argentina (30%), Indonesia (29%), Russia (28%), and Finland (28%). Those in the middle of the pack are from: South Korea (26%), Spain (26%), Brazil (25%), Hungary (21%), United States (19%), France (17%), Canada (16%), Germany (13%), and Belgium (12%). The least of those who say they use apps are from South Africa (12%), Australia (10%), Poland (10%), Great Britain (9%), Italy (8%), Japan (8%), Sweden (5%), Netherlands (3%), and Norway (1%).

 

Demographic variables appear to indicate that those who say they regularly use a medical, health or fitness-related app with the recommendation of a medical professional are more likely to be male (30%) than female (24%), as well as married (29%) than not married (24%).

 

About Survey

These are findings of the research led by Ipsos Open Thinking Exchange (Ipsos OTX) collected by Ipsos Global @dvisor as part of Socialogue, an ongoing publication that features conversation-starting commentary on social media trends and behavior. The research was conducted on the “G@46”wave between June 4-18th, 2013. The monthly Global @dvisor data output is derived from a balanced online sample in 27 countries around the world via the Ipsos Online Panel system. For the results of the survey presented herein, an international sample of 3,382 adults aged 18-64 in the US and Canada, and age 16-64 in all other countries, were interviewed. Approximately 1000+ individuals participated on a country by country basis via the Ipsos Online Panel with the exception of Argentina, Belgium, Finland, Hungary, Indonesia, Mexico, Netherlands, Norway, Poland, Russia, Saudi Arabia, South Africa, South Korea, Sweden and Turkey, where each have a sample approximately 500+. The precision of Ipsos online polls are calculated using a credibility interval. In this case, a poll of 1,000 is accurate to +/- 3.5 percentage points and one of 500 is accurate to +/- 5.0 percentage points in their respective general populations. In countries where internet penetration is approximately 60% or higher the data output is weighted to reflect the general population. Of the 27 countries surveyed, 15 yield results that are representative: Argentina, Australia, Belgium, Canada, France, Germany, Hungary, Italy, Japan, Poland, South Korea, Spain, Sweden, United Kingdom and United States. The nine remaining countries surveyed –Brazil (45.6% Internet penetration among the citizenry), China (41%), India (11.4%), Indonesia (22.1%), Mexico (36.5%), Russia (47.7%), Saudi Arabia (49%), South Africa (17.4%) and Turkey (45.7%)—have lower levels of connectivity therefore cannot be weighted to be general population representative; however, the online sample in these countries are particularly valuable in their own right as they are more urban/educated/income than their fellow citizens and are often referred to as “Upper Deck Consumer Citizens”.


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Infographic: The Optimal Length for Every Social Media Update

Infographic: The Optimal Length for Every Social Media Update | Social Media trends | Scoop.it
The optimal length for social media posts and all other forms of online content. Get best practices for tweets, posts, blogs, and more.
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Everything you need to know about improving your local SEO | Harrison Mann

Everything you need to know about improving your local SEO | Harrison Mann | Social Media trends | Scoop.it
An in-depth blog post about Everything you need to know about improving your local SEO for your website, by the digital marketing team at Harrison Mann.

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Jeff Domansky's curator insight, October 24, 2014 3:14 AM

Richard Barker offers tips on how to plan and get results for local SEO.

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How Do You Measure Social Media Content Effectiveness?

How Do You Measure Social Media Content Effectiveness? | Social Media trends | Scoop.it

Social media provides brands with another channel for content sharing. But as this becomes the norm, content marketers are looking to the next step in the process: measuring the effectiveness of this content. Based on an April 2014 study conducted by Ipsos OTX for the Association of National Advertisers (ANA), the overwhelming majority of brands are now doing so.

 

According to the research, 80% of US client-side marketers measured the effectiveness of their social content, with social media metrics such as “likes” the most common. Usage statistics—daily or monthly active users, for example—fell in the middle of the list. Meanwhile, metrics that could identify business ramifications were not used nearly as much, with financially based measurements such as return on investment and sales landing near the bottom.


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Pharma Guy's curator insight, June 30, 2014 10:11 AM


See how Boehringer Ingelheim measures success of its disease awareness TweetChats. It's in their "How to" playbook reviewed in this Pharma Marketing News article: 


How to Host a Successful Pharma TweetChat

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The Silver Linings of Social Media Mistakes

The Silver Linings of Social Media Mistakes | Social Media trends | Scoop.it
Social Media - Don't let the fear of making mistakes keep your business from trying new things in social media. Mistakes happen... You just need to look for the silver lining when they ...
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What is the role of social media in healthcare?

What is the role of social media in healthcare? | Social Media trends | Scoop.it

POST SUMMARY: While social media is moving quickly through the “hype” line it can serve as an important source of information from people who are researching health information online.  In the latest research update we found that people are in fact relying on social media for information, but there is a lot of “trust but verify”.  The key finding is that although patients still trust their doctors they want a better relationship with physicians and they want more face to face time.

The research, just concluded, was for a startup here in the Boston area and I have permission to share top findings.  The research consisted of qualitative (5 cities, 64 people) and quantitative (n=1,254).  Please not that quant research subjects were compensated with a Starbucks card.

Objective: Determine the extent to which online health seekers are using social media to makehealthcare decisions.

Participants: Online health seekers (gone online for health information within last 90 days and at least 4-6 times in the last year.

Key Findings:

(1) There is mistrust in the messenger when it comes to pharma health information-Although most said they have gone to a pharma product website most sites did not meet all their informational needs and the audience felt that they were trying to be “sold”.  They want to be able to see a list of competitive medications without having to research them online so that they can compare benefit/cost/side effects.

(2) People 30 or younger tended to rely on social media more for health information and connect with others to ask specific information about drug side effects, costs and dosage recommendations.  People 40+ used social media for help and support.

(3) Social media is becoming more important in filling the missing pieces for health information, more specifically others experiences especially around negative side effects.  It can both influence whether a patient fills an Rx and is compliant, but it varies by health condition.

 

(4) Patients want and need a “trusted source” to ask key health questions.  As some indicated “I just don’t know who to ask when I want a question answered.  I don’t have the time to spend all day searching for answers”.

(5) Very few people actually trust the information they find on social media.  For example, if someone reads about a side effect mentioned on Twitter they are most likely to “want to know more” and “how this could affect me?”.

(6) If a health website has a relationship with pharma patients are more likely to be skeptical of health information on that site.  “They’re not going to tell me the truth if they rely on a drug company for their profits”. A health site needs to be more transparent when it comes to their relationship with pharma companies.

(7) An online community is very much desired for caregivers/patients with chronic conditions and most said they would read the information posted by others, even if on pharma website.

 

(8) The more serious the health condition, the more time spent online researching health information.  Patients want to know “how is this going to affect the quality of MY life”.

(9) Peer to peer social media, health information is most desired, not communication from a pharma company.  However, patients were receptive to pharma posting information about updating health information, clinical trials or “in the news”.  It’s about informing them first so they don’t have to spend the time researching themselves.

In summary, social media use by patients in evolving as people evolve their use of social media. There is still a high level of mistrust of “big pharma” but there is also more trust of smaller biotech companies that are delivering new classes of drugs.

 


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Ruth Whittington's curator insight, June 25, 2014 12:01 PM

Not exactly a literature review, but still interesting reading..

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Digital Opinion Leaders in Diabetes: The Worldwide HCP Social Media Study

Digital Opinion Leaders in Diabetes is the largest behavioural study ever conducted into healthcare professionals’ views on the diagnosis and management of dia…

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How to Incorporate Video into Your Social Media Strategy | Social Media Today

How to Incorporate Video into Your Social Media Strategy | Social Media Today | Social Media trends | Scoop.it
Dear Socially Stephanie, I'm feeling confident with my social media game. I'm just missing one piece - video. I'm not expecting anything to "go viral" yet, but rather I want it to be a part of my ongoing social media content strategy.
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Pakistanis on Social Media: A Snapshot

Pakistanis on Social Media: A Snapshot | Social Media trends | Scoop.it
Social media has transformed the way people communicate around the world. As per this latest analysis conducted by Zeesocial Pvt Ltd, one million Pakistanis ... (RT @farhanshaikh1: How Many Pakistani's are Active on #socialmedia.
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Ever wondered what social media in Pakistan looked like?

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