Marketing Up-date
54 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Barbara Jamieson
Scoop.it!

Do you really understand how your business customers buy? | McKinsey & Company

Do you really understand how your business customers buy? | McKinsey & Company | Marketing Up-date | Scoop.it
B2B purchasing decisions increasingly trace complex journeys, challenging the long-standing practices of many sales organizations. A McKinsey Quarterly article.
more...
No comment yet.
Scooped by Barbara Jamieson
Scoop.it!

Analytic Choices About Pricing Insights

Analytic Choices About Pricing Insights | Marketing Up-date | Scoop.it
How four research models—general surveys, Van Westendorp surveys, conjoint analysis and elasticity modeling—can help researchers determine market-appropriate price points
more...
No comment yet.
Scooped by Barbara Jamieson
Scoop.it!

Pinterest Focuses in on Brands With New Product Offerings

Pinterest Focuses in on Brands With New Product Offerings | Marketing Up-date | Scoop.it
Pinterest has tapped a monetization veteran to help the social scrapbooking site shore up its business offerings for brands.
more...
No comment yet.
Scooped by Barbara Jamieson
Scoop.it!

Growing Existing Customers' Revenue Streams Through Customer Referral Programs

Growing Existing Customers' Revenue Streams Through Customer Referral Programs | Marketing Up-date | Scoop.it
Article Citation: Ina Garnefeld, Andreas Eggert, Sabrina V. Helm, and Stephen S. Tax (2013) Growing Existing Customers' Revenue Streams Through Customer Referral Programs. Journal of Marketing: July 2013, Vol. 77, No. 4, pp. 17-32. doi: http://dx.doi.org/10.1509/jm.11.0423
more...
No comment yet.
Scooped by Barbara Jamieson
Scoop.it!

Decision Process Evolution in Customer Channel Choice

Decision Process Evolution in Customer Channel Choice | Marketing Up-date | Scoop.it
Article Citation: Sara Valentini, Elisa Montaguti, Scott A. Neslin (2011) Decision Process Evolution in Customer Channel Choice. Journal of Marketing: November 2011, Vol. 75, No. 6, pp. 72-86. doi: http://dx.doi.org/10.1509/jm.09.0362
more...
No comment yet.
Scooped by Barbara Jamieson
Scoop.it!

Defining, Measuring, and Managing Business Reference Value

Defining, Measuring, and Managing Business Reference Value | Marketing Up-date | Scoop.it
Article Citation: V. Kumar, J. Andrew Petersen, Robert P. Leone (2013) Defining, Measuring, and Managing Business Reference Value. Journal of Marketing: January 2013, Vol. 77, No. 1, pp. 68-86. doi: http://dx.doi.org/10.1509/jm.11.0424
more...
No comment yet.
Scooped by Barbara Jamieson
Scoop.it!

Dynamic Effects of Social Influence and Direct Marketing on the Adoption of High-Technology Products

Dynamic Effects of Social Influence and Direct Marketing on the Adoption of High-Technology Products | Marketing Up-date | Scoop.it
Article Citation: Hans Risselada, Peter C. Verhoef, and Tammo H.A. Bijmolt (2014) Dynamic Effects of Social Influence and Direct Marketing on the Adoption of High-Technology Products. Journal of Marketing: March 2014, Vol. 78, No. 2, pp. 52-68. doi: http://dx.doi.org/10.1509/jm.11.0592
more...
No comment yet.
Scooped by Barbara Jamieson
Scoop.it!

Looking Beyond the Horizon: How to Approach the Customers' Customers in Business-to-Business Markets

Looking Beyond the Horizon: How to Approach the Customers' Customers in Business-to-Business Markets | Marketing Up-date | Scoop.it
Article Citation: Christian Homburg, Halina Wilczek, and Alexander Hahn (2014) Looking Beyond the Horizon: How to Approach the Customers' Customers in Business-to-Business Markets. Journal of Marketing: September 2014, Vol. 78, No. 5, pp. 58-77. doi: http://dx.doi.org/10.1509/jm.12.0529
more...
No comment yet.
Scooped by Barbara Jamieson
Scoop.it!

Mad men, meet the algorithm: the art and science of modern marketing

Mad men, meet the algorithm: the art and science of modern marketing | Marketing Up-date | Scoop.it
Ad technology is helping advertisers increase their return on investments, but human skills are still essential to implement and optimise these campaigns
more...
No comment yet.
Scooped by Barbara Jamieson
Scoop.it!

Vinyl records get into groove with own charts

Vinyl records get into groove with own charts | Marketing Up-date | Scoop.it
Rock-led record-buying revival leads Official Chart Company to begin top 40 singles and albums countdowns from Monday
more...
No comment yet.
Scooped by Barbara Jamieson
Scoop.it!

Hershey sues shops importing British Cadbury chocolate

Hershey sues shops importing British Cadbury chocolate | Marketing Up-date | Scoop.it
It took 30 years, but Hershey has sued to stop the import of all the British Cadbury chocolate, prompting ridicule and hoarding among aficionados
more...
No comment yet.
Scooped by Barbara Jamieson
Scoop.it!

The Value of Data Accessibility

The Value of Data Accessibility | Marketing Up-date | Scoop.it
Martin Stolfa, Hilton Worldwide’s vice president of commercial services analytics, weighs in on business intelligence, the definition of customer satisfaction and data-sharing.
more...
No comment yet.
Scooped by Barbara Jamieson
Scoop.it!

The Challenge of Retaining Customers Acquired with Free Trials

The Challenge of Retaining Customers Acquired with Free Trials | Marketing Up-date | Scoop.it
Article Citation: Hannes Datta, Bram Foubert, and Harald J. Van Heerde (2015) The Challenge of Retaining Customers Acquired with Free Trials. Journal of Marketing Research: April 2015, Vol. 52, No. 2, pp. 217-234. doi: http://dx.doi.org/10.1509/jmr.12.0160
more...
No comment yet.
Scooped by Barbara Jamieson
Scoop.it!

Developing New-to-the-Firm Products: The Role of Micropolitical Strategies

Developing New-to-the-Firm Products: The Role of Micropolitical Strategies | Marketing Up-date | Scoop.it
Article Citation: Rajesh Sethi, Zafar Iqbal, Anju Sethi (2012) Developing New-to-the-Firm Products: The Role of Micropolitical Strategies. Journal of Marketing: March 2012, Vol. 76, No. 2, pp. 99-115. doi: http://dx.doi.org/10.1509/jm.09.0308
more...
No comment yet.
Scooped by Barbara Jamieson
Scoop.it!

Corporate Social Responsibility in Business-to-Business Markets: How Organizational Customers Account for Supplier Corporate Social Responsibility Engagement

Corporate Social Responsibility in Business-to-Business Markets: How Organizational Customers Account for Supplier Corporate Social Responsibility Engagement | Marketing Up-date | Scoop.it
Article Citation: Christian Homburg, Marcel Stierl, and Torsten Bornemann (2013) Corporate Social Responsibility in Business-to-Business Markets: How Organizational Customers Account for Supplier Corporate Social Responsibility Engagement. Journal of Marketing: November 2013, Vol. 77, No. 6, pp. 54-72. doi: http://dx.doi.org/10.1509/jm.12.0089
more...
No comment yet.
Scooped by Barbara Jamieson
Scoop.it!

Evolution of Marketing as a Discipline: What Has Happened and What to Look Out For

Evolution of Marketing as a Discipline: What Has Happened and What to Look Out For | Marketing Up-date | Scoop.it
Article Citation: V. Kumar (2015) Evolution of Marketing as a Discipline: What Has Happened and What to Look Out For. Journal of Marketing: January 2015, Vol. 79, No. 1, pp. 1-9. doi: http://dx.doi.org/10.1509/jm.79.1.1
more...
No comment yet.
Scooped by Barbara Jamieson
Scoop.it!

Making marketing technology work | McKinsey & Company

Making marketing technology work | McKinsey & Company | Marketing Up-date | Scoop.it
What is marketing technology and why does it matter? Scott Brinker, cofounder and CTO of ion interactive, and Jason Heller, global leader of McKinsey Digital Marketing Operations, explain. A McKinsey & Company article.
more...
No comment yet.
Scooped by Barbara Jamieson
Scoop.it!

HBO To Netflix: Bring It On

HBO To Netflix: Bring It On | Marketing Up-date | Scoop.it
How HBO's quest to win the streaming wars became a binge-worthy drama as juicy as Game of Thrones.
more...
No comment yet.
Scooped by Barbara Jamieson
Scoop.it!

Apple studies self-driving car, auto industry source says

Apple studies self-driving car, auto industry source says | Marketing Up-date | Scoop.it
FRANKFURT/SAN FRANCISCO (Reuters) - Technology giant Apple is looking beyond mobile devices to learn how to make a self-driving electric car, and is talking to experts at carmakers and automotive
more...
No comment yet.