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Is an Image Really Worth 1,000 Words? Images in Tweets Boost Engagement : LucidCrew Austin

Is an Image Really Worth 1,000 Words? Images in Tweets Boost Engagement : LucidCrew Austin | Marketing Thoughts & Ideas | Scoop.it

For many businesses using Twitter has become a staple in an effective marketing campaign. Engaging customers through tweeting daily tips, facts can be greatly enhanced by following these Twitter tips.


Via Jeff Domansky
Abbi Holtom Whitaker's insight:

Lessons learned here: write out ReTweet, add photo links and tweet on the weekend

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Ali Anani's curator insight, December 22, 2013 12:35 AM

Tweets have no holidays, only idling sometimes

Dave Pereira's curator insight, December 29, 2013 2:51 PM

Images get twice the response rate on twitter during daytime hours. 

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[INFOGRAPHIC] The Biggest Little Startup Community

[INFOGRAPHIC] The Biggest Little Startup Community | Marketing Thoughts & Ideas | Scoop.it
We were recently commissioned by EDAWN (The Economic Development Authority of Western Nevada)...
Abbi Holtom Whitaker's insight:

Great infographic from The Abbi Agency to describe why Reno is a great startup community!

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Infographic: Marketers' Three-Ring Focus - Direct Marketing News

Infographic: Marketers' Three-Ring Focus - Direct Marketing News | Marketing Thoughts & Ideas | Scoop.it
Infographic: Marketers' Three-Ring Focus Direct Marketing News Respondents say they're willing to spend more on data and analytics (61%), marketing automation (60%), email marketing (58%), social media marketing (57%), and content management (57%)...
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How to Increase Your Instagram Followers

How to Increase Your Instagram Followers | Marketing Thoughts & Ideas | Scoop.it

Instagram is the hot social network right now. The site, which allows users to upload photos with pithy captions or hashtags, has seen tremendous growth over the past year.

 

According to a recent study, in 2012 only 13 percent of online adults in the U.S used the site. Last year that increased to 17 percent, a gain of 4 percentage points, growing faster than many other social sites.

 

Instagram users tend to be young and urban, and they’re a great target audience for many businesses.So how do you increase your Instagram following among these highly desirable potential customers? Here are a few tips that will help your feed grow....


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Jeff Domansky's curator insight, January 27, 2014 2:00 AM

Practical tips to help you get the most out of Instagram.

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Social Media and Size of Images in Posts | Social Media Today

Social Media and Size of Images in Posts | Social Media Today | Marketing Thoughts & Ideas | Scoop.it

The team at Tent Social created this infographic that shows the heights and widths of all those images you need to make your social media channels look fantastic.

 

Brands experience almost 50% more audience engagement when sharing an image or video on their social media platforms, which is why social networks are increasingly featuring and promoting visual content. Optimizing your visual space online is key to achieving maximum exposure for your name and your brand, and helps build your fan base.

 

It can be difficult to keep up with all the social media image dimensions for  Facebook,  Twitter, Google+, LinkedIn, Pinterest, Instagram, andYouTube. They seem to change on a regular basis, and often it’s not clear where to look for the correct sizes for cover images, profile pictures, and other graphic elements....


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Jeff Domansky's curator insight, January 27, 2014 9:46 AM

Valuable time-saving tips on social media image sizes  Recommended reading. 10/ 10

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The New 4Ps of Marketing « Saatchi & Saatchi Asia Pacific

The New 4Ps of Marketing « Saatchi & Saatchi Asia Pacific | Marketing Thoughts & Ideas | Scoop.it

The 4Ps is a concept originally coined in the 1960s by E.J. McCarthy. In short, if you have the right Product, in the right Place, at the right Price, supported by the right Promotion, you will likely have the right marketing mix in place to be successful. It’s an idea that is still taught in many marketing classes and continues to have traction in certain marketing circles. However, in the Age of Now this model seems out of touch with the expectations of empowered consumers. In turn, we are seeing the traditional 4Ps give way to a new set: Purpose, Passion, Participation, and Profit...


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Miklos Szilagyi's curator insight, December 28, 2013 12:48 PM

Very interesting (and highly relevant to the helping professions such as coaching...) move from the original 4Ps of marketing (the right Product, in the right Place, at the right Price, supported by the right Promotion) to the new 4Ps:

Purpose (what your business stands for),

Passion (all about leveraging the power of your people to build your brand, see Empowerment...), 

Participation (companies are looking for partners with the same values whom they can work with to make a difference and further their reach)

Profit (self-explanatory...)

 

Now, this is not a gobbledygook, these are real elements and here also appears the unavoidable need for a passionate, involved, engaged, aligned and empowered staff... do you understand the importance of this? It is a free advertisement for the helping professions, guys...

Anthony M Turner's curator insight, January 2, 2014 5:12 PM

this makes a lot of sense....

Ashley Pero's curator insight, January 31, 2014 10:45 AM

Great insights on marketing that might make the whole concept seem less foreign to nonprofits.

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Why Influencer Marketing Will Grow In 2014 -

Why Influencer Marketing Will Grow In 2014 - | Marketing Thoughts & Ideas | Scoop.it

In 2014 we can expect to see growth in influencer marketing including investment in identifying influencers and in the growth of outreach strategies to engage such influencers.According to InNetwork around $240m is spent in North America each year on influencer marketing. This is a figure we can expect to grow in 2014, partly because there is so little trust in advertising, but primarily because people trust people.

 

Surveys have consistently shown a low a level of trust in marketing such as advertisements, with some surveys finding up to 75% people do not believe advertisements. This is in marked contrast to recommendations from other people. The 2011 Neilson survey asked people what sources of information were most relevant to them when seeking information about products and services. The response was overwhelmingly recommendations from people. Over 90% of people felt that recommendations from friends were highly or somewhat relevant to them and 75% felt that consumer opinions posted online were were highly or somewhat relevant to them. This compared to ads on social networks being down at 36%....


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Jeff Domansky's curator insight, December 22, 2013 10:34 AM

Here's lock influencer marketing. Recommended reading.  9/10

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The Facts and Figures on the Power of Visual Content Marketing ...

The Facts and Figures on the Power of Visual Content Marketing ... | Marketing Thoughts & Ideas | Scoop.it
The social web has made us all publishers and marketers and the importance of content has exploded for marketing. Visual content marketing is the hot trend.
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Jay Baer - Google+

Jay Baer - Google+ | Marketing Thoughts & Ideas | Scoop.it
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Great example of using visual story telling, influencers and events to create conversation around TRASH!

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New insights on how followers benefit small and medium-sized businesses | Twitter Blogs

New insights on how followers benefit small and medium-sized businesses  | Twitter Blogs | Marketing Thoughts & Ideas | Scoop.it

...a recent study further supports that illustration and offers new insights about the value of Twitter followers for small and medium-sized businesses (SMBs).

 

We partnered with research firm DB5 to survey 1,000 active U.S. Twitter users who currently follow SMBs. We think the results, along with  previous research, help paint a more complete picture of how followers can benefit SMBs.

 

Our key findings are included below, and you can also download the full white paper here.


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Jeff Domansky's curator insight, March 1, 2014 3:03 PM

More social proof of the value of Twitter to business.

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Measuring Your Content Marketing | Social Media Today

Measuring Your Content Marketing | Social Media Today | Marketing Thoughts & Ideas | Scoop.it

Brands are increasingly employing content marketing strategies to generate product awareness and drive demand. Keyword-optimized blog posts, white papers, press releases, articles, and social media content create brand awareness, inspire audience engagement, and move customers through the sales funnel from initial consideration to purchase. But how do you measure the success of each of your targeted activities?

 

The team at Brandpoint, a leading provider of content-based marketing solutions, helps their clients get their brand message out, establish their thought leadership and credibility within their industries. Here’s how they suggest that you track your content marketing success....


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Jeff Domansky's curator insight, January 27, 2014 9:27 AM

What's the measure of content marketing success? @PamDyer shares tips.

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MediaPost Publications 'San Fran Chronicle' To Send Reporters To Digital Boot Camp 01/09/2014

'San Fran Chronicle' To Send Reporters To Digital Boot Camp - 01/09/2014
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Is an Image Really Worth 1,000 Words? Images in Tweets Boost Engagement : LucidCrew Austin

Is an Image Really Worth 1,000 Words? Images in Tweets Boost Engagement : LucidCrew Austin | Marketing Thoughts & Ideas | Scoop.it

For many businesses using Twitter has become a staple in an effective marketing campaign. Engaging customers through tweeting daily tips, facts can be greatly enhanced by following these Twitter tips.


Via Jeff Domansky
Abbi Holtom Whitaker's insight:

Lessons learned here: write out ReTweet, add photo links and tweet on the weekend

more...
Ali Anani's curator insight, December 22, 2013 12:35 AM

Tweets have no holidays, only idling sometimes

Dave Pereira's curator insight, December 29, 2013 2:51 PM

Images get twice the response rate on twitter during daytime hours. 

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7 Hot Predictions in #Social #Media for 2014

7 Hot Predictions in #Social #Media for 2014 | Marketing Thoughts & Ideas | Scoop.it
Social media has been THE hot topic for 2013 and I can’t see that changing. Here are my 7 hot predictions in social media for 2014.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, December 20, 2013 12:30 AM

Warren highlights key social media trends.


Social Media can impact your #CustExp, therefore let us know your thoughts on those trends, and whether you foresee additional ones for 2014?

LILY LIU Market/Bz Manage Specialist & Chinese Language Tutor 's curator insight, December 20, 2013 12:56 AM

It is a great way to promote your service

Denise Barbezani's curator insight, December 20, 2013 1:45 PM

Mídia Social continua quente em 2014 ! Confira!