Infographic: Marketers' Three-Ring Focus Direct Marketing News Respondents say they're willing to spend more on data and analytics (61%), marketing automation (60%), email marketing (58%), social media marketing (57%), and content management (57%)...
Instagram is the hot social network right now. The site, which allows users to upload photos with pithy captions or hashtags, has seen tremendous growth over the past year.
According to a recent study, in 2012 only 13 percent of online adults in the U.S used the site. Last year that increased to 17 percent, a gain of 4 percentage points, growing faster than many other social sites.
Instagram users tend to be young and urban, and they’re a great target audience for many businesses.So how do you increase your Instagram following among these highly desirable potential customers? Here are a few tips that will help your feed grow....
The team at Tent Social created this infographic that shows the heights and widths of all those images you need to make your social media channels look fantastic.
Brands experience almost 50% more audience engagement when sharing an image or video on their social media platforms, which is why social networks are increasingly featuring and promoting visual content. Optimizing your visual space online is key to achieving maximum exposure for your name and your brand, and helps build your fan base.
It can be difficult to keep up with all the social media image dimensions for Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram, andYouTube. They seem to change on a regular basis, and often it’s not clear where to look for the correct sizes for cover images, profile pictures, and other graphic elements....
The 4Ps is a concept originally coined in the 1960s by E.J. McCarthy. In short, if you have the right Product, in the right Place, at the right Price, supported by the right Promotion, you will likely have the right marketing mix in place to be successful. It’s an idea that is still taught in many marketing classes and continues to have traction in certain marketing circles. However, in the Age of Now this model seems out of touch with the expectations of empowered consumers. In turn, we are seeing the traditional 4Ps give way to a new set: Purpose, Passion, Participation, and Profit...
In 2014 we can expect to see growth in influencer marketing including investment in identifying influencers and in the growth of outreach strategies to engage such influencers.According to InNetwork around $240m is spent in North America each year on influencer marketing. This is a figure we can expect to grow in 2014, partly because there is so little trust in advertising, but primarily because people trust people.
Surveys have consistently shown a low a level of trust in marketing such as advertisements, with some surveys finding up to 75% people do not believe advertisements. This is in marked contrast to recommendations from other people. The 2011 Neilson survey asked people what sources of information were most relevant to them when seeking information about products and services. The response was overwhelmingly recommendations from people. Over 90% of people felt that recommendations from friends were highly or somewhat relevant to them and 75% felt that consumer opinions posted online were were highly or somewhat relevant to them. This compared to ads on social networks being down at 36%....
...a recent study further supports that illustration and offers new insights about the value of Twitter followers for small and medium-sized businesses (SMBs).
We partnered with research firm DB5 to survey 1,000 active U.S. Twitter users who currently follow SMBs. We think the results, along with previous research, help paint a more complete picture of how followers can benefit SMBs.
Our key findings are included below, and you can also download the full white paper here.
Brands are increasingly employing content marketing strategies to generate product awareness and drive demand. Keyword-optimized blog posts, white papers, press releases, articles, and social media content create brand awareness, inspire audience engagement, and move customers through the sales funnel from initial consideration to purchase. But how do you measure the success of each of your targeted activities?
The team at Brandpoint, a leading provider of content-based marketing solutions, helps their clients get their brand message out, establish their thought leadership and credibility within their industries. Here’s how they suggest that you track your content marketing success....
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.