Brands have been witnessing a shift in how their customers locate their businesses. Where organic search was king, visual product discovery is now highly popular with Pinterest leading the way.
Wouldn’t it be perfect if your brand could develop high levels of advocacy and positive sentiment with little or no investment in a marketing strategy? It appears this is precisely what is happening on Pinterest. The latest research would suggest that users posting brand collateral on their scrapbooks drive a massive 70% of brand engagement.