I’ve become a big fan of content curation in the last year or two. It’s one way that site or business owners can build a community around their brands as well as develop a reputation as a “thought leader” on a subject. Many people, however, aren’t familiar with it. When people ask, I tell them, with so much information on the web these days, people want to see content about a topic, but curated by someone whose opinion they respect. Content curation sites allow for this.
A large group of these sites has popped into existence in recent years. One way or another, they allow people or businesses to gather all their favorite blog posts, news stories, pictures or videos in one topic and store them in one place on an ongoing basis. I like to use one called Scoop.it for the majority of my content curation. I manage topics on startups, cities, the future and other subjects.