With some PR disasters happening in social media, most companies are quite hesitant to jump in at all. However, the following infographic show some good examples on how social media can be used during crisis or calamities.
By monitoring social media chatter about its products and brand, the fast-food chain makes informed choices about nutrition apps, dollar-menu items, and speaking out about 'pink slime.' (Don't just listen to your social media fans, hear them.
At this point in the digital age there's probably enough evidence to make people think twice about what they say or do online, lest it become social media fodder, right?
An image that was shared on social media of a Taco Bell employee licking a stack of taco shells once again demonstrated the unintended -- but probably not unforeseeable -- side effects of social media.
More CNN/BuzzFeed: Awkward celebrity interviews
Taco Bell said the picture itself was acceptable as part of a contest. The fact that it was shared on someone's personal social media account violated the franchisee's policies. But each week seems to bring a new story of someone posting something they definitely shouldn't have.
Digital marketing has become one of the most focused on streams of marketing in the last few years. Three of the biggest digital marketing issues include social network marketing, mobile, SMS marketing, and content marketing. Here’s a brief look at each:
Social Network Marketing
As a marketing, you can rely on social media to connect, engage, and build relationships with current and potential customers.
Mobile / SMS Marketing
Mobile marketing is a term that covers several different methods of marketing through mobile devices. Mobile marketing can take several different shapes but one of the most popular is SMS marketing.
Content marketing is the development of interesting and helpful materials to engage customers and clients. Examples of content can be blogs, infographics, online tools, YouTube videos etc.
This infographic displays some eye-opening statistics about these 3 digital marketing streams and might get you thinking more about including these streams into your marketing mix.
SEO is tricky for everyone, but it's especially tricky for large enterprise organizations with a bunch of moving parts that can be hard for any one person (or even one department, at times) to monitor.
That is why many big companies have turned, or are considering turning, to an enterprise SEO platform that will help them achieve constant, ongoing success across various industries and sectors in the natural search rankings on major search engines. Of course, this will inevitably lead to increased traffic, greater brand exposure and more conversions, which is what they really want.
Companies can use these platforms in a variety of ways that will ultimately improve their search engine optimization efforts, including helping them identify important industry segments and tailoring content and distribution to gain credibility with them – but how do they know which option is going to be right for them? Well, they could start by reading Website Magazine’s list of five enterprise SEO platforms to consider.
Silicon Valley is full of dreamers. Crazy dreamers. Lazy dreamers. Brilliant dreamers.
Silicon Valley is also full of even bigger piles of money to hyperloop those dreams into tomorrow’s reality.
This past week, the Valley’s leading dreamers and their backers, and others from around the country who want to be just like them, trekked down to a small resort outside Los Angeles to dream big at D: All Things Digital.
The format is simple.
During the day, the ringmasters, Walt Mossberg and Kara Swisher, pepper CEOs with questions as their targets do their best to stick to talking points and avoid sweating out.
At night, dinners and drinks move to poker and pizza upstairs, where billionaires, founders, journalists – and even a few bankers – talk about the future of the internet, technology and the world.
This year’s interviews featured Sheryl Sandberg (Facebook), Dick Costolo (Twitter), Ben Silbermann (Pinterest), Barry Diller (IAC), Jeff Zucker (CNN), Tim Cook (Apple), John Chambers (Cisco), Jeffrey Immelt (GE) and Kazuo Hirai (Sony).
I’ve become a big fan of content curation in the last year or two. It’s one way that site or business owners can build a community around their brands as well as develop a reputation as a “thought leader” on a subject. Many people, however, aren’t familiar with it. When people ask, I tell them, with so much information on the web these days, people want to see content about a topic, but curated by someone whose opinion they respect. Content curation sites allow for this.
A large group of these sites has popped into existence in recent years. One way or another, they allow people or businesses to gather all their favorite blog posts, news stories, pictures or videos in one topic and store them in one place on an ongoing basis. I like to use one called Scoop.it for the majority of my content curation. I manage topics on startups, cities, the future and other subjects.
This year will boast some of the largest growths in digital marketing that the world has ever seen. The count of social network users is increasing faster than ever. Everyone seems to lives on their mobile devices and there are 175,000 new blogs created on a daily basis. It’s clear that social media, quality content, and mobile / SMS marketing are a key trio marketers will be focused on in 2013.
It’s about time you give some love to Google+, a social media platform set to attract more people not only because of its new dressed up interface, but also by the recent features added.
Google+ is obviously betting big on photos as it launches its ability to “auto awesome” images uploaded to it. Its mobile app came through with its refreshing updates as well. All in all, it has been a very active month for Google+ and the new wave of features is projected to increase its social networking share.
Now here’s an infographic ready to turn anyone who’s willing to make the jump an instant Google+ savvy user.
I admit, as someone who loves popular news stories and content, I get a little jealous when I see a controversial post on a blog. These posts, with their heavy amount of comments and social shares, are a content marketer’s dream. They mean more people clicking around your site, noticing what you do and perhaps even helping your bottom line, whether it be through selling a product or loading ads.
Occurring in many a viral post is the “flame war.” Urban Dictionary defines it as “a heated argument between two individuals, that results in those involved posting personal attacks on each other during or instead of debating the topic at hand.” After having been in a few of these myself over the years, it has colored my perspective on commenting in general.
Building a branding strategy in the digital age can be a bit like trying to construct a house of cards while sitting on the rear seat of a motorcycle. An ordinary person can’t do it without quickly gaining a sense of futility (and of course, personal peril).
Many experts have been writing advance obituaries for Internet search for several years now; in most cases these have also been advance obituaries for search-giantGoogle GOOG +1.24%. Such experts often argue that the art of search-engine optimization (SEO) is dead or on life support, leaving online marketers to flail wildly in search of a new strategy that would allow them to reach the right consumers.
Yet just as Google is in far better shape than many skeptics would have imagined (with the Financial Times’ John Gapper terming it the General Electric GE -0.34% of the 21st century), SEO is far from dead. In fact, a new wave of SEO-focused services is gaining attention for the ability to bring a more understandable and more intelligent approach to maximizing an organization’s “findability.”
GinzaMetrics, the Y Combinator graduate and 500 Startups-funded SEO management and content marketing platform, today announced a major update and redesign of its service. With this update, the company is introducing this new design to highlight features like its competitor comparisons, recommendations and a white label solution for its dashboard.
The company, which launched in 2010, also announced that it has named Sean McCullough as its new CTO. McCullough was the technical co-founder and CTO ofLaunchRock, the popular service for setting up “launching soon” sites and a co-founder of Ping.fm, which Seesmic acquired in 2010. Previous to joining GinzaMetrics, McCullough was also the CTO of Sodisco. As GinzaMetric’s COO Eric O’Brien told me, the team believes McCullough is the right fit for the team (“He is a hard-core engineer and entrepreneur with a penchant for death metal and good drinks,” she said). GinzaMetric’s staff has doubled in size over the last few months and now includes team members in six countries.
New research emerging from Curalate describes what types of images get the most pins, repins, and likes on Pinterest.
Analysis of more than 500,000 images looking at 30 different visual characteristics like textures, colors and more, uncovered a pattern in the popular pictures on Pinterest.
Let's have a look at some of the data, which suggests users have preferences for:
Vibrant images: The most repinned images have multiple colors, and those with multiple dominant colors have 3.25 times more repins per image than those with just a single dominant color.Certain colors: Red images get more repins than blue images. What's more, images that are red, orange and brown receive about twice as many repins than images that are blue.
Social media marketing is a great way to reach out to your loyal customers and find new leads. Check out the infographic below to discover the benefits of advertising on social networks and some advanced tips for bolstering your brand.
I love good infographics. And as the person who considers which third-party infographics we run, I appreciate a good pitch, one that demonstrates that someone is aware of what our site is about, what’s appropriate for us and doesn’t take a cookie cutter approach.
That’s a good pitch. Here’s a bad one that I received yesterday through the Marketing Land contact form:
"I came across your blog and I have been following for a little bit now. I have enjoyed your articles and think they are very informative. I would like to pass along an infographic describing the growth of social media marketing and how careers within the field are growing.
I know how you get several infographic submissions a week and they amount to a sales pitches, however, this is just not one of those. I think you will be able to use this on your website and have great feedback from your readers....."
I recently attended the New South Digital Marketing Conference in Myrtle Beach, South Carolina on behalf of the GinzaMetrics team. Here's some of the advice we picked up.
Become a data guru: Only about 20 percent of companies are actually making decisions based on data, and the rest are flying by the seat of their pants. Learn & document: Determine if your efforts are successful and understand why or why not.Become automatic: Once you’ve started testing and learning, you will know what metrics yield results. Master targeting: Targeting can help place the right experience before customers at the right time.
A big part of what made Facebook reach IPO stage was the arrival of grandparents, aunts, uncles, teachers and yes, parents. Passing the “grandma test,” which pushed Facebook to over a billion users, is probably the key to Tumblr’s future. So, will Grandma use it? I tend to think not. At least not as many as those who joined Facebook, or at least not right away. Why? There are some inherent barriers. The idea of “blogging,” even when it is as simplified and dare I say enjoyable as Tumblr can make it, can still be highly intimidating to people who are less “computer savvy.” With Facebook, you sign up, add your friends, and then see what they are doing. It’s simple. With Tumblr, there is still the impression that you are actually starting a blog, which of course comes with perceived technical hurdles such as setting up a template/design for your “site.” Sometimes those perceived technical hurdles can be as deadly as real ones.