Facebook has had wild success with its push into emerging markets.
Maybe I’ve been sticking my head in the sand about Twitter. Now I have hard data. A side-by-side, real-time comparison. The results are undeniable. Which makes me incredibly sad. Twitter was built for real-time conversations. Some of my closest professional relationships began there. I connected with authors and speakers who were inaccessible until Twitter came along. Now I feel like Twitter is breaking up with me. It wants things I can’t give (like a steady stream of auto-scheduled self-promotion) and envisions a future I don’t want a part of. Ugh.
Social media is now a crucial part of any successful businesses marketing plan. It offers us a platform to interact with existing and potential customers and can often provide us with feedback and new ideas. If you aren’t already using this powerful and cost effective marketing tool to its full potential, maybe these facts will give you a push.
Since its inception over seven years ago, Twitter has built a community of over 200 million monthly active users, and over 170 billion tweets have been posted in total.
On average, users spend 170 minutes on the site each month and have 208 followers. Twitter is also undergoing a mobile revolution with 80% of its users accessing the site via a mobile device. 63% of brands use multiple Twitter accounts, with YouTube leading the way as the most-followed brand with 33 million followers...
Brands have been witnessing a shift in how their customers locate their businesses. Where organic search was king, visual product discovery is now highly popular with Pinterest leading the way.
Wouldn’t it be perfect if your brand could develop high levels of advocacy and positive sentiment with little or no investment in a marketing strategy? It appears this is precisely what is happening on Pinterest. The latest research would suggest that users posting brand collateral on their scrapbooks drive a massive 70% of brand engagement.
With some PR disasters happening in social media, most companies are quite hesitant to jump in at all. However, the following infographic show some good examples on how social media can be used during crisis or calamities.
By monitoring social media chatter about its products and brand, the fast-food chain makes informed choices about nutrition apps, dollar-menu items, and speaking out about 'pink slime.' (Don't just listen to your social media fans, hear them.
At this point in the digital age there's probably enough evidence to make people think twice about what they say or do online, lest it become social media fodder, right?
An image that was shared on social media of a Taco Bell employee licking a stack of taco shells once again demonstrated the unintended -- but probably not unforeseeable -- side effects of social media.
More CNN/BuzzFeed: Awkward celebrity interviews
Taco Bell said the picture itself was acceptable as part of a contest. The fact that it was shared on someone's personal social media account violated the franchisee's policies. But each week seems to bring a new story of someone posting something they definitely shouldn't have.
Digital marketing has become one of the most focused on streams of marketing in the last few years. Three of the biggest digital marketing issues include social network marketing, mobile, SMS marketing, and content marketing. Here’s a brief look at each:
Social Network Marketing
As a marketing, you can rely on social media to connect, engage, and build relationships with current and potential customers.
Mobile / SMS Marketing
Mobile marketing is a term that covers several different methods of marketing through mobile devices. Mobile marketing can take several different shapes but one of the most popular is SMS marketing.
Content marketing is the development of interesting and helpful materials to engage customers and clients. Examples of content can be blogs, infographics, online tools, YouTube videos etc.
This infographic displays some eye-opening statistics about these 3 digital marketing streams and might get you thinking more about including these streams into your marketing mix.
Twitter is the third major social network to become a public company. As with all major IPO’s, we've read a lot of diverse and conflicting opinions on its valuation: to some Twitter will be an overpriced money-losing startup, to others it will be the next major player of the Web and undervalued.
John Boitnott's insight:
Some research indicates Twitter might be worth $56 billion to small business.
Everyday Social Media numbers are growing, and here are 45 facts in an infographic by Digital Insights.
A few of the statistics:
40% of marketers use Google+, 70% desire to learn more and 67% plan to increase Google+ activities 42% update their profile information regularly on LinkedIn Every second 8000 users like some or other photo on Instagram 80% of total Pinterest’s pins are re-pins 4.2 billion people use mobile device to access social media sites
Via Lauren Moss
Stepping outside the proverbial box and into the unknown helped me to build an online community around running and living your dream. Following my passion has inspired others and pushed the limits of what is considered normal. Well, I’ve never been known to be normal. I tend to reach past that and push the envelope a bit.
As I was running across the Golden Gate Bridge for the first time this past February, a little thought took flight in my head: Wouldn’t it be awesome to travel all over the country seeing our national treasures by running on them or past them? As my feet pounded the asphalt and my eyes took in the white capped ocean waves, my mind was racing with the possibilities. The running community might embrace this idea and I could build a social community to support me while I took on this monumental task. The idea grew and blossomed. Not only could I run over great big bridges or up the trails at Mt. Rushmore, I could run in half marathons across the United States.
I admit, as someone who loves popular news stories and content, I get a little jealous when I see a controversial post on a blog. These posts, with their heavy amount of comments and social shares, are a content marketer’s dream. They mean more people clicking around your site, noticing what you do and perhaps even helping your bottom line, whether it be through selling a product or loading ads.
Occurring in many a viral post is the “flame war.” Urban Dictionary defines it as “a heated argument between two individuals, that results in those involved posting personal attacks on each other during or instead of debating the topic at hand.” After having been in a few of these myself over the years, it has colored my perspective on commenting in general.
Building a branding strategy in the digital age can be a bit like trying to construct a house of cards while sitting on the rear seat of a motorcycle. An ordinary person can’t do it without quickly gaining a sense of futility (and of course, personal peril).
Many experts have been writing advance obituaries for Internet search for several years now; in most cases these have also been advance obituaries for search-giantGoogle GOOG +1.24%. Such experts often argue that the art of search-engine optimization (SEO) is dead or on life support, leaving online marketers to flail wildly in search of a new strategy that would allow them to reach the right consumers.
Yet just as Google is in far better shape than many skeptics would have imagined (with the Financial Times’ John Gapper terming it the General Electric GE -0.34% of the 21st century), SEO is far from dead. In fact, a new wave of SEO-focused services is gaining attention for the ability to bring a more understandable and more intelligent approach to maximizing an organization’s “findability.”