A massive survey of internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and which social media sites do they frequently visit.
The Pew Research Center has released the results of a comprehensive social media survey, conducted over several years to evaluate which demographics were using social media, and on which platforms. Which social networking sites emerged on top?
Of the online adults surveyed at the end of 2012:
67% use Facebook
20% use LinkedIn
16% use Twitter
15% use Pinterest
13% use Instagram
6% use Tumblr
A decent amount of Americans appear to be using social media, but which demographics use social media in greater numbers?
It appears that women use social media 9% more than men do, at a whopping rate of 71%. Other frontrunners with the highest social network activity in their demographic include city dwellers(70%), Hispanics (72%) and adults with a household income below $30,000 annually (72%).
The most pervasive and consistent divider amongst social media users remains, unsurprisingly, their age. 83% of the young adult demographic (18-29 year olds) use social media, which is well over double the activity of online adults over 65 years old (32%).
We’re deep in the midst of a data viz heyday. Infographics are ubiquitous, presenting facts and data sets in straightforward ways that are, by design, easy to understand.
Willem Besselink takes a different approach by translating directed sets of information into physical forms. What’s not explicit, however, are the complex stats that inspire each work.
Each new installation is dictated by its own unique guidelines and rules, which themselves are based on a number of dependent variables, including site-specifics, materials, color scheme, and budget. “Setting these up and following them all through the project allows--or forces--me to do what needs to be done,” he says, in part following the lead of “hero” Sol Lewitt’s Sentences on Conceptual Art.
Statistics and trends of mobile advertising spending. How much advertisers are spending on mobile ad
22% of consumers used a mobile device to visit a retailer's site. North America spents the most in Mobile Advertising, followed by Asia Pacific Entertainment and Media is the category of business that spends the most mo mobile ads Highest CTR for mobile ads was in between 6pm and midnight Consumers under age 20 are the highes target demographics of mobile ad campaigns
Snail mail – the original form of direct marketing – lives, according to a recent consumer survey, showing that the average Australian receives around seven letters per week, with government departments the most prolific users of the medium for communication purposes.
Read rates were high for most sender categories, much higher than standard email open rates, with special interest clubs and government leading the pack with open rates of 79% and 78% respectively. Read rates were less favourable for correspondence from real estate agents and local restaurants, while supermarket communication proved more likely to be read than department store mail.
For all categories respondents of the nationally representative survey preferred to receive correspondence via snail mail than email, although there were high numbers of people with no preference either way. Snail mail is preferred for lengthier or important information while email is preferred for brief information. As could be expected, older generations are more likely to be receptive to mail than email...
Social-media platforms like FourSquare and Twitter have been a boon for sociologists and geographers who now have entirely new ways of tracking how we move through cities, where we go, who we are, and even what we think of the world around us. There is one set of social-media platforms, however, that has been tougher to crack for useful data than others: photo-sharing sites.
Their metadata can illustrate where people take photos, and how active they are. But on the whole, how do you aggregate useful data about entire cities and the differences between them from the content of millions of photos on a site like Instagram?
Researchers have been working on this for the past year, and they've just posted some of the initial results from their Phototrails project here.The project is less an exploration of a specific research question, and more a first foray into what we might learn by treating user-generated photography as another source of Big Data.
This LibGuide collects resources and tutorials related to data visualization. It is a companion to the Introduction to Data Visualization workshop hosted by Data & GIS Services in Perkins Library at Duke University.
"“Knowledge can only be volunteered, it can’t be conscripted”.
A quote from the redoubtable Dave Snowden. But is the same true for collaboration? If people are given the right tools and the right environment, will they spontaneously collaborate and share knowledge? Why do some people find it difficult to share and collaborate? Would incentives and rewards make a difference?"
It indicates many things in our lives, from the ripeness of a banana, to how someone is feeling, to which subway line we should be on.
Not everyone sees colors the same way, and colors have drastically different meanings in different cultures, but one thing we all have in common: color is important. These visualizations all show us different things about colors.
Visit the original article for over a dozen infographics and links related to color psychology, trends and various uses and applications.