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Holiday Marketing 2016: 7 Fresh Ideas for Your Holiday Social Media Posts [Infographic]

Holiday Marketing 2016: 7 Fresh Ideas for Your Holiday Social Media Posts [Infographic] | Infographic Marketing | Scoop.it

Are your holiday social media posts starting to feel as stale as a re-gifted fruitcake? Shake things up! Here are 7 ideas you can get started on now!

 
MDG Advertising's insight:
Are your holiday social media posts starting to feel as stale as a re-gifted fruitcake? Does your brand keep sharing the same things year after year? If so, it’s time to shake things up. Companies flood consumers’ social feeds with themed posts this time of year; to break through all that noise it’s absolutely essential to try new approaches. So what can you do differently? To find out, check out MDG Advertising’s new infographic, 7 Fresh Ideas for Your Holiday Social Media Posts. It highlights a number of effective tactics that have not been overused by marketers. The areas covered include: Create a 360° Holiday-Themed Video: This engaging format, which is now available as an option on multiple major networks, including Facebook and YouTube, lets users experience scenes from different angles. Learn how it can be paired with virtual reality headsets/add-ons to create even bigger wow moments for consumers. Develop a Custom Snapchat Geofilter: On-Demand Geofilters, which are provided as Snapchat options within defined physical areas, are a fun way for consumers to share that they’re interacting with your brand. Understand why these addictive filters are the ultimate example of modern word-of-mouth marketing. Post Disappearing Holiday Coupons: This easy Snapchat and Instagram Stories tactic allows you to create offers/discounts that only show up in posts that stay live for a relatively short period of time. Find out how encouraging this limited-time urgency can be a big boost for your brand in two different ways. Use Pinterest Rich Pins for Holiday Gift Ideas: This often overlooked feature allows marketers to to include key information—such as location data, purchase links, app downloads, etc.—directly in Pinterest pins. Delve into why Rich Pins can close the gap between browsing and action. Host a Holiday-Themed Twitter Chat: Consumers are often in desperate need of advice this time of year, and your brand’s employees might be well poised to provide that. Learn why Twitter chats are a smart, cost-effective way to fulfill this demand. Showcase Gift Ideas in Instagram Carousel Ads: Instagram Carousel Ads allow you to include three to five images in one post, and to also incorporate short calls to action, which can link to external information/product pages. Understand how they connect social media to sales. Inspire with a Facebook Live Charity Stream: To get in the true spirit of the holiday season, you can use two powerful digital tools— social media and live video streaming—to share good deeds directly to Facebook Live. Learn how to feature non-profit partners you’re working with and recognize participating employees. To find out how to make the most your social media efforts this season, check out MDG’s 7 Fresh Ideas for Your Holiday Social Media Posts.
 
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3 Things Every CEO Should Do To Succeed on Social Media [Infographic]

3 Things Every CEO Should Do To Succeed on Social Media [Infographic] | Infographic Marketing | Scoop.it
MDG's new infographic highlights key approaches that every leader can employ to increase the effectiveness of their social media efforts.
MDG Advertising's insight:
3 Things Every CEO Should Do to Succeed on Social Media [Infographic] 

 Social networks have become central to the lives of many consumers, yet many chief executives aren’t engaging with them deeply. 

A recent study of Fortune 500 CEOs found that 61% have no public-facing social media presence. Moreover, of those leaders who are present, 70% have accounts on only one network. 

This is a major missed opportunity. Some 64% of Americans say they like it when CEOs engage on social media because it helps them to better understand businesses, and 54% believe that executives who engage on social media are more trustworthy.

In other words, it’s time for CEOs to dive into social media fully. So, where’s the best place to start? Which networks are the right ones to focus on? What are the keys to connecting deeply with audiences?

To find out, check out MDG Advertising’s new infographic, 3 Things Every CEO Should Do to Succeed on Social Media. It highlights key approaches that every leader can employ to increase the effectiveness of their social media efforts. 

The areas covered include: 

+ Starting with LinkedIn: The business network is the most popular with CEOs for a good reason; find out how to make the most of your profile and optimize your presence. 
+ Picking other networks-and sticking with it: CEOs can’t be on every network outside of LinkedIn, but they should be on some; learn how to determine which are the right ones for you. 
+ Avoiding being boring: Social posts from CEOs are often dull, despite the executives being personally engaging; find out how to avoid this huge pitfall. 

To learn more, check out 3 Things Every CEO Should Do to Succeed on Social Media. 

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New E-book: “A 5-Step Plan for Creating Exceptional Healthcare Content.”

New E-book: “A 5-Step Plan for Creating Exceptional Healthcare Content.” | Infographic Marketing | Scoop.it
Learn how you can boost the quality and quantity of content you produce for your healthcare brand.
MDG Advertising's insight:
An analysis by the Content Marketing Institute found that healthcare marketers often lag up to two years behind their peers in other industries when it comes to digital content creation and distribution. Why? What’s holding healthcare brands back from consistently creating exceptional content? Often it comes down to not knowing how to tackle the content process effectively. Healthcare is a complex area and many organizations often structure long approval processes, or create bland pieces (or don’t develop much content at all), in order to avoid making mistakes. So, how can your brand overcome this tendency? The new e-book from MDG Advertising, “A 5-Step Plan for Creating Exceptional Healthcare Content,” explores a few simple things organizations can do to boost the quality and quantity of content being produced. The complimentary e-book is based on what we’ve seen work with our own healthcare clients as well as for other exceptional brands in the space. The areas covered include: Mastering compliance: Legal and regulatory concerns often hinder healthcare brands’ content development efforts; find out how to deal with these issues effectively. Audience development: Understanding what consumers want is the key to creating good content; learn why persona research is the foundation of digital success. Content strategy: It’s almost impossible for healthcare brands to consistently develop content without a documented plan; explore why this exercise isn’t as hard as it sounds. Being relatable: One of the pitfalls of healthcare content is that it’s all too often dry and technical; find out how to emphasize storytelling and voice over internal priorities. Understanding strengths and weaknesses: Healthcare brands often fail to acknowledge their content limitations and abilities; learn how to overcome this pitfall. Learn how each of these steps can help your healthcare brand achieve content marketing success.
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The State of the Internet 2015: Content Trends [Infographic]

The State of the Internet 2015: Content Trends [Infographic] | Infographic Marketing | Scoop.it
This infographic from MDG Advertising quickly details the content trends you most need to know about now.
MDG Advertising's insight:

Forget trying to keep up with all the changes that occurred in Internet marketing this past year. It would take you until this time next year just to list them. So instead of taking up a lot of unnecessary and valuable time, the latest infographic from MDG Advertising quickly details the content trends you most need to know about.

 

Here’s how the top four will change the way we market:

 

1. The user is now officially in charge.
User-generated media has steadily grown from a trickle to a rushing stream. Sites like Twitch now attract 100 million active users per month. That’s a whopping 122% increase over 2014. Audio content is big, too, with music-streaming platforms like SoundCloud reaching 100 million tracks. And don’t overlook Snapchat and Wattpad. According to the infographic, they’re making big gains, too.


2. Thinking video? Better think small.
Just five years ago, nearly all video was viewed on big, horizontal-style screens (remember televisions, anyone?). Now it’s time to think small and vertical. New data reveals that vertically oriented ads on Snapchat have a nine times greater click-through rate than horizontally formatted ones. Now that’s big.


3. Don’t write off the tried-and-true blog.
The more things change, the more some things stay the same. Marketers continue to rank blogs as their most important content tools. In fact, they place them well ahead of graphics, video, and podcasts. This is especially true for B2B marketers, with nearly 57% of them listing blogs as their top content channel.


4. Formatted for a new era.  
We’re witnessing a renaissance of advertising as new platforms present new opportunities to make ads that are more engaging and effective. Consider the rise of the five-second ad via Vessel, or Pinterest ads that adapt to the viewer’s screen to stay visible during scrolling. New Facebook ads now allow users to swipe through multiple products. And Google local inventory ads display merchandise available in nearby brick-and-mortar stores.

These are just a few of the statistics detailed in MDG’s fact-filled infographic. See the entire infographic to get the full story.

 

You can embed this graphic on your blog or website. Simply copy the code below and paste it into your browser:

 

 

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<a target="_blank" title="The State of the Internet 2015: Content Trends [Infographic]" href="http://www.mdgadvertising.com/blog/the-state-of-the-internet-2015-content-trends-infographic/"><img src="http://www.mdgadvertising.com/blog/wp-content/uploads/2015/08/1639-infographic_state_of_internet_475-1.jpg"; alt="The State of the Internet 2015: Content Trends [Infographic]" border="0" /><br />
Infographic</a> by <a target="_blank" href="http://www.mdgadvertising.com/">MDG Advertising</a>

 

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Infographic</a> by <a target="_blank" href="http://www.mdgadvertising.com/">MDG Advertising</a>

  
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The B2B Digital Landscape: No Longer Business as Usual [Infographic]

The B2B Digital Landscape: No Longer Business as Usual [Infographic] | Infographic Marketing | Scoop.it
Learn more about the complexity in B2B marketing as new digital methods and media have completely changed B2B buying behavior.
MDG Advertising's insight:

The B2B Digital Landscape: No Longer Business as Usual [Infographic]

 

How do B2B suppliers stay on their A-game in B2B marketing today? Well, it’s much more complex than ever as new digital methods and media have completely changed B2B buying behavior. Now cold calls get the cold shoulder as more and more of the B2B industry is warmly embracing online options to research and purchase products. Since there’s no escape from this digital landscape, B2B suppliers need to evolve and must seek out new opportunities to engage their high-tech targets. For a look at the digital patterns and preferences of today’s business buyers, MDG Advertising analyzed a 2014 B2B procurement study by Acquity Group and compiled its findings into an infographic. It displays buyers’ new ways of doing business, from where they’re shopping to how they’re spending, to help B2B suppliers engage and convert them. Take a look and learn today’s new way to take care of B2B business.


Opting for Online Buying

 

The Web has a wealth of B2B products that the B2B industry can pick with a click. That’s why a growing number of U.S. B2B buyers are spending more time buying online.

In 2014, 68% purchased products online versus the 57% last year.
18% spend a whopping 90% or more of their budgets online, which is twice as many as last year.
46% will increase their online purchasing in 2015.


The Internet is Netting a Higher Share of B2B Buyers

 

The B2B industry is already browsing and buying products online, yet the momentum is mounting as the industry intends to spend even more on online purchasing over the next few years.

A total 46% of B2B professionals spend more than half of their budgets online.
One-third of B2B buyers invest from 10% to 50% of the dollars toward online products and services.

Experts figure they’ll find even higher figures in the future.


The Strategy for Searching and Shopping for the Best Prices

 

B2B buyers are even more cost conscious than the average American because their budgets are somebody else’s business. This drives them to research before they reach for their dollars to ensure that their spending makes sense and saves cents. But gone are the days of the single supplier who dropped by their business and wrote down their order. Now, the Web has a world of B2B options and it’s where they go to find the best deals.

Price is the primary purchasing factor, but other corporate considerations play a role.

94% of B2B buyers do online research before making a purchase.
One-third research a full 90% of their online purchases.
While 83.4% compare products and prices on supplier websites, only 37% think these sources are most helpful in research.
Yet Google is the go-to for 77% of B2B buyers conducting research.
More than 40% consult their peers by turning to product user review sites.

Only about 10% check industry blogs and social media sources.


How B2B Suppliers Can Click with Buyers

 

Digital is the way to dollars today, so suppliers must optimize their website’s online experience.

Ensure extreme ease and efficiency from research through purchase.
B2B buyers are willing to convert and return to supplier sites that are fast and user friendly.


Mobile is the Key to Connection and Conversion

 

Mobile is a must in the corporate world since business never sleeps. This makes mobile a great way to reach B2B buyers with product updates and sales opportunities since their devices are always in reach.

 

Mobile is moving up the corporate ladder among B2B buyers in both research and purchase.
Mobile has been used for B2B research by 44% of overall buyers and 55% of buyers who are 18 to 25 years old.
Tablets are also rising to the top, with 37% of B2B buyers using them for product research and 25% making corporate purchases on their tablets. 

Just as business is constantly changing, B2B suppliers must follow suit and follow their target market online. They need to meet their demands for digital ease and maximum value with an optimal online experience. By delivering on this digital promise, B2B suppliers can stay in good company.


Discover how to maximize your B2B marketing. Contact MDG Advertising today at 561-338-7797, or visit http://www.mdgadvertising.com.

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The Shift to Native Advertising in Marketing [Infographic]

The Shift to Native Advertising in Marketing [Infographic] | Infographic Marketing | Scoop.it

Advertisers Go Native in the Search for Consumer Engagement

MDG Advertising's insight:

It’s a simple premise. If you want to engage online consumers, give them more of what they go online for in the first place. Advertisers are doing just that by shifting to paid content that’s similar in nature to and displayed in the same format as the editorial content surrounding it. The idea is to get consumers to click on and then share these “native ads” with others.

 

It’s a solution that benefits everyone involved, including publishers, brands, advertisers, and consumers. Advertisers and marketers gain a more relevant and engaging way to reach their target markets. Publishers make money from selling branded content to advertisers. And consumers get more of the kinds of content they’re searching for. Add in the rapid growth of social media and mobile technology usage, and native advertising holds vast potential.

 

A new infographic from MDG Advertising explains this new phenomenon and reveals some impressive statistics:

- 70% of consumers want to learn about products through content as opposed to traditional ad methods
- 75% of publishers currently offer some type of native advertising on their sites, and 90% say they either have considered or will consider using it


There are a number of motivating factors triggering the use of native advertising:

- 67% of brands use native advertising in an effort to provide more-relevant messaging
- 63% use native ads to increase consumer engagement
- 62% hope to generate awareness or buzz


There are a number of ways to measure the success of native ads:

- 70% of brands and 66% of publishers measure success by traffic
- 44% of brands and 49% of publishers measure success by social media sharing
- 62% of agencies’ brand clients measure the time spent engaging with content


Native ads perform better than traditional banner ads:

- Purchase intent of those who click on native ads is 52% compared to only 34% for banners
- People who click on native ads have higher brand loyalty (32%) than those who click on banners (23%)

 

Stay current on the evolution of native advertising. Contact MDG Advertising today at 561-338-7797 or visit http://www.mdgadvertising.com.

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Advertisers, You Need YouTube [Video Infographic]

Learn more at: http://www.mdgadvertising.com/blog/?p=27772 While YouTube began as a source of online video entertainment, its massive popularity and mainstre...
MDG Advertising's insight:

While YouTube began as a source of online video entertainment, its massive popularity and mainstream prevalence has turned it into a major video advertising platform. To show why YouTube is now a very powerful and vastly important video marketing tool for advertisers, MDG Advertising created the following video. It shows the reasons, results, and revenue that are making YouTube a video marketing must for brands trying to catch the eye of audiences worldwide.

 

The video opens by highlighting how YouTube offers advertisers the coveted combination of exposure and revenue. It then reveals how YouTube is driving Old Spice to new media fame, including how the brand has become the most-viewed sponsored channel on YouTube, as well as how it gained 80,000 new Twitter followers in two days and an 800% rise in Facebook interaction. Most importantly, the 107% increase in sales financially validates the value of the video-sharing platform.

 

Citing the power and profitability of the platform, the video goes on to mention how Gangnam Style is the most popular YouTube video of all time, earning more than 1.7 billion views in two years and $870,000 in ad revenue from YouTube in 2012.

 

Next, the video shows how the top brands and channels developed their audiences by balancing engaging content with a clear message. This strategy has proven successful by delivering an average of 35,000 new subscribers and 884,000 monthly video views.

 

In regard to the social media scene, the video displays how the top brands on YouTube average 2.6 million Facebook likes and 203,000 Twitter followers. On the financial front, it reveals that the top 1,000 YouTube channels average $23,000 in monthly ad revenue. That’s way above average for digital advertisers.

 

Finally, the video shows that 1 billion unique users visit YouTube every month and spend billions of hours looking for engaging and entertaining content. It goes on to cite that online video is on the rise and YouTube stands at the peak of its prominence. With all of those eyes spending all of that time, wise advertisers will leverage YouTube’s captive audience to keep their existing customers engaged and their prospective customers intrigued.

 

To integrate YouTube advertising strategies into your digital marketing to boost your brand’s results, contact MDG Advertising today at 561-338-7797 or visit http://www.mdgadvertising.com.

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Have You Seen Your Online Reputation? [Infographic]

Have You Seen Your Online Reputation? [Infographic] | Infographic Marketing | Scoop.it
The digital revolution has made it increasingly difficult for a brand to maintain control of its online reputation.
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The Hispanic Healthcare Market: 6 Things Brands Need to Know [Infographic]

The Hispanic Healthcare Market: 6 Things Brands Need to Know [Infographic] | Infographic Marketing | Scoop.it
Which trends should healthcare brands focus on when it comes to the Hispanic market in the U.S.? How will they effect the marketing of care and products?
MDG Advertising's insight:
The Hispanic Healthcare Market: 6 Things Brands Need to Know [Infographic] 

Which trends should healthcare brands be paying close attention to when it comes to the Hispanic market in the United States? What impact will this increasingly important demographic have on how care, services, and products are marketed and delivered?

To find out, check out the new infographic, The Hispanic Healthcare Market: 6 Things Brands Need to Know, which was developed by MDG Advertising. It highlights key insights from a set of recent independent research reports and pieces of census data.

The areas covered include:
+ A growing group: The number of Hispanics in the United States is projected to reach 119 million by 2060. Discover what this means for your healthcare brand. 
+ A diverse demographic: The Hispanic demographic is made up of a wide mix of backgrounds and ages; for example, 33% are below the age of 18. See why these differences matter. 
+ A mix of languages: Some 38% of Hispanics ages 18 to 29 say they’re bilingual. In other words, marketing to Hispanics should not necessarily equate to always utilizing just Spanish or English. Learn how language trends vary by age. 
+ Different healthcare expectations: Catering to the Hispanic healthcare market doesn’t mean simply providing the same offerings. The demographic has different expectations of everything, from care to privacy. Understand these nuances in-depth. 
+ The importance of mobile and digital: Hispanics surpass non-Hispanics when it comes to using digital as part of their healthcare. In fact, they lead all other consumer groups in 23 out of 25 uses for mobile devices. See how this impacts behavior. 
+ A market open to messaging: Hispanics are 23% more likely than non-Hispanics to say that online, TV, or radio healthcare marketing messages led them to take action. Learn why this matters for marketers. 

To find out how to make the most of this information for your healthcare marketing efforts, check out MDG’s infographic, The Hispanic Healthcare Market: 6 Things Brands Need to Know.

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TV vs. Digital Video: Are We Tuning In or Streaming Out? [Infographic]

TV vs. Digital Video: Are We Tuning In or Streaming Out? [Infographic] | Infographic Marketing | Scoop.it
Can TV hold onto its control over viewers or will digital video make a play to steal a large share? Tune in to MDG's new infographic to see which to watch in the future.
MDG Advertising's insight:
TV vs. Digital Video: Are We Tuning In or Streaming Out? [Infographic] Are viewers still tuning into TV or are they focusing all of their attention on digital video? Despite dire predictions about TV’s demise, it continues to attract more viewers and ad spend than newer digital viewing vehicles. To see if TV can withstand the test of time and trends, MDG Advertising created the infographic, TV vs. Digital Video: Are We Tuning In or Streaming Out? The infographic details the latest findings and factors, providing informative insight on viewing practices and preferences to help determine any differences between today and tomorrow. Can TV hold onto its control over viewers or will digital video make a play to steal a larger share of viewers? Tune in to the infographic to see which to watch in the future. How TV Ranks with Viewers The infographic opens with a look at TV’s dominance over digital, despite the rise of digital video viewing on smartphones, computers, and tablets. It shows that 78.4% of US adults’ viewing time was spent on TV, compared to only 21.6% of their time viewing digital video. It also breaks down the average time that each demographic spends watching TV, with older adults spending the most time and the youngest viewers watching the least. A Sneak Peek at How Mobile is Moving Viewers Toward Digital Video In the next section of the graphic, research shows how the growing popularity of mobile devices is leading viewers to spend more time watching digital video. Two key findings include how mobile viewing time of digital video finally exceeded desktop viewing time in 2015. Secondly, that desktop video-viewing time will start falling after 2017. Where Advertisers Will Turn Their Attention and Allocation The infographic then focuses on the possible shift of ad spend in the future. After emphasizing that TV still collects more ad dollars today, the graphic shows that the increasing amount of time that viewers spend watching digital video is bringing much more ad spend to the digital channel. As a result, TV’s share of ad spend will decrease from 39.2% this year to only 36.8% by 2018, with those dollars being transferred to digital video channels. Now that you’ve had a preview of what today and tomorrow hold for TV and digital video, check out MDG’s infographic, TV vs. Digital Video: Are We Tuning In or Streaming Out?, to explore how to best channel your marketing strategy and ad spend.
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B2B Marketing 2016: 5 Digital Must-Dos [Infographic]

B2B Marketing 2016: 5 Digital Must-Dos [Infographic] | Infographic Marketing | Scoop.it
B2B marketers are spreading their budgets across many digital channels. Learn which channels are the essential areas for investment in MDG's new infographic
 
With 2016 now in full swing, which digital tactics should B2B companies be devoting additional spend to? 

Marketers are already spreading their budgets across a wide range of digital channels, including websites, search, social media, Big Data, content creation, app development, software suites, and much more. Which of these many channels deserve more attention? 

To help figure out the digital areas to focus on, check out the new infographic created by MDG Advertising, B2B Marketing 2016: 5 Digital Must-Dos. It condenses the insights from dozens of research reports and identifies the key approaches that are both already working for B2B marketers and that have substantial future growth potential. 

The areas covered include: 

+ Content quality: Savvy B2B marketers are looking to create better content in 2016, not just more content; find out why this shift is essential for every organization.

+ Customer journey: Developing an in-depth map of the customer journey is the best way to boost lead quality; learn why this exercise is the foundation of digital success.

+ Predictive analytics: Many B2B companies say they’re investing heavily in marketing analytics in 2016; explore how new tools are giving marketers a powerful crystal ball.

+ Marketing automation: Forward-thinking B2B organizations are spending on sophisticated automation platforms; explore why this trend is one to follow.

+ Webinars and SEM: These tried-and-true tactics continue to deliver for marketers; understand how the rise of Millennial buyers is making each even more important. 

With 2016 now in full swing, which digital tactics should B2B companies be devoting additional spend to? Marketers are already spreading their budgets across a wide range of digital channels, including websites, search, social media, Big Data, content creation, app development, software suites, and much more. Which of these many channels deserve more attention? To help figure out the digital areas to focus on, check out the new infographic created by MDG Advertising, B2B Marketing 2016: 5 Digital Must-Dos. It condenses the insights from dozens of research reports and identifies the key approaches that are both already working for B2B marketers and that have substantial future growth potential. The areas covered include: + Content quality: Savvy B2B marketers are looking to create better content in 2016, not just more content; find out why this shift is essential for every organization. + Customer journey: Developing an in-depth map of the customer journey is the best way to boost lead quality; learn why this exercise is the foundation of digital success. + Predictive analytics: Many B2B companies say they’re investing heavily in marketing analytics in 2016; explore how new tools are giving marketers a powerful crystal ball. + Marketing automation: Forward-thinking B2B organizations are spending on sophisticated automation platforms; explore why this trend is one to follow. + Webinars and SEM: These tried-and-true tactics continue to deliver for marketers; understand how the rise of Millennial buyers is making each even more important. To learn more about these essential areas for investment, take a look at B2B Marketing 2016: 5 Digital Must-Dos.
 
 
B2B marketers are spreading their budgets across many digital channels. Learn which channels are the essential areas for investment in MDG's new infographic.  
 
With 2016 now in full swing, which digital tactics should B2B companies be devoting additional spend to? 

Marketers are already spreading their budgets across a wide range of digital channels, including websites, search, social media, Big Data, content creation, app development, software suites, and much more. Which of these many channels deserve more attention? 

To help figure out the digital areas to focus on, check out the new infographic created by MDG Advertising, B2B Marketing 2016: 5 Digital Must-Dos. It condenses the insights from dozens of research reports and identifies the key approaches that are both already working for B2B marketers and that have substantial future growth potential. 

The areas covered include: 

+ Content quality: Savvy B2B marketers are looking to create better content in 2016, not just more content; find out why this shift is essential for every organization.

+ Customer journey: Developing an in-depth map of the customer journey is the best way to boost lead quality; learn why this exercise is the foundation of digital success.

+ Predictive analytics: Many B2B companies say they’re investing heavily in marketing analytics in 2016; explore how new tools are giving marketers a powerful crystal ball.

+ Marketing automation: Forward-thinking B2B organizations are spending on sophisticated automation platforms; explore why this trend is one to follow.

+ Webinars and SEM: These tried-and-true tactics continue to deliver for marketers; understand how the rise of Millennial buyers is making each even more important. 

To learn more about these essential areas for investment, take a look at B2B Marketing 2016: 5 Digital Must-Dos.
 
 
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New E-Book: "The 4 Cornerstones of an Effective CRO Strategy"

New E-Book: "The 4 Cornerstones of an Effective CRO Strategy" | Infographic Marketing | Scoop.it
Steer your marketing efforts toward a more profitable future by leveraging the power of a successful CRO strategy!
MDG Advertising's insight:

In today’s digital landscape, the way for businesses to get more business is through conversion rate optimization (CRO). This tactic for optimizing a brand’s digital presence has become such a catalyst for conversion that CRO is virtually required for ROI today. Fortunately, advanced tools and techniques present powerful ways for brands to tangibly track conversion data and measure their online success both accurately and affordably. Yet despite these opportunities, brands must first develop a solid CRO strategy that defines their goals and outlines their online plan of action for driving Web visitors to take action.

To lead brands toward a better conversion strategy, MDG Advertising’s complimentary new e-book, “The 4 Cornerstones of an Effective CRO Strategy,” shares the fundamental factors in formulating a strategy for increasing online conversion rates. After all, boosting conversion rates results in higher sales, profits, and market share.

 

In “The 4 Cornerstones of an Effective CRO Strategy,” readers will learn the proven and powerful processes for turning online visitors into ongoing customers, including:

How to create a dynamic digital experience that compels clicks and conversions.The steps for setting realistic goals that can be achieved and then exceeded.Ways to pinpoint the points of action through every part of the CRO process to ensure that each aim is achieved.Tactics for defining which factors will drive a brand’s CRO process.Ways to locate and leverage the most effective system of measurement for tracking those chosen factors.Tips for translating complex data into understandable and actionable insights in order to justify decisions that support your success.An understanding that the CRO process is an ongoing endeavor with continual opportunities for improvement.

With this free e-book, digital marketers will gain valuable knowledge and invaluable insight for establishing effective CRO strategies that will convert online browsers into buyers.

 

Learn how to set achievable goals for an effective CRO strategy. Contact MDG Advertising today at 561-338-7797 or visit http://www.mdgadvertising.com.

 

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New e-book exposes “A Marketer's Guide to Native Advertising”

New e-book exposes “A Marketer's Guide to Native Advertising” | Infographic Marketing | Scoop.it
Explore how this format differs from traditional advertising and learn how to develop, place and measure the results of this rising star of online advertising.
MDG Advertising's insight:

American adults spend more time online than they do in front of a television. In fact, thanks to the more prevalent use of smartphones and tablets, consumers have developed an almost insatiable appetite for content. This has set the stage for the rise of native advertising, a promising advertising format with none of the drawbacks of conventional banner ads.

In our complimentary new e-book, A Marketer’s Guide to Native Advertising, MDG Advertising explains how to master the art of this rapidly emerging and highly effective ad form. MDG takes readers through a step-by-step approach to getting native advertising right. From identifying the various types of native ads and the best uses for each, to offering tips on native ad placement, to measuring the results, this informative e-book covers all the bases.
Here’s a small sampling of what you can expect to learn:

 

-Why native advertising is essential for reaching the 70% of consumers who want to learn about products through content rather than traditional ads
-The various types of native ads and the role each should play in your marketing mix
-How Facebook Newsfeed ads generate 49 times higher click-through rates than traditional right-rail sidebar ads; and how mobile ads now account for 53% of Facebook’s ad revenue
-The significant difference in purchase intent between those who click on native ads (52%) vs. banners (34%)
-How to avoid common pitfalls that can lose you readers rather than gain them
-Why the traditional approach to creating ads won’t work when developing native content
-How native ad placement differs from conventional ad placement
-Why 67% of brands now use native ads to provide more relevant messaging, as well as the various methods they use to measure success
-Why it’s so important to get into the native ad foray now before this trend reaches critical mass

This highly detailed new e-book arms marketers with invaluable insights and gives them essential knowledge for developing an effective native advertising strategy.

Stay current on the evolution of native advertising. Contact MDG Advertising today at 561-338-7797 or visit http://www.mdgadvertising.com.

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The Future of Proximity & Micro-Location Marketing [Infographic]

The Future of Proximity & Micro-Location Marketing [Infographic] | Infographic Marketing | Scoop.it

Reach Potential Customers in the Right Place at the Right Time

MDG Advertising's insight:

“Location, location, location” was once only a mantra in real estate, but it’s found a new home in marketing as brands tighten their targeting on in-store shoppers. With the ubiquity of mobile devices and advances in location technology, brands can now send real-time, relevant ads to shoppers about to buy. To see how brands have leveraged location to make purchasing more personalized, take a look at this infographic developed by MDG Advertising. It reveals how location-based data is gaining ground to bring brands to a shopper’s attention. From delivering targeted mobile offers as buyers pass nearby stores to sending product-centric suggestions to shoppers’ phones as they browse the aisles, see how micro-location marketing is bringing brands closer to buyers.

 

The infographic shows that only 23% of marketers are using location-based data in their current mobile efforts. Yet it goes on to reveal how technology is changing the times and the trends. More and more marketers are moving toward micro-location marketing for its real-time reach and hyper-targeting promotional power.

 

Thanks to the mix of mobile and targeting, brands can now virtually shop with consumers in stores. Through high-tech tactics like sensors and Bluetooth low energy (BLE) beacons, brands can track their target buyers and deliver relevant ads on the spot. And many are making their messages more personalized than promotional. Some send real-time recommendations to their social media followers. Others provide customized suggestions based on the buyer’s habits and area. So just as shoppers are ready to spend, brands can appear in front of their faces at all of the places that sell their products.

 

And consumers aren’t shy about sharing their information in exchange for shopping benefits. In fact, the graphic shows that 50% of women share their location and personal information with stores to get special offers. Plus, 53% of consumers share their locations with brands for relevant deals. Then all of this consumer data gets used to let marketers analyze buying behavior and help stores improve their surroundings.

 

It’s easy to see why micro-location marketing is redefining retail. And it pays to check out MDG’s brand-new infographic to see how it’s paying off.

 

Use the power of micro-location marketing to target your audience efficiently and effectively. Contact MDG Advertising today at 561-338-7797 or visit http://www.mdgadvertising.com.

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A Marketer’s Guide to Retargeting on Facebook [Infographic]

A Marketer’s Guide to Retargeting on Facebook [Infographic] | Infographic Marketing | Scoop.it
Recapture Your Customers Through More Valuable Real Estate as Facebook Exchange Ads Come to the News Feed When Facebook launched their unique Facebook Exchange (FBX) ads in June 2012, the company was extremely excited to introduce this new...
MDG Advertising's insight:

Recapture Your Customers Through More Valuable Real Estate as Facebook Exchange Ads Come to the News Feed

 

When Facebook launched their unique Facebook Exchange (FBX) ads in June 2012, the company was extremely excited to introduce this new real-time ad auction platform to advertisers, which was a brand new approach for them. Facebook Exchange is a real-time bidding ad system that utilizes data collected from consumers’ behavior outside of Facebook, including visits to third-party websites and cookies in order to show those consumers dynamic ads when they return to Facebook. Until recently, these real-time bid ads would appear only along Facebook’s right-side rail. Fortunately, this FBX retargeting has been wildly successful and generated outstanding results for advertisers. Now, this success has led Facebook to up the ante and open up ad space in the prime real estate of the News Feed. New results revealed in MDG Advertising’s fact-packed infographic highlight the performance of FBX ads for retargeting. It shows how the front-and-center News Feed placement has literally and lucratively paid off for advertisers. To see how Facebook News Feed ads are achieving better reach and return, check out the results in graphic detail.

 

MDG’s infographic opens with a look at how FBX works and cites Facebook’s 1.15 billion active users, with 61% participating on a daily basis. It then describes the distinctions between the original right-rail placement and the recent News Feed shift, emphasizing how the right-rail Facebook Exchange ads are best for product ads pushing direct response, while the News Feed ads are ideal for social media–centric promotions and content marketing.

 

The graphic goes on to show how popular News Feed ads have become. With 65% of Facebook advertisers already actively spending on this hot new real estate, inventory is competitive, so advertisers need to decide whether to compete for this valuable placement or be relegated to the right-side rail. It validates the value of these News Feed ads by stating the 197% increase in ROI they generate over original right-rail ads. It also affirms the appeal of News Feed placement via metrics that matter to marketers, such as 79% lower Cost per Click than web retargeting and 54% lower Cost Per Click than FBX right-hand side (RHS) ads. It also displays the 77% less Cost Per Action than web retargeting and 45% less Cost Per Action than FBX RHS ads.

 

Lastly, the infographic highlights how FBX News Feed ads give advertisers an innovative way to re-target and regain prior prospects. These ads leverage Facebook’s social features and viral power to deliver substantial earned reach, while capitalizing on their prominent central placement, their direct links to external websites, and their proven retargeting accuracy.

 

As the infographic displays, Facebook News Feed ads have been welcome news for advertisers seeking a new way to reap the results, return, and rewards of retargeting.

 

Take advantage of the new opportunities in social media marketing. Contact MDG Advertising today at 561-338-7797 or visit http://www.mdgadvertising.com

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