Is there any way to explain why a traditional post on Twitter containing text information obtains approximately 60 Tweets, while the same data displayed with infographics receives close to 600 Tweets?
Research has proven that the human brain processes visuals 60,000 times faster than text. We decode language in a linear (and therefore slower) manner, yet we are able to process multiple images simultaneously. There are physiological reasons why we prefer visuals: the human retina comprises over 150 million cells. The neurons we use for vision make up 30% of our grey matter; neurons for touch comprise only 8% and neurons for hearing, a mere 3%.
Every single infographic has the potential to reach some 15 million people, especially when linked to the world’s most powerful social networking sites, and marketing professionals are fully aware that when it comes to emotionally connecting and engaging clients, visuals are the way to go...
Via Lauren Moss