There's a new branch of ethical conundrums on the block. With the rise of the video game YouTuber, viewers have started to question whether certain big names in the world of YouTube are being paid off by publishers.
Yahoo made two major announcements at its 2014 Digital Content NewFronts presentation. The first was a tease of a sci-fi comedy set in space from Freaks and Geeks creator Paul Feig. The second was a partnership with Live Nation Entertainment that promised to produce a year’s worth of live concerts featuring talent with recognizable names streamed to the online video masses exclusively by way of Yahoo. And while Feig’s Other Space still appears to be orbiting production and release dates, Yahoo and Live Nation’s initiative is just released some concrete information of when it’s set to launch.
A Very Special Evening with Dave Matthews Band at the Jacksonville Veterans Memorial Arena on July 15, 2014 will kick off 365 days of live concerts on the Live Nation Channel on Yahoo’s online video destination, Yahoo Screen. More high-profile acts performing live from famous stages and locals to audiences worldwide are set to follow, including KISS, John Legend (who will perform Marvin Gaye’s album “What’s Going On” in its entirety with the Los Angeles Philharmonic), Justin Timberlake, Usher, Gavin DeGraw, Common, The Neighbourhood, MKTO, 311, Everclear, OK GO, Wiz Khalifa, Ziggy Marley, and 300+ others.
"LiveNation produces more than 23,000 annual shows for 60 million fans globally. With the LiveNation Channel on Yahoo we are bringing these amazing artists with great production to the 800 million monthly Yahoo fans,” said Live Nation Entertainment CEO, Michael Rapino in the release. “This channel will create a powerful new way for artists to continue to grow their global fanbase."
The individuals that comprise those global fanbases will be able to live stream the concerts through Yahoo Screen on a number of platforms and devices, including desktop browsers, the mobile web, iOS, Android, AppleTV, Roku, and Xbox 360. And once the live performances are over, the Live Nation channel on Yahoo Screen will be home to insider videos of artist interviews and behind-the-scenes footage, as well as an on-demand catalog of songs for viewers to enjoy
New Realm Media's insight:
Yahoo has a partnership with Live Nation Entertainment that promised to produce a year’s worth of live concerts featuring talent with recognizable names streamed to the online video masses exclusively by way of Yahoo.
Nearly nine in 10 publishers say their digital revenues will increase over the next year; however, they’re not relying on subscribers to fuel gains. Instead, ad sales are expected to be the No. 1 source of digital revenues.
When you commit to shooting your videos without zooming, you will become a far more active shooter, positioning and repositioning your camera for each shot, and you’ll find that your footage immediately looks much more interesting. So take your finger off that zoom control and lace up your sneakers. You might discover that less is more after all.
Media companies need to look beyond traditional news formats if they want to build an audience in the digital era. One way for newspapers to capture younger audiences where they live — mobile devices — is to build an online video channel. But that path is not easy. Doug Bennett, CEO of Ballantine Communications: “The challenges in building a new channel from scratch could only be overcome by focusing on relevant content creation and by providing local advertisers with strong opportunities to market to these prospective customers through video.”
Production challenges for a 5.5-inch handset could see Apple launch just a single new iPhone model this year says one analyst. That’s not necessarily a problem: Apple may not need to debut two larger iPhones for continued success.
Not so many years ago, recent enough that many of us can remember, television programming was controlled by a very small group of wealthy and influential people who owned and operated the three big television networks, ABC, NBC and CBS. In those days, a relatively small amount of media was produced by very few people for the consumption of a mass audience. With only so many broadcasting hours in a day, there were very few programming slots available. Television was anything but democratic. It was very limited. The only viewpoints expressed were those of the head honchos at the big studios.
The Brand Playbook reveals the tools and best practices developed by a generation of YouTube content creators in order to help brands as they develop content strategies that will resonate with 21st-century consumers and to build engaged audiences.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
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