It's time for your CIO to take control of the disparate social initiatives and create a uniformed strategy that lays out the necessary people, process, and technology changes to make a social business work:
* Discover: Understand the need and appetite for social business.
* Plan: Align technology requirements with the business' needs.
* Act: Select tools and set policies that fit the business' priorities.
* Optimize: Ensure the company's culture and employees accept social business