How are companies across verticals using social?
* 64% for marketing initiatives
* 47% for customer support
* 39% for employee collaboration
* 27% for sales
The growing number of platform users and uses suggests that social business initiatives are at long last becoming more important to business in general.
On the downside, the study also reveals a serious lack of return on investment (ROI) measurement.
* 77% of respondents reported not measuring ROI
* 49% admit to being aware that they’re not using these technologies to their full potential.