Zach Davis writes:
'Recently Malcolm Gladwell, bestselling author of The Tipping Point and Blink, made the claim that history’s greatest entrepreneurs are amoral. When confronted with a decision between what was best for the health of their business and what was most ethical, Gladwell believes, entrepreneurs have empirically favored the former.
It’s hard to argue with his case. The bottom line doesn’t factor benevolence. And although most consumers wouldn’t knowingly support a business with faulty morals, without the information omnipresence that is the Internet, shady practices could stay in the dark.
Not any longer.
Today, through social media and social news websites, business practices are seen through glass walls. People buy Toms in droves while condemning Nike. Not only does the bad get punished, but the good is rewarded. Today we want to shine light on 4 startups that are promoting this social good:
* Kula Causes