Influence & Word Of Mouth Marketing
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Comment identifier et suivre les influenceurs sur le web ?

Comment identifier et suivre les influenceurs sur le web ? | Influence & Word Of Mouth Marketing | Scoop.it
Véritables chevilles ouvrières du web 2.0, les "influenceurs" font la pluie et le beau temps sur internet : billets ravageurs, expertises et avis qui font autorité, générations de nouvelles tendances...
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Under the influence: What makes an influential brand?

Under the influence: What makes an influential brand? | Influence & Word Of Mouth Marketing | Scoop.it
The survey of 1,000 UK consumers centred on five overarching themes: trustworthiness, leading edge, corporate citizenship which included... (So what actually makes a brand influential? Being trustworthy, cutting edge, socially responsible?
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Marketing d’Influence : recherche influenceurs désespérément … avec Traackr

Marketing d’Influence : recherche influenceurs désespérément … avec Traackr | Influence & Word Of Mouth Marketing | Scoop.it

Le marketing d’influence répond aux problématiques apparues avec l’explosion du web social et la multiplication des contenus et échanges. Il consiste à identifier un nombre réduit d’individus, les influenceurs, qui vont vous aider à diffuser votre message et à influencer votre cible.
 
Ces influenceurs vont devenir les porte-paroles de la marque si vous savez les considérer à leur juste valeur. Le marketing d’influence permet de faire passer un message en employant des techniques très précises plutôt qu’en « arrosant à tout va » comme le font les méthodes plus traditionnelles.

(...)


Via Mon-Habitat Web
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Vie toxique's curator insight, April 22, 2013 9:35 AM

On attend la suite avec impatience ...

Par contre, à 1.795$/mois, l'outil n'est pas donné :(

Murielle Blanc's curator insight, April 27, 2013 5:35 AM

Marketing d'influence

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Influencer marketing is the new Eldorado: who will lead the gold rush?

In this two part post, I’ll cover the rise of influencer marketing as a promising practice for social businesses and how to win the race to seize its benefits.

This first post will detail why influence marketing will enjoy very strong increases in marketing investment from brands in the coming years as they will realize it is a key element of their digital communication strategy.

Influencer marketing is expected to be one of the fastest growing areas of social media in the coming years and a new area of focus for brands engaging in social media marketing.

Some say it is the new Eldorado. Should we be surprised?


Via Denis Failly
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Denis Failly's curator insight, May 20, 2013 12:18 PM

Invest on Inluencers is more subtle than just focus on Facebook or Twitter.

Think in term of combination

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6 Influencer Marketing Trends for 2013 | Social Marketing content from Chief Marketer

6 Influencer Marketing Trends for 2013 | Social Marketing content from Chief Marketer | Influence & Word Of Mouth Marketing | Scoop.it

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about.me | your personal homepage

about.me | your personal homepage | Influence & Word Of Mouth Marketing | Scoop.it
About.me makes it easy for people to learn about you and find your content. Create a free page in minutes with no coding required.
Thomas Nanterme's insight:

About.me permet de créer une page originale et personnalisée regroupant tout vos médias de communication

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Le levelling : nouvelle tendance des programmes de fidélisation

Le levelling : nouvelle tendance des programmes de fidélisation | Influence & Word Of Mouth Marketing | Scoop.it

Récompenser l'engagement de ses clients envers sa marque et non plus seulement sur le chiffre d'affaires généré... serait la dernière tendance des programmes de fidélisation selon une étude du cabinet Vertone.

 

Outre de fidéliser ses clients, les programmes de fidélisation tendraient à obtenir l'engagement de leurs clients et à les rendre prescripteurs...


Via Tolokonnikoff - Seratoo
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Sylvie Bédard's curator insight, June 6, 2013 9:28 AM

J'adore cette idée de "levelling" qui est tout à fait en ligne avec la Présence avec l'émergence d'un nouvel objectif des programmes de fidélisation : le développement de l'engagement des clients vis-à-vis de la marque sur leur site Internet et les réseaux sociaux. Préparez-vous à voir la "reconnaissance sociale" prendre du gallon!

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Mastro Multimedia

Mastro Multimedia | Influence & Word Of Mouth Marketing | Scoop.it
The Way of Personal Branding ~ Analyze, Launch + Maintain ~ Infographic (The Way of Personal Branding ~ Analyze, Launch + Maintain ~ Infographic http://t.co/NIaHoNitKu)...

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Mesurer le pouvoir d’influence sur le net : 5 méthodes

Mesurer le pouvoir d’influence sur le net : 5 méthodes | Influence & Word Of Mouth Marketing | Scoop.it
Dès qu’on se met à écrire  sur internet on devient influenceur. En fait, on est déjà influenceur  dès qu’on conseille à un ami, d’acheter telle ou telle marque de machine à laver.
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Influence marketing: What’s next? | Mark Schaefer

Influence marketing: What’s next? | Mark Schaefer | Influence & Word Of Mouth Marketing | Scoop.it

Traditional media is on the decline and we can now identify "influencers" with relevant content pipelines to help us. Now what do we do about it? All the old “pipelines” for our content are drying up.

 

So one viable alternative is to borrow somebody else’s pipeline.

 

Today, bloggers, podcasters, and home video producers are gaining consumer mindshare through their passionate and entertaining content. No wonder this is the new media gold rush — influencer outreach. I have a 360-degree experience with this trend as I strategize with clients, advise agencies, and become a target for outreach programs myself. And what I see is not pretty. Sure we have tons of content. We have lots of wonderful new alternatives to identify influencers.

 

Now, what do we do about it? I think the core competency that needs to develop is a mindset transformation from a “purchaser of ad space” to a “developer of relationships.” Here is a model to get you thinking about this in a new way....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 20, 2013 2:31 PM

Mark Schaefer offers up new ideas on influencers and suggests an interesting new approach. Will it be celebrity, advocates or influencers?

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How to Create Word of Mouth Magic

How to Create Word of Mouth Magic | Influence & Word Of Mouth Marketing | Scoop.it
I had an amazing experience the other day, so amazing that I just had to share it with you. I received, in the mail, a big gift-wrapped pink-box. Inside the box was a pink salad bowl, a VIP
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