Here is a list of 15 neuromarketing tactics that any website can use. Each is based on a specific bias. Most of these are simple, subtle, and very common if you know where to look. Every marketing website should be using at least a few of these tactics.
Some aspects of organizational culture are visible on the surface, like the tip of an iceberg, while others are implicit and submerged within the organization. Because these ingrained assumptions are tacit and below the surface, they are not easy to see or deal with, although they affect everything the organization does.
A good public speaker takes their audience on a journey, leaving them feeling inspired and motivated. But structuring your speech to get your ideas across and keep your audience engaged all the way through is tricky. Try these eight storytelling techniques for a presentation that wows.
Power has a sound, and feeling powerful actually changes a person’s voice.
That is one finding of a new study on speech and power from San Diego State University and Columbia Business School, recently published in the journal Psychological Science. The findings suggest that we know power when we hear it, and what’s more, we tend to alter our voices to seem more potent, says lead researcher Sei Jin Ko of San Diego State University.
Executives, political leaders and aspirants to power often employ voice coaching to sound commanding–Margaret Thatcher’s well-documented voice training is just one example. But much about voice and power is unintentional, says Ko. Depending on the situation and whether we are addressing a child, boss or friend, our voices subtly shift in pitch, loudness and tone, she adds.
No one understands as I do the inherent difficulty in changing old and persistent habits. But habits begin to change when we begin to change our perceptions.
Most of us don’t experience a cataclysmic transformation. No, for most of us change comes as an evolutionary process of almost imperceptible changes. We just keep nudging ourselves in the right direction, forming one or two better habits.
But what really makes us sit up and take notice? What really causes us to shed our old habits and take action?
In the second part of his blog series on leadership lessons, Bernie Bulkin, author of Crash Course and former senior executive of BP, talks about how corporations need to rethink their organisation in the 21st Century
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