Influence vs manipulation
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Rescooped by Jean-Philippe D'HALLUIN from Business Brainpower with the Human Touch!

The Uses (and Abuses) of Influence - Part 1

The Uses (and Abuses) of Influence - Part 1 | Influence vs manipulation |

Robert Cialdini, considered the leading social scientist in the field of influence, was initially drawn to the topic because he saw how easily people could step over an ethical line into manipulation or even abuse. His 2001 book Influence, which laid out six principles of persuasion, was eloquent about the dangers of persuasive techniques in the wrong hands. A best-selling article he wrote for HBR the same year, “Harnessing the Science of Persuasion,” looked at the positive side of persuasion: how managers could use those principles to run their organizations more effectively.


Cialdini is the Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University and the president of the consulting firm Influence at Work. In this edited interview with HBR executive editor Sarah Cliffe, he drills deeper into everyday uses of persuasion inside businesses and describes new research on the ethics of influence.

Via The Learning Factor
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Rescooped by Jean-Philippe D'HALLUIN from Business Improvement!

The 21 Principles of Persuasion

The 21 Principles of Persuasion | Influence vs manipulation |

Via Daniel Watson
John Michel's curator insight, March 29, 2013 10:30 AM
How is it that certain people are so incredibly persuasive? Can we all harness those skills?  After  studying the most influential political, social, business and religious leaders, the author offers 21 critical lessons we can all use to persuade others.  
John Michel, experienced leader, humanitarian, visioneer, and renown status quo buster, is the author of the ground breaking book, Mediocre Me: How Saying No to the Status Quo will Propel you from Ordinary to Extraordinary. Check out his blog at or drop him a note at
Denyse Drummond-Dunn's curator insight, March 30, 2013 12:26 PM

Great article that puts persuasion into context. It is about being helpful to people who could make use of what you have to sell.

Edna Campos's curator insight, April 12, 2013 9:35 PM

Geniales insights...