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Digital Strategy - Influence - Online Reputation - Stakeholders - Ecosystems - CSR - Activism - Business Diplomacy
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“Counterinsurgency is Not a Substitute for Strategy”

“Counterinsurgency is Not a Substitute for Strategy” | Digital Strategy and Influence | Scoop.it

This quote alone justifies the publication of the new FM 3-24/MCWP 3-33.5.  And the new title is worth noting as well – “Insurgencies and Countering Insurgencies.”  The title recognizes and illustrates what scholars and practitioners alike should know – insurgency is not monolithic or single scope.  There is a broad range of insurgencies 9and revolutions) and it can be said with near certainty that no two are the same.

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P.R. Firm for Putin’s Russia Now Walking a Fine Line

P.R. Firm for Putin’s Russia Now Walking a Fine Line | Digital Strategy and Influence | Scoop.it
Ketchum’s staff members who provide public relations advice to Russia must avoid being seen as defending acts contrary to American interests while still providing some luster for a lucrative client.
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La psychologie pour aider à gouverner en Allemagne

La psychologie pour aider à gouverner en Allemagne | Digital Strategy and Influence | Scoop.it

C'est le quotidien Bild qui, en début de semaine, a levé le lièvre. La rigueur budgétaire à l'honneur en Allemagne n'empêche pas la chancellerie de continuer à recruter. Et pas n'importe qui : des experts comportementalistes.

Le département politique de la chancellerie a en effet passé une petite annonce pour recruter trois spécialistes, en psychologie, en anthropologie et en économie comportementale. L'idée est de créer au sein du département politique un groupe-projet baptisé "gouverner efficacement".  "De nouvelles approches politiques seront pensées et testées dans un groupe interdisciplinaire", précise l'annonce.

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The Role of Deception in Scientific Research

The Role of Deception in Scientific Research | Digital Strategy and Influence | Scoop.it

Deception May Be a 'Necessary Tool,' but New Methods Are Prompting Scientists to Reconsider. When Geoff Pearson, a sports-management and law professor at the University of Liverpool, wanted to study the behavior of rowdy soccer fans in the U.K.—"football hooligans" as they're known—he decided that just talking to them wasn't good enough. The well-behaved fans sometimes exaggerated their role in mayhem while violent ones played down theirs, Dr. Pearson says.

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Ces formations militaires que s’arrachent les entreprises

Ces formations militaires que s’arrachent les entreprises | Digital Strategy and Influence | Scoop.it
«L’armée forge une force de tempérament qu’on n’apprend pas en école de commerce » assure Bruno Cellerier, ancien lieutenant colonel, aujourd’hui chef d’entreprise. L’armée est entraînée à faire face à des situations extrêmes où la cohésion d’un groupe comme la rapidité d’une décision peuvent faire la différence entre la vie et la mort. Les qualités qui y sont développées sont autant d’atouts dans le monde de l’entreprise, notamment en terme de management. C’est sur ce constat que les écoles de Saint Cyr Coëtquidan ont lancé en 2011, Saint Cyr formation continue (Scyfco).
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Strategic communication of corporate social responsibility (CSR): Effects of stated motives and corporate reputation on stakeholder responses

This study examined stakeholder responses toward two communication strategies of CSR motives: stating both self- and society-serving motives or only society-serving motives. How the effect of stated motives differs by corporate reputation was studied as well. The study found that acknowledging a self-serving motive reduces skeptical attribution and enhances stakeholders’ favorable intent to support, seek employment with, invest in, and purchase from the company. Possible backlash effects were detected when companies with poor reputations emphasize only society-serving motives and omit self-serving motives.

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Les ambassadeurs, nouveaux fantassins de la diplomatie économique

Les ambassadeurs, nouveaux fantassins de la diplomatie économique | Digital Strategy and Influence | Scoop.it

Une extension prévue de l’aéroport d’Addis-Abeba, en Éthiopie, avec le concours d’entreprises françaises. Des stations de distribution d’hydrogène installées au Japon par Air Liquide, autre entreprise française. Deux marchés parmi d’autres qui témoignent de l’attrait de la “marque France”. Et de l’implication des ambassadeurs dans les affaires économiques.

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La guerre d'image du trading ultrarapide

La guerre d'image du trading ultrarapide | Digital Strategy and Influence | Scoop.it

Les traders haute fréquence étoffent leurs équipes de lobbying.
Les enquêtes aux Etats-Unis incitent le secteur à occuper le terrain médiatique.
En savoir plus sur http://www.lesechos.fr/journal20140826/lec2_finance_et_marches/0203722238684-la-guerre-dimage-du-trading-ultrarapide-1035895.php?E8e7ig7gdlLOzdFy.99

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Scientists name new endangered species after the company that will decide its fate

Scientists name new endangered species after the company that will decide its fate | Digital Strategy and Influence | Scoop.it
Scientists have discovered a new snail species near a cement quarry in Malaysia, which as far as they know lives nowhere else in the world. It lives on a limestone hill called Kanthan given as a concession to an international company Lafarge. The cement producer quarries the hill for raw materials. As a result, the scientists have named the species after the company that will decide if it goes extinct.
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Predicting the topic influence trends in social media with multiple models

Predicting the topic influence trends in social media with multiple models | Digital Strategy and Influence | Scoop.it

Online social networks, such as twitter and facebook, are continuously generating the new contents and relationships. To fully understand the spread of topics, there are some essential but remaining open questions. Why are some seemingly ordinary topics attracting? Is it due to the attractiveness of the content itself, or some external factors, such as network structure, time or event location, play a larger role in the dissemination of information? Analyzing the influence and spread of upcoming contents is an interesting and useful research direction, and has brilliant perspective on web advertising and spam detection. In this paper, a novel time series model for predicting the topics social influence has been introduced. In this model, the existing user-generated contents are summarized with a set of valued sequences, and a hybrid model consisting of topical, social and geographic attributes has been adopted for predicting influence trends of newly coming contents. The empirical study conducted on large real data sets indicates that our model is interesting and meaningful, and our methods are effective and efficient in practice.

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Corporations Spy on Nonprofits With Impunity

Corporations Spy on Nonprofits With Impunity | Digital Strategy and Influence | Scoop.it

Here's a dirty little secret you won't see in the daily papers: Corporations conduct espionage against U.S. nonprofit organizations without fear of being brought to justice.

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Azerbaijani-Armenian Media Wage Virtual War

Azerbaijani-Armenian Media Wage Virtual War | Digital Strategy and Influence | Scoop.it
The recent spike in violence around Nagorny Karabakh has been accompanied by an upsurge in information warfare as hackers attack websites in both Armenia and Azerbaijan and news outlets are recruit
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Islamic State moves to other social networks after Twitter clampdown

Islamic State moves to other social networks after Twitter clampdown | Digital Strategy and Influence | Scoop.it
The open-source social network struggles to stop Isis accounts spreading propaganda after the murder of photojournalist James Foley. By Samuel Gibbs
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Les journalistes français sur Twitter vus comme un graphe

Les journalistes français sur Twitter vus comme un graphe | Digital Strategy and Influence | Scoop.it
Étude exploratoire sur la présence des journalistes français sur Twitter.
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Army needs 'information warfare' plan, declares Xi

Army needs 'information warfare' plan, declares Xi | Digital Strategy and Influence | Scoop.it
President Xi Jinping has said China will spur military innovation and called on the army to create a new strategy for information warfare as the country embarks on military reform, state media said on Saturday.
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Feds Spend $1 Million To Track ‘Misinformation’ And Hate Speech On Twitter

Feds Spend $1 Million To Track ‘Misinformation’ And Hate Speech On Twitter | Digital Strategy and Influence | Scoop.it

The federal government spent $1 million to create a database to track hate speech and “misinformation” on Twitter. The National Science Foundation is behind the creation of the online government monitoring project. The database will reportedly include searches for “suspicious memes,” “false and misleading ideas” and will place particular focus on online political activity.
Read more at http://www.inquisitr.com/1433870/feds-spend-1million-to-track-misinformation-and-hate-speech-on-twitter/#sdcIypdHf01ef5M7.99

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La lutte contre les finances de l'Etat islamique, une guerre longue

La lutte contre les finances de l'Etat islamique, une guerre longue | Digital Strategy and Influence | Scoop.it

L'Etat islamique est devenu le groupe terroriste le plus puissant au monde. Alors que la communauté internationale s'entend pour condamner ce mouvement, chacun cherche comment lui nuire. Le porte-monnaie, assurent certains responsables politiques. Reste à voir si l'on peut neutraliser les finances des jihadistes...

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Silk Road Kingpin Faces Yet More Criminal Charges

Alleged Silk Road mastermind Ross Ulbricht (aka, Dread Pirate Roberts), has been indicted on three additional charges, including narcotics trafficking, distribution of narcotics by means of the internet, and conspiracy to traffic in fraudulent identification documents.

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President of PR firm hired by City of Ferguson ‘dismayed’ by online reaction

President of PR firm hired by City of Ferguson ‘dismayed’ by online reaction | Digital Strategy and Influence | Scoop.it
Denise Bentele of Common Ground PR says a lack of diversity is ‘an industry-wide challenge that we all need to tackle.’
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What my Twitter sources told me really happened to Michael Brown

What my Twitter sources told me really happened to Michael Brown | Digital Strategy and Influence | Scoop.it
Twitter’s influence as a platform for sharing political stories is on the rise. Just compare coverage of the Michael Brown shooting to that of Trayvon Martin’s two years earlier. What's not clear is how this coverage is affecting attitudes toward US politics.
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Conseil en relations publics, l'avenir des relations presse

Conseil en relations publics, l'avenir des relations presse | Digital Strategy and Influence | Scoop.it

Les “relations publics”, ainsi qu’on les nomme désormais, se technicisent et se complexifient : elles sont devenues multicanales, avec des interlocuteurs qui se sont multipliés et des modes de consommation instantanés et interactifs, Internet oblige. D’une diffusion de l’information “top-down”, les entreprises et les prestataires spécialisés sont passés à une relation beaucoup plus resserrée, horizontale et personnalisée, avec des publics de plus en plus différenciés, tous susceptibles de construire ou détruire la légitimité d’une marque. Les communicants doivent s’adapter, en se rendant plus créatifs et plus réactifs. Mais jusqu’où ?

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Ferguson : comment les réseaux sociaux ont attiré l'attention du monde

Ferguson : comment les réseaux sociaux ont attiré l'attention du monde | Digital Strategy and Influence | Scoop.it
La mort de Michael Brown aurait pu rester une affaire locale, cantonnée aux articles de la presse du Missouri. Mais les centaines de photos et vidéos postées sur Twitter par des habitants de la petite ville Ferguson et des journalistes ont fait passé un dramatique fait divers en fait de société.
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Les sphères d'influence en Europe, question toujours brûlante

Les sphères d'influence en Europe, question toujours brûlante | Digital Strategy and Influence | Scoop.it

A l'occasion de la crise ukrainienne, l'Occident et la Russies'accusent mutuellement d'expansionnisme en Europe, un thème aux résonnances historiques profondes 75 ans après la signature du pacte germano-soviétique par lequel les deux puissances se partageaient alors une partie du continent.

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Jihad in a social media age: how can the west win an online war?

Jihad in a social media age: how can the west win an online war? | Digital Strategy and Influence | Scoop.it
James Foley's murder highlights how the use of film, tweets and blogs to further the aims of Isis is now a major security issue
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Twitter vs Facebook: la guerre de l'information | Diplomatie Digitale

Twitter vs Facebook: la guerre de l'information | Diplomatie Digitale | Digital Strategy and Influence | Scoop.it
Un nouveau chapitre est lancé dans la guerre entre Facebook et Twitter : celui de la guerre de l’information. Les réseaux sociaux, en concurrence pour le cœur des marques depuis quelques années, voient progressivement leurs routes diverger. L’un propose des informations parcellaires mais censées répondre aux attentes d’une communauté (Facebook). L’autre se targue d’une certaine forme d’exhaustivité, mais peut être difficile à utiliser et rend parfois le partage très complexe (Twitter). Demeure une question : quels réseaux et quelle stratégie pour quelles entreprises ?
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