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Social influencers: Digital marketing's most overlooked and misused resource [infographic]

Social influencers: Digital marketing's most overlooked and misused resource [infographic] | Influence Networks - Future Influence Marketing | Scoop.it
Digital marketing budgets are rising, yet many companies aren't taking advantage of the edge social influencers have on the market. Who or what is a social influencer and what can you do to connect...
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PeerIndex's Azeem Azhar on how brands can harness the power of influence - Marketing

PeerIndex's Azeem Azhar on how brands can harness the power of influence - Marketing | Influence Networks - Future Influence Marketing | Scoop.it
PeerIndex's Azeem Azhar on how brands can harness the power of influence
Marketing
At a time when every consumer has the opportunity to become their own media channel, the concept of social influence has shot to the top of the marketing agenda.
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5 Ways to Find a True Influencer - Chief Marketer

5 Ways to Find a True Influencer - Chief Marketer | Influence Networks - Future Influence Marketing | Scoop.it
5 Ways to Find a True Influencer Chief Marketer And yes, it is going to be a long-road to generate value from an influencer marketing program in social media and this road is paved with a financial investment, resources, agency engagement, and a...
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The 7 pillars of your Empire Avenue success

The 7 pillars of your Empire Avenue success | Influence Networks - Future Influence Marketing | Scoop.it
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!A lot of people ask me how to do Empire Avenue.
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#KOT: How Kenyans On Twitter Used Social Media To Influence The Election Narrative

#KOT: How Kenyans On Twitter Used Social Media To Influence The Election Narrative | Influence Networks - Future Influence Marketing | Scoop.it
                        KENYANS ON TWITTER By Queen Munguti Some things cannot be denied like; diamonds are a girl’s best friend, Arsenal is the best football club in the world (yes it is) and that...
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6 Statistics That Influence Your Mix of Media, Marketing and Mingling - Small Business Trends

6 Statistics That Influence Your Mix of Media, Marketing and Mingling - Small Business Trends | Influence Networks - Future Influence Marketing | Scoop.it
6 Statistics That Influence Your Mix of Media, Marketing and Mingling Small Business Trends Given that we live, work and play in two worlds, in-person and online, finding your best mix of media, marketing and mingling can influence meeting the...
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Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

Make Content Marketing Work: 3 Tips to Activate Your Top Influencers | Influence Networks - Future Influence Marketing | Scoop.it
Creating content you think is useful and relevant isn’t enough to make your content marketing program work. You need the energy and influence of the 1 percent of your audience capable of driving discovery of your content through the social filters.
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Social Media: Why the Year 2013 Will Belong to Influence Marketing

Social Media: Why the Year 2013 Will Belong to Influence Marketing | Influence Networks - Future Influence Marketing | Scoop.it
Social Media Influence Marketing: In 2012, several important changes were observed in the budding industry of social media.
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Debating the Social Resume: Does Klout Really Matter? - Business 2 Community

Debating the Social Resume: Does Klout Really Matter? - Business 2 Community | Influence Networks - Future Influence Marketing | Scoop.it
Debating the Social Resume: Does Klout Really Matter?
Business 2 Community
You're no doubt familiar with Klout, the San Francisco-based company that scores social media influence.
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Klout Score

Klout Score | Influence Networks - Future Influence Marketing | Scoop.it
Klout is the Standard for Influence. Join Klout to discover your influence and compare with others you may know.
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Are You using Klout Scores As Qualifiers For Job Candidates?

Are You using Klout Scores As Qualifiers For Job Candidates? | Influence Networks - Future Influence Marketing | Scoop.it
Have you heard of the practice of not only considering an applicants' Klout score, but actually using the measurement as a first-round qualifier? Are you doing this now? Would you consider it? Maybe for certain positions only?
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Empire Avenue Goes Beyond Social Influence Measurement into the Realm of Influence Building | Soshable | Social Media Blog

Empire Avenue Goes Beyond Social Influence Measurement into the Realm of Influence Building | Soshable | Social Media Blog | Influence Networks - Future Influence Marketing | Scoop.it
Empire Avenue Goes Beyond Social Influence Measurement into the Realm of Influence Building http://t.co/3ybmoyIv via @0boy
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Klout as Social Media Resume - San Diego Marketing

Klout as Social Media Resume - San Diego Marketing | Influence Networks - Future Influence Marketing | Scoop.it
Following its radical service re-design in the middle of 2012 with the aim of providing a social media resume experience to its users, Klout has become a refurbished tool for social media marketing. This overhaul was intended ...
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Marketing Matters: The Importance of Influencers - Mashable

Marketing Matters: The Importance of Influencers - Mashable | Influence Networks - Future Influence Marketing | Scoop.it
Marketing Matters: The Importance of Influencers Mashable His San Francisco-based startup, which since its quiet 2009 launch at SXSW has measured engagement and activity on social networks to determine people's online influence, rewards users...
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Tim Berners-Lee: You Can't Quantify Potential Influence | Geoff ...

Tim Berners-Lee: You Can't Quantify Potential Influence | Geoff ... | Influence Networks - Future Influence Marketing | Scoop.it
I took the opportunity to ask Sir Berners-Lee what he thought of social influence metrics like Klout, Kred and PeerIndex. His response was remarkable, but before I share it with you let me frame the scene.
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Will Influence Marketing Build or Break Brand Trust? | Branding ...

Will Influence Marketing Build or Break Brand Trust? | Branding ... | Influence Networks - Future Influence Marketing | Scoop.it
An interview with author Danny Brown about the rise, and future, of influence marketing.
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Four Unexpected Ways to be More Influential

Four Unexpected Ways to be More Influential | Influence Networks - Future Influence Marketing | Scoop.it
According to Gerald Zaltman and a slew of neuroscientists, 95% of human thought, emotion and learning happens without our conscious awareness.
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Empire Avenue is the Most Important Social Media “Game” that You ...

Empire Avenue is the Most Important Social Media “Game” that You ... | Influence Networks - Future Influence Marketing | Scoop.it
I always get a little blown away any time I meet a social media “guru” or “specialist” who isn't using Empire Avenue. Granted, I wasn't impressed the first time I gave it a shot in 2011, but since rejoining the site in May of 2012 ...
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Rewind.me is 'Klout for the real world - USA TODAY (blog)

Rewind.me is 'Klout for the real world - USA TODAY (blog) | Influence Networks - Future Influence Marketing | Scoop.it
Rewind.me is 'Klout for the real world
USA TODAY (blog)
Consumers are awarded a Klout-like R:Factor score that reflects their habits in more than 300 categories, ranging from restaurants and bars to hotels and gyms.
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What Is a Klout Score and Why it Is Important

What Is a Klout Score and Why it Is Important | Influence Networks - Future Influence Marketing | Scoop.it
The Klout score is a metric of your total influence online. The higher your Klout score, the larger and more robust your sphere of influence. The variables that go into calculating a Klout score are interesting and important for business.
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It's About Influence, Not About Influencers. - Business 2 Community

It's About Influence, Not About Influencers. - Business 2 Community | Influence Networks - Future Influence Marketing | Scoop.it
It's About Influence, Not About Influencers.
Business 2 Community
There are a lot of articles and blog posts about influencers marketing. Everybody knows the tools and ways to find the influencers in a country or about a specific topic.
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Influence to become a key factor for content marketing - Red Rocket ...

Influence to become a key factor for content marketing - Red Rocket ... | Influence Networks - Future Influence Marketing | Scoop.it
Influence could play a central role in content marketing during 2013, one expert has claimed.Writing for econsultancy.com, the site's content marketing.
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Brand You: The power of social capital influences your brand's clout - Economic Times

Brand You: The power of social capital influences your brand's clout - Economic Times | Influence Networks - Future Influence Marketing | Scoop.it
Brand You: The power of social capital influences your brand's clout
Economic Times
Offer your expert insights via online platforms like LinkedIn Groups, Yahoo Answers, Quora, guest blogging etc.
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My Life in Klout Scores

My Life in Klout Scores | Influence Networks - Future Influence Marketing | Scoop.it
I am one of those delightful hypocrites who talks condescendingly about the notion of the Klout score and how it arbitrarily assigns value to people not based on the content of their thoughts, but on...
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Monitoring Your Social Reputation With Kred

Monitoring Your Social Reputation With Kred | Influence Networks - Future Influence Marketing | Scoop.it
RT @basilpuglisi: Monitoring Your Social Reputation with Kred via @digitalethos http://t.co/qv9SvAaB #influence
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