GoGo Social - Influence Marketing (the AND not OR alterantive)
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Thanks, But No Thanks: The Vicious Cycle of Social Media Reciprocation

Thanks, But No Thanks: The Vicious Cycle of Social Media Reciprocation | GoGo Social - Influence Marketing (the AND not OR alterantive) | Scoop.it
Are your social media feeds starting to sound like a broken record to you? You're not alone. Part of the problem with social media is the constant need people feel to reciprocate and thank others for every exchange.
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Making the Most of Key Influencers in Social Media - Tim Peter Thinks

Making the Most of Key Influencers in Social Media - Tim Peter Thinks | GoGo Social - Influence Marketing (the AND not OR alterantive) | Scoop.it
Do you know what a Key Influencer is? Do you want to? Of course you do.
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How Can You Identify Influencers with Social Media? - Business 2 Community

How Can You Identify Influencers with Social Media? - Business 2 Community | GoGo Social - Influence Marketing (the AND not OR alterantive) | Scoop.it
RT @PerfectJulia: How Can You Identify Influencers with #SocialMedia? - http://t.co/gbyp5N8CEi

Via Dr. Susan Bainbridge
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Rim Riahi's curator insight, August 5, 2013 1:54 AM

Influencers have always been a coveted entity in marketing and advertising. For the obvious reason that they influence people. But all of us cannot afford the Kardashians to tweet for us. Thankfully, social media has spawned new influencers, who will engage you and happily promote your tweets every now and then, once they know you well enough and trust you

Randy Hilarski's comment, August 21, 2013 11:55 AM
The Mediapreneurs of today will be a big chunk of the celebrities and influencers of tomorrow.
Randy Hilarski's curator insight, August 21, 2013 11:56 AM

The Mediapreneurs of today will be a big chunk of the celebrities and influencers of tomorrow.

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Meet the World's Greatest Social Media Marketer

Meet the World's Greatest Social Media Marketer | GoGo Social - Influence Marketing (the AND not OR alterantive) | Scoop.it
Social Media - You can master many tasks as a social media marketer, yet remain amazingly mediocre. That's because the world's best social media marketers possess more meaningful skills, including these 10 traits.
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3 Steps to Getting Started with Influencer Marketing

3 Steps to Getting Started with Influencer Marketing | GoGo Social - Influence Marketing (the AND not OR alterantive) | Scoop.it
If a friend tells you to buy product A rather than product B, odds are you’ll buy product A. When this conversation happens on a social media feed, you’re still likely to heed your friend’s advice.
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Humility – or how important do you take yourself? | Wisdom for Future Leaders

Humility – or how important do you take yourself? | Wisdom for Future Leaders | GoGo Social - Influence Marketing (the AND not OR alterantive) | Scoop.it
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Ivon Prefontaine's curator insight, July 8, 2013 5:25 PM

Humility and humus share a common root.

John Michel's curator insight, July 8, 2013 11:34 PM

Dropping our self-importance and replacing it through humility leads to inner silence. We are able to see the world with clear eyes. And we see ourselves more clearly as we are. We no longer compare to others and we see others as equal. Humble people don’t see the own success as most important. They help others to become successful, too.

 

Garth Sanginiti's curator insight, July 9, 2013 8:30 PM

HUMILITY IS THE PATH TO FREEDOM!

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Anatomy of a Viral Post

Anatomy of a Viral Post | GoGo Social - Influence Marketing (the AND not OR alterantive) | Scoop.it
When your daily website traffic increases by a factor of 16 due to a single blog post, it's worth looking into what happened. This is the breakdown of a Google+ that went viral.
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Gordon Gower, @gordongower | twtrland

Gordon Gower, @gordongower | twtrland | GoGo Social - Influence Marketing (the AND not OR alterantive) | Scoop.it
View Gordon Gower's social profile - best moments, close network, influence, audience analysis and more. Twitter and Instagram summary for @gordongower (Q. West East & Beyond) , Veteran social media & digital business start'er up'er...
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The Identifiable Victim Effect and How It Affects Your Marketing

The Identifiable Victim Effect and How It Affects Your Marketing | GoGo Social - Influence Marketing (the AND not OR alterantive) | Scoop.it
To use the identifiable victim effect in marketing, we first need to understand the psychological underpinnings of this quirk. Let's explore, shall we?
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How To Leverage the Science of Relationships to Gain True Influence

How To Leverage the Science of Relationships to Gain True Influence | GoGo Social - Influence Marketing (the AND not OR alterantive) | Scoop.it
If you define influence by the size of your Klout score, you can stop reading this right now. If you believe influence is driven by the creation of a re

Via janlgordon
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Caroline Price's comment, July 16, 2013 5:59 AM
yes...some people are worthy of respect; others less so...
Therese Matthys's comment, July 16, 2013 12:34 PM
Caroline - so true!
Philippe Trebaul's comment, September 9, 2013 11:48 AM
You're all totally true. I really agree with you. I would add that "followers" are (normally, except for fake profiles...) persons. And persons MUST be respected. I agree too with you, Sigrid, concerning the fact that influence could be better mesured by interactions. Thx a lot for your reactions. It's very kind from you! Have a great week. Best regards :) Philippe
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Tips on Influencer Programs courtesy of IBM Smarter Commerce

Tips on Influencer Programs courtesy of IBM Smarter Commerce | GoGo Social - Influence Marketing (the AND not OR alterantive) | Scoop.it
RENEGADE THINKING from the CEO of Renegade, the social media & marketing agency that helps clients make more out of less by transforming communications into "Marketing as Service."
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SocialTwist Launches “Influencer Quotient” to Assess the Impact of ...

SocialTwist Launches “Influencer Quotient” to Assess the Impact of ... | GoGo Social - Influence Marketing (the AND not OR alterantive) | Scoop.it
Influencer Quotient Helps Brands Identify Influence Segments and Drive Targeted Strategies. Mountain View, CA – SocialTwist (www.SocialTwist.com), a premier social referral marketing platform transforming the way brands ...
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5 social media tools tips for businesses

5 social media tools tips for businesses | GoGo Social - Influence Marketing (the AND not OR alterantive) | Scoop.it
Here are 5 actionable social media tool and technology tips for businesses that you can implement. All tips are simple, practical but useful!
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How to Influence The Influencers - Heidi Cohen

How to Influence The Influencers - Heidi Cohen | GoGo Social - Influence Marketing (the AND not OR alterantive) | Scoop.it
How do you build influencer relations in today’s content marketing, social media, mobile world? Here are 10 attributes to influencer relations on track.
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The Influence Landscape: The Evolving Power of Shapers & Influencers

The Influence Landscape: The Evolving Power of Shapers & Influencers | GoGo Social - Influence Marketing (the AND not OR alterantive) | Scoop.it
What will be the impact on your business of changing global trends such as: shifting macro economics, social and geopolitical trends, globalization, the increasing influence of the BRIC nations, climate change, food/water and other resource...

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Global Trends Team's comment, October 3, 2013 4:27 AM
Thanks to all for sharing. Just came across this article on influence which may also be of interest: http://blogs.imediaconnection.com/blog/2013/10/01/is-influence-dead/
Sebastien Caron's curator insight, October 19, 2013 3:10 PM

The Social Business transformation have brought to the enterprise, properties of political systems. Therefore, mapping and monitoring your network of influencers should become part of your operations. 

Matthew Quetton's curator insight, October 21, 2013 12:25 PM

Insightful article of how you can map and manage the influence within your business ecosystem.

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Confessions Of A Media Manipulator

Confessions Of A Media Manipulator | GoGo Social - Influence Marketing (the AND not OR alterantive) | Scoop.it
Episode #369 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. There are certain people and brands who know how to manipulate the media. Not in a nefarious or...
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What 10 And 1 Memes Can Teach You About Personal Branding

What 10 And 1 Memes Can Teach You About Personal Branding | GoGo Social - Influence Marketing (the AND not OR alterantive) | Scoop.it
As banal memes may be, there are still things you can learn from them. I'll show you how to incorporate meme lessons into your personal branding activities.
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The Mistake Smart People Make: Being In Motion vs. Taking Action - - The Buffer Blog

The Mistake Smart People Make: Being In Motion vs. Taking Action - - The Buffer Blog | GoGo Social - Influence Marketing (the AND not OR alterantive) | Scoop.it
There is a trap even the smartest people fall into: It's confusing motion vs action and thinking they are the same. Stop moving around and take action:
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What are Your Social Conversations Like?

What are Your Social Conversations Like? | GoGo Social - Influence Marketing (the AND not OR alterantive) | Scoop.it
What do your conversations look like on Your Social Media platforms? Communication is key to building a quality tribe and fan base.
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Klout's New Product Invites Businesses To Get Serious About Social Influence

Klout's New Product Invites Businesses To Get Serious About Social Influence | GoGo Social - Influence Marketing (the AND not OR alterantive) | Scoop.it
Klout is hoping businesses will start to take social influence — and Klout itself — more seriously with today’s announcement of an analytics dashboard called Klout for Business.
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Find the True Twitter Influencers in Any Niche or Location with Twtrland

Find the True Twitter Influencers in Any Niche or Location with Twtrland | GoGo Social - Influence Marketing (the AND not OR alterantive) | Scoop.it
A simple way to browse the social web

Via Robin Good
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Jeff Domansky's curator insight, July 1, 2013 2:17 PM

Anyone looking to develop an influencer marketing strategy will find Twtrland very helpful and very inexpensive. Robin good provides his assessment.

Elia Morling's comment, July 1, 2013 5:20 PM
Thanks Robin, this is actually one of the better tools I have tested in this nische
Robin Good's comment, July 1, 2013 5:24 PM
Good Elia, I am glad you find it useful.
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Update Your Way To Successful Psychological Social Marketing Strategy

Update Your Way To Successful Psychological Social Marketing Strategy | GoGo Social - Influence Marketing (the AND not OR alterantive) | Scoop.it
How to use psychology in your social media marketing updates to drive traffic, build engagements, and increase following!
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How Does Influence Work?

How Does Influence Work? | GoGo Social - Influence Marketing (the AND not OR alterantive) | Scoop.it
How much control do you really think that you have over your decisions? In fact, it's actually pretty scary once you start listening to Adam Alter. Alter is an assistant professor of marketing and psychology at NYU's Stern School of...
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80% of Obama’s Online Campaign Capabilities for Less Than $20 a Month | Social Media Today

80% of Obama’s Online Campaign Capabilities for Less Than $20 a Month | Social Media Today | GoGo Social - Influence Marketing (the AND not OR alterantive) | Scoop.it
But while we all marvel at the power of Obama’s online campaign, the truth is that most of the tools his campaign used are available to ordinary citizens and advocacy groups for less than $20 a month.
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How Employees Find Their Voice Through Social Media

How Employees Find Their Voice Through Social Media | GoGo Social - Influence Marketing (the AND not OR alterantive) | Scoop.it
Employee Social Media: Does every employee in your organisation have a voice? How do you react and respond to the thoughts of your workforce?
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