Listen in to Guy Kawasaki, best-selling author and chief evangelist at Canva, as he teams up with the "best social media person" he's ever met, Peg Fitzpatrick, to offer The Art of Social Media: Power Tips for Power Users, the one essential guide you need to get the most bang for your time, effort, and money.
Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social media platforms
Are you using video to promote your brand?Do you want to create videos without having costly equipment?If you have a smartphone, you already have all of the tools you need to create fun and engaging social videos.In this article you’ll find out how to shoot and edit videos to share on
Are you wondering what consumers expect from brands when it comes to social media?A series of new reports answers this very question.Consumers have strong expectations for how brands use social channels.In this article, you'll discover findings from studies to help you determine wha
According to recent research conducted by Domo, 30% of Fortune 500 CEOs have a presence on at least one social channel. And on paper, especially considering the Social Age is only six years old, 3 in 10 may not seem too bad a ratio. But even these so-called “social CEOs” aren’t that social.
Gamification has become a popular management buzz word, but is it really so advanced to become a tool? Not if you look under the hood. Smart managers have been using incentives for years. The difference with gamification is that it adds layers, such as competition and consequences for failing to play the "game" well enough.
How can incentive managers looking to better recognize exceptional work use game mechanics to their advantage? Consider these 10 tips:
Have you heard about the Pinterest smart feed and how it impacts your exposure? Are you wondering what it means for your pins? With its new smart feed, Pinterest enhanced key features, which means you need to do things differently to make your pins stand out. In this article I’ll explain the Pinterest smart feed…
Facebook will be making its Digital Content NewFronts debut in May 2015, mutiple sources close to the situation have told Adweek. Not much is known about what CEO Mark Zuckerberg's team will be presenting, but the chance that the social network may be moving into the sphere of original programming seems likely.
Everyone likes to be liked, but when posting to Facebook, marketers should look for even more than that. Like clicks from a fan on Facebook are good validation, but getting your fans to share content with their own audience can give your brand exposure it wouldn’t have gotten otherwise, and written comments from your fans…
It's primetime for video in social media, and 2015 will see a rapid increase in video advertising on Facebook and other social platforms. Social properties provide a different viewing experience than YouTube or a TV network's streaming player. A key differentiating element is the ease with which users can share and comment, according to a new eMarketer report.
Don’t tell Instagram video this but *looks around to check Instagram isn’t within hearing distance* I like Vine more.
Vine encourages a level of innovation, humour, imagination and low-budget ‘can-do’ spirit that sees brands step out of their comfort zone and become much more human. Meanwhile brands on Instagram can still hide behind its many filters, tools and longer running time to remain as impersonal as a TV ad.
It was a difficult job compiling a best Vines of the year list from the monthly round-ups just because there were so many excellent ones, that’s why it’s twice the size of the best Instagram videos of the year.
You may disagree on the individual choices I’ve made, but the point is that each is from a brand you should definitely be following if you want inspiration for your own social video efforts.
So sit back, relax and enjoy 180 seconds of brilliance.
You’re taking the dive into a new social network, or you’re itching to grow your existing profile. You’ve got a social media strategy in place and a plan in mind. You’re raring to go. What would be one of the most encouraging signs when you’re first starting off? I imagine it’d be gaining followers. So how do new social media accounts do it? How do you gain your first 1,000 followers on social media or grow an account from dozens to hundreds? Follower count is
Expanding its ecommerce efforts, Twitter is inviting advertisers to create credit-card-connected promotions, and share them with users directly in their timelines. With their credit cards, users can redeem the new "Twitter Offers" in stores without the need for a coupon or numerical code.