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7 digital marketing trends to embrace NOW

7 digital marketing trends to embrace NOW | Social Influence Marketing | Scoop.it
Here are seven trends you need to embrace to stay relevant in the digital age
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Social Influence Marketing
Building your social presence means using the right tools for the right job
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The Art of Social Media: Power Tips for Power Users

Listen in to Guy Kawasaki, best-selling author and chief evangelist at Canva, as he teams up with the "best social media person" he's ever met, Peg Fitzpatrick, to offer The Art of Social Media: Power Tips for Power Users, the one essential guide you need to get the most bang for your time, effort, and money.

Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social media platforms

Via Brian Yanish - MarketingHits.com
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John Norman's curator insight, Today, 6:59 PM

I took the time to read and document the points and tips in this article. There is some very useful informations

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How to Create Social Videos With Your Smartphone

How to Create Social Videos With Your Smartphone | Social Influence Marketing | Scoop.it
Are you using video to promote your brand?Do you want to create videos without having costly equipment?If you have a smartphone, you already have all of the tools you need to create fun and engaging social videos.In this article you’ll find out how to shoot and edit videos to share on
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30+ Social Media Predictions for 2015 — Medium

30+ Social Media Predictions for 2015 — Medium | Social Influence Marketing | Scoop.it
Curious what’s in store for social media in 2015? I asked 30+ social media influencers on what they view as forthcoming in the year ahead…
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New Social Media Research Shows What People Expect From Brands

New Social Media Research Shows What People Expect From Brands | Social Influence Marketing | Scoop.it
Are you wondering what consumers expect from brands when it comes to social media?A series of new reports answers this very question.Consumers have strong expectations for how brands use social channels.In this article, you'll discover findings from studies to help you determine wha
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Top Social Communities to Track Customer Opinions and Reviews - LocalVox

Top Social Communities to Track Customer Opinions and Reviews - LocalVox | Social Influence Marketing | Scoop.it
88% of people trust online reviews as much as recommendations from friends, but how can you take advantage of social communities to track customer opinion?
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10 Brands Using Twitter for Customer Service

10 Brands Using Twitter for Customer Service | Social Influence Marketing | Scoop.it
In addition to social media marketing, Twitter offers companies an easy way to expand their customer service efforts. Twitter provides shoppers with a simple and ...
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The 7 Attributes of CEOs Who Get Social Media

The 7 Attributes of CEOs Who Get Social Media | Social Influence Marketing | Scoop.it
According to recent research conducted by Domo, 30% of Fortune 500 CEOs have a presence on at least one social channel. And on paper, especially considering the Social Age is only six years old, 3 in 10 may not seem too bad a ratio. But even these so-called “social CEOs” aren’t that social.
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10 Habits That Make Everyone Hate You On Social Media

10 Habits That Make Everyone Hate You On Social Media | Social Influence Marketing | Scoop.it
Your Vaguebooking and constant retweeting may be annoying everyone. Here's what you're doing that might make people click "unfollow."
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Top 10 Rules for Gamifying Social Recognition: Incentive Magazine

Top 10 Rules for Gamifying Social Recognition: Incentive Magazine | Social Influence Marketing | Scoop.it
Gamification has become a popular management buzz word, but is it really so advanced to become a tool? Not if you look under the hood. Smart managers have been using incentives for years. The difference with gamification is that it adds layers, such as competition and consequences for failing to play the "game" well enough.

How can incentive managers looking to better recognize exceptional work use game mechanics to their advantage? Consider these 10 tips:
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How to Optimize Your Pins for the Pinterest Smart Feed

How to Optimize Your Pins for the Pinterest Smart Feed | Social Influence Marketing | Scoop.it
Have you heard about the Pinterest smart feed and how it impacts your exposure? Are you wondering what it means for your pins? With its new smart feed, Pinterest enhanced key features, which means you need to do things differently to make your pins stand out. In this article I’ll explain the Pinterest smart feed…
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Facebook Is Going to Present at the 2015 NewFronts

Facebook Is Going to Present at the 2015 NewFronts | Social Influence Marketing | Scoop.it
Facebook will be making its Digital Content NewFronts debut in May 2015, mutiple sources close to the situation have told Adweek. Not much is known about what CEO Mark Zuckerberg's team will be presenting, but the chance that the social network may be moving into the sphere of original programming seems likely.
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How To Turn Negative Feedback Into A Positive For Your Business

How To Turn Negative Feedback Into A Positive For Your Business | Social Influence Marketing | Scoop.it
Getting negative comments on social media can feel like an attack on your small business. After all, you’ve put countless hours and endless energy into your business, so when someone criticizes you…
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Why organic reach on Facebook is not dead yet

Why organic reach on Facebook is not dead yet | Social Influence Marketing | Scoop.it
Despite decreasing significantly over the past two years, organic reach still plays a major role in how brands behave on Facebook.
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Which Types of Facebook Content Get More Shares and Comments?

Which Types of Facebook Content Get More Shares and Comments? | Social Influence Marketing | Scoop.it
Everyone likes to be liked, but when posting to Facebook, marketers should look for even more than that. Like clicks from a fan on Facebook are good validation, but getting your fans to share content with their own audience can give your brand exposure it wouldn’t have gotten otherwise, and written comments from your fans…
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Social Becomes Major for Video

Social Becomes Major for Video | Social Influence Marketing | Scoop.it
It's primetime for video in social media, and 2015 will see a rapid increase in video advertising on Facebook and other social platforms. Social properties provide a different viewing experience than YouTube or a TV network's streaming player. A key differentiating element is the ease with which users can share and comment, according to a new eMarketer report.
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How Facebook and Candy Crush Got You Hooked

How Facebook and Candy Crush Got You Hooked | Social Influence Marketing | Scoop.it
Facebook. Twitter. Instagram. World of Warcraft. Angry Birds. The most successful tech products have one thing in common: They’re addictive. And users don’t get hooked by accident.
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Top 10 Social Media Highlights of 2014 (Charts) - Heidi Cohen

Top 10 Social Media Highlights of 2014 (Charts) - Heidi Cohen | Social Influence Marketing | Scoop.it
To improve your business's social media strategy, examine the social media highlights of 2014 (includes charts and 24 actionable tactics.)
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30 of the best Vines of 2014

Don’t tell Instagram video this but *looks around to check Instagram isn’t within hearing distance* I like Vine more.

Vine encourages a level of innovation, humour, imagination and low-budget ‘can-do’ spirit that sees brands step out of their comfort zone and become much more human. Meanwhile brands on Instagram can still hide behind its many filters, tools and longer running time to remain as impersonal as a TV ad.

 

It was a difficult job compiling a best Vines of the year list from the monthly round-ups just because there were so many excellent ones, that’s why it’s twice the size of the best Instagram videos of the year. 

You may disagree on the individual choices I’ve made, but the point is that each is from a brand you should definitely be following if you want inspiration for your own social video efforts.

So sit back, relax and enjoy 180 seconds of brilliance.

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How to Get Your First 1,000 Followers on Every Major Social Network

How to Get Your First 1,000 Followers on Every Major Social Network | Social Influence Marketing | Scoop.it
You’re taking the dive into a new social network, or you’re itching to grow your existing profile. You’ve got a social media strategy in place and a plan in mind. You’re raring to go.
What would be one of the most encouraging signs when you’re first starting off? I imagine it’d be gaining followers.
So how do new social media accounts do it? How do you gain your first 1,000 followers on social media or grow an account from dozens to hundreds?
Follower count is
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Social Media Wish List: A Community Manager's 10 Pet Peeves

Social Media Wish List: A Community Manager's 10 Pet Peeves | Social Influence Marketing | Scoop.it
The top things a community manager would change about Facebook, LinkedIn, Pinterest, Google+, Twitter, TweetDeck, Instagram and Klout. Can you relate?
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Facebook’s Crackdown on ‘Overly Promotional’ Page Posts

Facebook’s Crackdown on ‘Overly Promotional’ Page Posts | Social Influence Marketing | Scoop.it
Facebook is cracking down on posts that are "overly promotional." Here's what that means for your business:
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Pinterest Holiday Marketing: The Ultimate Guide

Pinterest Holiday Marketing: The Ultimate Guide | Social Influence Marketing | Scoop.it
Learn what you should be doing to improve your Pinterest strategy this holiday season.

Via Kelly Lieberman
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10 Surprising and Important Social Media Stats You Need To Know

10 Surprising and Important Social Media Stats You Need To Know | Social Influence Marketing | Scoop.it
See what the data says about best practices for Facebook, Twitter, and more with these surprising social media stats and action steps you can implement now.
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Twitter Invites Advertisers To Create Offers

Twitter Invites Advertisers To Create Offers | Social Influence Marketing | Scoop.it
Expanding its ecommerce efforts, Twitter is inviting advertisers to create credit-card-connected promotions, and share them with users directly in their timelines. With their credit cards, users can
redeem the new "Twitter Offers" in stores without the need for a coupon or numerical code.
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