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Social Influence Marketing
Building your social presence means using the right tools for the right job
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Top Social Communities to Track Customer Opinions and Reviews - LocalVox

Top Social Communities to Track Customer Opinions and Reviews - LocalVox | Social Influence Marketing | Scoop.it
88% of people trust online reviews as much as recommendations from friends, but how can you take advantage of social communities to track customer opinion?
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10 Brands Using Twitter for Customer Service

10 Brands Using Twitter for Customer Service | Social Influence Marketing | Scoop.it
In addition to social media marketing, Twitter offers companies an easy way to expand their customer service efforts. Twitter provides shoppers with a simple and ...
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The 7 Attributes of CEOs Who Get Social Media

The 7 Attributes of CEOs Who Get Social Media | Social Influence Marketing | Scoop.it
According to recent research conducted by Domo, 30% of Fortune 500 CEOs have a presence on at least one social channel. And on paper, especially considering the Social Age is only six years old, 3 in 10 may not seem too bad a ratio. But even these so-called “social CEOs” aren’t that social.
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10 Habits That Make Everyone Hate You On Social Media

10 Habits That Make Everyone Hate You On Social Media | Social Influence Marketing | Scoop.it
Your Vaguebooking and constant retweeting may be annoying everyone. Here's what you're doing that might make people click "unfollow."
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Top 10 Rules for Gamifying Social Recognition: Incentive Magazine

Top 10 Rules for Gamifying Social Recognition: Incentive Magazine | Social Influence Marketing | Scoop.it
Gamification has become a popular management buzz word, but is it really so advanced to become a tool? Not if you look under the hood. Smart managers have been using incentives for years. The difference with gamification is that it adds layers, such as competition and consequences for failing to play the "game" well enough.

How can incentive managers looking to better recognize exceptional work use game mechanics to their advantage? Consider these 10 tips:
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How to Optimize Your Pins for the Pinterest Smart Feed

How to Optimize Your Pins for the Pinterest Smart Feed | Social Influence Marketing | Scoop.it
Have you heard about the Pinterest smart feed and how it impacts your exposure? Are you wondering what it means for your pins? With its new smart feed, Pinterest enhanced key features, which means you need to do things differently to make your pins stand out. In this article I’ll explain the Pinterest smart feed…
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Facebook Is Going to Present at the 2015 NewFronts

Facebook Is Going to Present at the 2015 NewFronts | Social Influence Marketing | Scoop.it
Facebook will be making its Digital Content NewFronts debut in May 2015, mutiple sources close to the situation have told Adweek. Not much is known about what CEO Mark Zuckerberg's team will be presenting, but the chance that the social network may be moving into the sphere of original programming seems likely.
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How To Turn Negative Feedback Into A Positive For Your Business

How To Turn Negative Feedback Into A Positive For Your Business | Social Influence Marketing | Scoop.it
Getting negative comments on social media can feel like an attack on your small business. After all, you’ve put countless hours and endless energy into your business, so when someone criticizes you…
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Why organic reach on Facebook is not dead yet

Why organic reach on Facebook is not dead yet | Social Influence Marketing | Scoop.it
Despite decreasing significantly over the past two years, organic reach still plays a major role in how brands behave on Facebook.
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Facebook Gives People a New Way to 'Turn Down' Annoying Brands

Facebook Gives People a New Way to 'Turn Down' Annoying Brands | Social Influence Marketing | Scoop.it
Facebook is giving people a way to dial down the number of posts they see from a given friend or brand without completely hiding them.
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Facebook Puts Ban on "Like-Gating"

Facebook Puts Ban on "Like-Gating" | Social Influence Marketing | Scoop.it
With brands no longer able to instruct users to like pages as a way to unlock content or enter contests, industry experts say they will have to engage consumers in more authentic ways.
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Why you should be marketing on Yo right now

Why you should be marketing on Yo right now | Social Influence Marketing | Scoop.it
Widely known as the most useless app of 2014, Yo has emerged from it’s shell and you should be marketing on it already.
Most people still think Yo is about sending a simple Yo to your friends and at it’s core,...
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Facebook, phones now part of election decisions

Facebook, phones now part of election decisions | Social Influence Marketing | Scoop.it
When you go to the polls for midterm elections on Tuesday, there will be a chance that your Facebook feed, and your phone, helped you decide how to vote.
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30 of the best Vines of 2014

Don’t tell Instagram video this but *looks around to check Instagram isn’t within hearing distance* I like Vine more.

Vine encourages a level of innovation, humour, imagination and low-budget ‘can-do’ spirit that sees brands step out of their comfort zone and become much more human. Meanwhile brands on Instagram can still hide behind its many filters, tools and longer running time to remain as impersonal as a TV ad.

 

It was a difficult job compiling a best Vines of the year list from the monthly round-ups just because there were so many excellent ones, that’s why it’s twice the size of the best Instagram videos of the year. 

You may disagree on the individual choices I’ve made, but the point is that each is from a brand you should definitely be following if you want inspiration for your own social video efforts.

So sit back, relax and enjoy 180 seconds of brilliance.

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How to Get Your First 1,000 Followers on Every Major Social Network

How to Get Your First 1,000 Followers on Every Major Social Network | Social Influence Marketing | Scoop.it
You’re taking the dive into a new social network, or you’re itching to grow your existing profile. You’ve got a social media strategy in place and a plan in mind. You’re raring to go.
What would be one of the most encouraging signs when you’re first starting off? I imagine it’d be gaining followers.
So how do new social media accounts do it? How do you gain your first 1,000 followers on social media or grow an account from dozens to hundreds?
Follower count is
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Social Media Wish List: A Community Manager's 10 Pet Peeves

Social Media Wish List: A Community Manager's 10 Pet Peeves | Social Influence Marketing | Scoop.it
The top things a community manager would change about Facebook, LinkedIn, Pinterest, Google+, Twitter, TweetDeck, Instagram and Klout. Can you relate?
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Facebook’s Crackdown on ‘Overly Promotional’ Page Posts

Facebook’s Crackdown on ‘Overly Promotional’ Page Posts | Social Influence Marketing | Scoop.it
Facebook is cracking down on posts that are "overly promotional." Here's what that means for your business:
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Pinterest Holiday Marketing: The Ultimate Guide

Pinterest Holiday Marketing: The Ultimate Guide | Social Influence Marketing | Scoop.it
Learn what you should be doing to improve your Pinterest strategy this holiday season.

Via Kelly Lieberman
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10 Surprising and Important Social Media Stats You Need To Know

10 Surprising and Important Social Media Stats You Need To Know | Social Influence Marketing | Scoop.it
See what the data says about best practices for Facebook, Twitter, and more with these surprising social media stats and action steps you can implement now.
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Twitter Invites Advertisers To Create Offers

Twitter Invites Advertisers To Create Offers | Social Influence Marketing | Scoop.it
Expanding its ecommerce efforts, Twitter is inviting advertisers to create credit-card-connected promotions, and share them with users directly in their timelines. With their credit cards, users can
redeem the new "Twitter Offers" in stores without the need for a coupon or numerical code.
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4 Reasons Social Media Is Here to Stay

4 Reasons Social Media Is Here to Stay | Social Influence Marketing | Scoop.it
You’ll hear it from time to time: “social media is a passing fad.” While it sounds like a hip and cool judgment, it’s actually a pretty ignorant comment offered by individuals who probably haven’t studied the subject very closely.
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6 Ways to Improve Twitter Engagement With Psychology Principles

6 Ways to Improve Twitter Engagement With Psychology Principles | Social Influence Marketing | Scoop.it
Want to discover how to engage more users on Twitter? Have you considered using psychology techniques? Using some psychology tips in your tweets can make your Twitter feed more interesting and your followers will be more likely to engage with you.
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L2 Releases Second Annual Social Platforms Study | L2's The Daily

L2 Releases Second Annual Social Platforms Study | L2's The Daily | Social Influence Marketing | Scoop.it
L2 released today the Intelligence Report: Social Platforms, which assesses the digital performance of 382 brands across eight verticals and 17 platforms. Until now, digitally savvy brands were present on as many platforms as possible. Adidas is present on 13, and Gap, Uniqlo, Honda, Asos and Toyota are present on 12. This approach has not necessarily paid off. Chanel, Burberry, and Dior are the only brands that have managed to be in the top 20% in engagement and fan base on all Western social platforms they participate in. Brands will soon be forced to pick quality over quantity, and choose their partners wisely.
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Social Customer Service: Front Line of Your Brand Reputation

Social Customer Service: Front Line of Your Brand Reputation | Social Influence Marketing | Scoop.it
How do you protect your brand in a world where any customer service issue can go viral? Use social listening to get ahead of and respond to issues before they impact your brand.
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