According to recent research conducted by Domo, 30% of Fortune 500 CEOs have a presence on at least one social channel. And on paper, especially considering the Social Age is only six years old, 3 in 10 may not seem too bad a ratio. But even these so-called “social CEOs” aren’t that social.
Gamification has become a popular management buzz word, but is it really so advanced to become a tool? Not if you look under the hood. Smart managers have been using incentives for years. The difference with gamification is that it adds layers, such as competition and consequences for failing to play the "game" well enough.
How can incentive managers looking to better recognize exceptional work use game mechanics to their advantage? Consider these 10 tips:
Have you heard about the Pinterest smart feed and how it impacts your exposure? Are you wondering what it means for your pins? With its new smart feed, Pinterest enhanced key features, which means you need to do things differently to make your pins stand out. In this article I’ll explain the Pinterest smart feed…
Facebook will be making its Digital Content NewFronts debut in May 2015, mutiple sources close to the situation have told Adweek. Not much is known about what CEO Mark Zuckerberg's team will be presenting, but the chance that the social network may be moving into the sphere of original programming seems likely.
Widely known as the most useless app of 2014, Yo has emerged from it’s shell and you should be marketing on it already. Most people still think Yo is about sending a simple Yo to your friends and at it’s core,...
Don’t tell Instagram video this but *looks around to check Instagram isn’t within hearing distance* I like Vine more.
Vine encourages a level of innovation, humour, imagination and low-budget ‘can-do’ spirit that sees brands step out of their comfort zone and become much more human. Meanwhile brands on Instagram can still hide behind its many filters, tools and longer running time to remain as impersonal as a TV ad.
It was a difficult job compiling a best Vines of the year list from the monthly round-ups just because there were so many excellent ones, that’s why it’s twice the size of the best Instagram videos of the year.
You may disagree on the individual choices I’ve made, but the point is that each is from a brand you should definitely be following if you want inspiration for your own social video efforts.
So sit back, relax and enjoy 180 seconds of brilliance.
You’re taking the dive into a new social network, or you’re itching to grow your existing profile. You’ve got a social media strategy in place and a plan in mind. You’re raring to go. What would be one of the most encouraging signs when you’re first starting off? I imagine it’d be gaining followers. So how do new social media accounts do it? How do you gain your first 1,000 followers on social media or grow an account from dozens to hundreds? Follower count is
Expanding its ecommerce efforts, Twitter is inviting advertisers to create credit-card-connected promotions, and share them with users directly in their timelines. With their credit cards, users can redeem the new "Twitter Offers" in stores without the need for a coupon or numerical code.
You’ll hear it from time to time: “social media is a passing fad.” While it sounds like a hip and cool judgment, it’s actually a pretty ignorant comment offered by individuals who probably haven’t studied the subject very closely.
Want to discover how to engage more users on Twitter? Have you considered using psychology techniques? Using some psychology tips in your tweets can make your Twitter feed more interesting and your followers will be more likely to engage with you.
L2 released today the Intelligence Report: Social Platforms, which assesses the digital performance of 382 brands across eight verticals and 17 platforms. Until now, digitally savvy brands were present on as many platforms as possible. Adidas is present on 13, and Gap, Uniqlo, Honda, Asos and Toyota are present on 12. This approach has not necessarily paid off. Chanel, Burberry, and Dior are the only brands that have managed to be in the top 20% in engagement and fan base on all Western social platforms they participate in. Brands will soon be forced to pick quality over quantity, and choose their partners wisely.