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Influence et contagion
Trends sur l'influence et la contagion dans la cyberculture
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Detecting #Emotional #Contagion in Massive Social #Networks

Detecting #Emotional #Contagion in Massive Social #Networks | Influence et contagion | Scoop.it
PLOS ONE: an inclusive, peer-reviewed, open-access resource from the PUBLIC LIBRARY OF SCIENCE. Reports of well-performed scientific studies from all disciplines freely available to the whole world.
luiy's insight:

Happiness and other emotions have recently been an important focus of attention in a wide range of disciplines, including psychology, economics, and neuroscience [1], [2], [3], [4]. Some of this work suggests that emotional states can be transferred directly from one individual to another via mimicry and the copying of emotionally-relevant bodily actions like facial expressions [5]. Experiments have demonstrated that people can “catch” emotional states they observe in others over time frames ranging from seconds to months [6], [7], and the possibility of emotional contagion between strangers, even those in ephemeral contact, has been documented by the effects of “service with a smile” on customer satisfaction and tipping [8].

 

Longitudinal data from face-to-face social networks has established that emotions as diverse as happiness [9], loneliness [10], and depression [11] are correlated between socially-connected individuals, and related work suggests that these correlations also exist online [4], [12], [13], [14], [15]. However, it is difficult to ascertain whether correlations in observational studies result from influencing the emotions of social contacts (contagion) or from choosing social contacts with similar emotions (homophily) [16].

 

Here, we propose an alternative method for detecting emotional contagion in massive social networks that is based on instrumental variables regression, a technique pioneered in economics [23]. In an experiment we would directly control each user's emotional expression to see what impact it has on their friends' emotional expression. However, since this is infeasible in our massive-scale setting, we identify a source of variation that directly affects the users' emotional expression (this variable is called an “instrument”). For this instrument, we use rainfall. Importantly, rainfall is unlikely to be causally affected by human emotional states, so if we find a relationship it suggests that rainfall influences emotional expression and not vice versa. We then measure whether or not the changes induced by the instrument predict changes in the friends' emotional expression. Instead of changing the user's emotion directly with an experimental treatment, we let rainfall do the work for us by measuring how much the rain-induced change in a user's expression predicts changes in the user's friends' expression.

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Irish and German regulators confirm: Facebook has deleted all facial recognition data for EU users

Irish and German regulators confirm: Facebook has deleted all facial recognition data for EU users | Influence et contagion | Scoop.it
After examining parts of Facebook’s source code, the Irish Data Protection Commissioner (DPC) and a German data protection regulator have both confirmed that the social network has ...

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Gust MEES's curator insight, February 7, 2013 8:02 AM

Privacy matters!!!

 

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Experimental evidence of massive-scale #emotional #contagion through social networks | #datascience

Experimental evidence of massive-scale #emotional #contagion through social networks | #datascience | Influence et contagion | Scoop.it
luiy's insight:

Emotional states can be transferred to others via emotional contagion, leading people to experience the same emotions without their awareness. Emotional contagion is well established in laboratory experiments, with people transferring positive and negative emotions to others. Data from a large real-world social network, collected over a 20-y period suggests that longer-lasting moods (e.g., depression, happiness) can be transferred through networks [Fowler JH, Christakis NA (2008) BMJ 337:a2338], although the results are controversial. In an experiment with people who use Facebook, we test whether emotional contagion occurs outside of in-person interaction between individuals by reducing the amount of emotional content in the News Feed. When positive expressions were reduced, people produced fewer positive posts and more negative posts; when negative expressions were reduced, the opposite pattern occurred. These results indicate that emotions expressed by others on Facebook influence our own emotions, constituting experimental evidence for massive-scale contagion via social networks. This work also suggests that, in contrast to prevailing assumptions, in-person interaction and nonverbal cues are not strictly necessary for emotional contagion, and that the observation of others’ positive experiences constitutes a positive experience for people.

 

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People who were exposed to fewer emotional posts (of either valence) in their News Feed were less expressive overall on the following days, addressing the question about how emotional expression affects social engagement online. This observation, and the fact that people were more emotionally positive in response to positive emotion updates from their friends, stands in contrast to theories that suggest viewing positive posts by friends on Facebook may somehow affect us negatively, for example, via social comparison (6, 13). In fact, this is the result when people are exposed to less positive content, rather than more.

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