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Influence et contagion
L'influence et la contagion dans la cyberculture
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Visualising Who #Influences Who in the Music Industry - #dataviz

Visualising Who #Influences Who in the Music Industry - #dataviz | Influence et contagion | Scoop.it
Something strange happened in Iceland at RIMC. About half way through his talk on networks, Matt Roberts from Linkdex analysed the 'network' of speakers at

Via midem, Christian Menez, Pascale Mousset
luiy's insight:

Something strange happened in Iceland at RIMC. About half way through his talk on networks, Matt Roberts from Linkdex analysed the ‘network’ of speakers at the conference to identify ‘who he should take for lunch’ i.e. who was the most influential speaker who he wasn’t already connected to. To my surprise, I was that person.

 

By strange coincidence, Matt and I were sat opposite at the speaker’s dinner. After catching my first glimpse of the Northern Lights and being initiated to Icelandic ‘Black Death‘, I (probably not so soberly) asked Matt whether we could analyse the whole music business community as a network using Linkdex.

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Intriguing Networks's curator insight, June 20, 2013 6:03 AM

Big data and some intriguing musical connection

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Social network analysis of wild chimpanzees provides insights for predicting infectious disease risk | #SNA #risk

Social network analysis of wild chimpanzees provides insights for predicting infectious disease risk | #SNA #risk | Influence et contagion | Scoop.it

"Overall, we show striking temporal variation in network structure and traits that predict association patterns in a wild chimpanzee community. These empirically-derived networks can inform dynamic models of pathogen transmission and have practical applications for infectious disease management of endangered wildlife species."


Via Lamia Ben
luiy's insight:
SummaryHeterogeneity in host association patterns can alter pathogen transmission and strategies for control. Great apes are highly social and endangered animals that have experienced substantial population declines from directly transmitted pathogens; as such, network approaches to quantify contact heterogeneity could be crucially important for predicting infection probability and outbreak size following pathogen introduction, especially owing to challenges in collecting real-time infection data for endangered wildlife.We present here the first study using network analysis to quantify contact heterogeneity in wild apes, with applications for predicting community-wide infectious disease risk. Specifically, within a wild chimpanzee community, we ask how associations between individuals vary over time, and we identify traits of highly connected individuals that might contribute disproportionately to pathogen spread.We used field observations of behavioural encounters in a habituated wild chimpanzee community in Kibale National Park, Uganda to construct monthly party level (i.e. subgroup) and close-contact (i.e. ≤5 m) association networks over a 9-month period.Network analysis revealed that networks were highly dynamic over time. In particular, oestrous events significantly increased pairwise party associations, suggesting that community-wide disease outbreaks should be more likely to occur when many females are in oestrus.Bayesian models and permutation tests identified traits of chimpanzees that were highly connected within the network. Individuals with large families (i.e. mothers and their juveniles) that range in the core of the community territory and to a lesser extent high-ranking males were central to association networks, and thus represent the most important individuals to target for disease intervention strategies.Overall, we show striking temporal variation in network structure and traits that predict association patterns in a wild chimpanzee community. These empirically-derived networks can inform dynamic models of pathogen transmission and have practical applications for infectious disease management of endangered wildlife species.
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#Influence et entreprise, ou le cœur de l’intelligence économique…

#Influence et entreprise, ou le cœur de l’intelligence économique… | Influence et contagion | Scoop.it
L’affrontement économique s’impose aujourd’hui comme la forme décisive de confrontation des intérêts de puissance. Or, les victoires sur le théâtre des opérations commerciales et financières, ainsi que dans le domaine de la définition des normes de l’échange (qui avantagent certains acteurs ou handicapent d’autres), s’obtiennent aujourd’hui à travers des stratégies et opérations d’influence complexes et aux conséquences protéiformes redoutables pour ceux qui ont négligé d’y recourir.

Via Elodie Garguilo
luiy's insight:
Les deux visages de l’influence

Force est de constater que l’on est loin ici de la forme d’influence que l’époque réclame et dont certains analystes expliquent parfaitement la rationalité interne et la nécessité contemporaine, tel Philippe Ratte. Ce dernier expose avec raison que la puissance bien comprise, et durable, résulterait aujourd’hui d’un équilibre combinatoire, c’est-à-dire d’une interaction harmonieuse entre le « dedans » et le « dehors », entre l’identité d’un groupe (qui est elle-même un système en évolution) et le mouvement du monde. Si une communauté se révèle capable d’entrer intelligemment en synergie avec le « système monde » du moment, elle sera en mesure d’imprimer sa marque à ce dernier, de l’infléchir dans une certaine proportion, et d’engager ainsi une spirale positive, une dynamique de progrès (politique, socio-économique, technologique, etc.), pour elle-même bien entendu mais aussi pour les autres nations. Dès lors, le phénomène de mondialisation deviendrait une sorte de relais pour une telle société. Bien sûr, cette logique de résonance, d’influence mutuelle bénéfique, ne se conçoit que dans un cadre politique libéral et se situe aux antipodes des formes de pouvoir autoritaires et conquérantes des siècles écoulés. Ce qui revient à affirmer que la condition contemporaine de la puissance aurait basculé de la capacité à employer la force physique (ou à faire peser la menace de son exercice) à l’aptitude à améliorer le « fonctionnement » général de la collectivité, ce qui exige de rester à l’écoute du reste du monde et de s’appuyer avec ingéniosité sur ses métamorphoses. Par conséquent, il ne s’agirait plus de menacer ou de contraindre autrui systématiquement mais de « prendre de l’ascendant par son propre mouvement », d’investir dans son propre développement (passant par l’amélioration du système éducatif, la garantie de la liberté des personnes et de la sécurité des biens, ainsi que par le règne du droit) plutôt que d’essayer de compromettre celui de l’autre. Sur la scène internationale, une telle dynamique favoriserait à l’évidence les logiques coopératives et refoule les jeux conflictuels.[2]  

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The Social Media Brandsphere / Infographics

The Social Media Brandsphere / Infographics | Influence et contagion | Scoop.it
Twitter Promotion (RT @Promo_Twi: THE SOCIAL MEDIA BRANDSPHERE
http://t.co/uNOSk6oFGI http://t.co/3EftDGJsO3)...

Via fractals, Rui Guimarães Lima
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#dataviz : A SunBurst of Insight | @scoopit #datascience

#dataviz : A SunBurst of Insight | @scoopit #datascience | Influence et contagion | Scoop.it
This is a guest post by David Gerster (@gerster), a data scientist and investor in BigML. I work at a consumer web company, and recently used BigML to understand what drives return visits to our si...
luiy's insight:

I work at a consumer web company, and recently used BigML to understand what drives return visits to our site. I followed Standard Operating Procedure for data mining, sampling a group of users, dividing them into two classes, and creating several features that I hoped would be useful in predicting these classes. I then fed this training data to BigML, which quickly and obediently produced a decision tree...

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Selection Eff ects in Online Sharing: Consequences for Peer Adoption #propagation #adoption #contagion

luiy's insight:

Most models of social contagion take peer exposure to be a corollary of adoption, yet in many settings, the visibility of one's adoption behavior happens through a separate decision process. In online systems, product designers can de ne how peer exposure mechanisms work: adoption behaviors can be shared in a passive, automatic fashion, or occur through explicit, active sharing. The consequences of these mechanisms are of substantial practical and theoretical interest: passive sharing may increase total peer exposure but active sharing may expose higher quality products to peers who are more likely to adopt.


We examine selection effects in online sharing through a large-scale eld experiment on Facebook that randomizes whether or not adopters share O ers (coupons) in a passive manner. We derive and estimate a joint discrete choice model of adopters' sharing decisions and their peers' adoption decisions. Our results show that active sharing enables a selection e ect that exposes peers who are more likely to adopt than the
population exposed under passive sharing. We decompose the selection e fect into two distinct mechanisms: active sharers expose peers to higher quality products, and the peers they share with are more likely to adopt independently of product quality. Simulation results show that the user-level mechanism comprises the bulk of the selection e ect. The study's fi ndings are among the first to address downstream peer ef ects induced by online sharing mechanisms, and can inform design in settings where a surplus of sharing could be viewed as costly.

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Homophily and Influence in Social Networks

See this post for an explanation of what this means, and the last section of my paper with Andrew Thomas (link below) for the technical/methodological questions which most interest me in this area. Query: to what extent do the same problems show up when looking at other sorts of networks, say of neurons, or of gene regulatory elements? Recommended:...
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What Would Ashton Do—and Does It Matter? - Harvard Business Review

What Would Ashton Do—and Does It Matter? - Harvard Business Review | Influence et contagion | Scoop.it
Whenever I give a lecture, I conduct a simple experiment. First I ask the members of the audience to raise a hand if they follow the actor Ashton Kutcher on Twitter. Usually most people’s hands go up—no big surprise. For several years Kutcher has been aggressively amassing followers, even renting billboards urging people to follow “aplusk,” his Twitter handle. In 2009 he became the first user to acquire 10 million followers; by early 2013 the total was 13.7 million. Kutcher would seem the very definition of a social media “influencer.” But then I ask the audience another question: How many have ever done something because Kutcher suggested it? Most often nobody raises a hand. So I have to wonder: If Kutcher is the quintessential influencer but no one does what he suggests, in what way is he influential?
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Selection and Influence in Cultural Dynamics

luiy's insight:

One of the fundamental principles driving diversity or homogeneity in domains such as cultural differentiation, political affiliation, and product adoption is the tension between two forces: influence (the tendency of people to become similar to others they interact with) and selection (the tendency to be affected most by the behavior of others who are already similar). Influence tends to promote homogeneity within a society, while selection frequently causes fragmentation. When both forces are in effect simultaneously, it becomes an interesting question to analyze which societal outcomes should be expected. 


In order to study the joint effects of these forces more formally, we analyze a natural model built upon active lines of work in political opinion formation, cultural diversity, and language evolution. Our model posits an arbitrary graph structure describing which "types" of people can influence one another: this captures effects based on the fact that people are only influenced by sufficiently similar interaction partners. In a generalization of the model, we introduce another graph structure describing which types of people even so much as come in contact with each other. These restrictions on interaction patterns can significantly alter the dynamics of the process at the population level. 


For the basic version of the model, in which all individuals come in contact with all others, we achieve an essentially complete characterization of (stable) equilibrium outcomes and prove convergence from all starting states. For the other extreme case, in which individuals only come in contact with others who have the potential to influence them, the underlying process is significantly more complicated; nevertheless we present an analysis for certain graph structures.

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Digital Influence : what's at stake for advertisers?

Influencers and Digital Influence : here are ways for CMOs to improve communication relationship with influencers. ([A lire] Digital Influence : what's at stake for advertisers?
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Fake online identities... "A hard act to Swallow"


Via Pierre Levy
luiy's insight:

The case of Santiago Swallow is intriguing. Swallow was born in Mexico, took up residence in the USA, and rapidly rose to prominence as a respected and influential guru in the world of social media. Now 42, Swallow is a veteran of the TED and SXSW conference circuit, and regularly tweets out his wisdom and insight to more than 76,000 Twitter followers. His recent nuggets have included: 'The first cloud computer was us' and 'to write is to live endlessly'.  Swallow's eagerly awaited book - entitled Imaginary Identities in the Age of the Internet - has been predicted to have such impact potential that it will define an entire generation. Indeed, Swallow has been hailed by some commentators as 'one of the greatest thinkers of the Millennial Generation'.

So just who is Santiago Swallow?

The answer, surprisingly for his many followers, is that Santiago Swallow doesn't actually exist - he is in fact a fictional character. Swallow is the alter ego of Kevin Ashton, a British technology pioneer who is famous for coining the phrase 'the Internet of Things.' If you search on Wikipedia for Santiago Swallow right now, you will be redirected to Ashton's page. The whole Swallow charade was concocted as a social experiment, a way of exploring how many people online create their own legends, often by buying Twitter followers, creating false email accounts and generally masquerading as someone else.  It was easy to create the legend of Santiago Swallow, Ashton says in his blogpost 'How to Become Internet Famous for $68'. He first created a new gmail account, and then a Twitter account.The next stage was to acquire 90,000 Twitter followers for a small sum of about £33. A Wikipedia page was created, and the final step was to construct a Swallow website with its own domain name for another £12. Others soon noticed Swallow's presence and started to follow, assuming that he was indeed who he said he was. This fascinating social online experiment has revealed how easy it is to fake an identity, or in this case, simply create a new one from nothing but a germ of an idea.

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RENE AMBERG's curator insight, April 25, 2013 2:40 PM

les mortels poisons du web

C. Magno R. Rocha's curator insight, April 29, 2013 12:16 PM

Como vc sabe que eu sou eu mesmo? Eu sou apenas o que digo de mim mesmo?... 

Sidiney Rodrigues's comment, May 1, 2013 1:00 AM
So just who is Yoanna Sanches?
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Influenceurs et influence digitale : défis et enjeux pour les communicants

Influenceurs et influence digitale : défis et enjeux pour les communicants | Influence et contagion | Scoop.it

Influenceurs et influence digitale : défis et enjeux pour les communicants by @ppc
A l'heure où toutes les lignes de la communication bougent, quid du futur de l'influence ? Voici quelques unes de mes réflexions présentées lors de la soirée "The Futur Of Influence (#TFOI)" organisée dans les locaux de Publicis NetIntelligence par TraackR, la start-up qui va devenir incontournable pour les communicants (voir mon billet sur leur solution).


Via Elodie Garguilo
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#contagion : Social Contagion and Cascade Behaviors on Twitter

It has been found in a variety of face-to-face networks that diffusion of information, behaviors and sentiments extend up to two to four degrees of distance from the original source.
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Virality Prediction and Community Structure in Social Networks | #dataviz #contagion #complexity


Via ukituki
luiy's insight:

How does network structure affect diffusion? Recent studies suggest that the answer depends on the type of contagion. Complex contagions, unlike infectious diseases (simple contagions), are affected by social reinforcement and homophily. Hence, the spread within highly clustered communities is enhanced, while diffusion across communities is hampered. A common hypothesis is that memes and behaviors are complex contagions. We show that, while most memes indeed behave like complex contagions, a few viral memes spread across many communities, like diseases. We demonstrate that the future popularity of a meme can be predicted by quantifying its early spreading pattern in terms of community concentration. The more communities a meme permeates, the more viral it is. We present a practical method to translate data about community structure into predictive knowledge about what information will spread widely. This connection may lead to significant advances in computational social science, social media analytics, and marketing applications.

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ukituki's curator insight, June 4, 2013 8:36 AM

"A common hypothesis is that memes and behaviors are complex contagions. We show that, while most memes indeed behave like complex contagions, a few viral memes spread across many communities, like diseases.


We demonstrate that the future popularity of a meme can be predicted by quantifying its early spreading pattern in terms of community concentration"

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Google and the New View Of Social #Influence

Google and the New View Of Social #Influence | Influence et contagion | Scoop.it
luiy's insight:

For one thing, recent research has challenged the traditional understanding of how social contagion works. As network researcher Duncan Watts has put it, the contagious spread of influence “depends far more on the overall structure of the network than on the properties of the individuals who trigger it.” In other words, contagion happens because people are asking for it not because tellers are pushing for it. A breakout phenomenon satisfies what people are asking for, and once people are asking for it, anybody, not just highly influential tellers, can trigger a contagious outbreak of social influence.

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Infographic: Leveraging Social Influence - Infographics Archive

Infographic: Leveraging Social Influence - Infographics Archive | Influence et contagion | Scoop.it
Influence is the single most effective and most enduring marketing asset, and with 90 percent of purchases subject to social influence.

Via Gilles Jourquin
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The role of curators in storytelling as tribal influencers and bankers #influence #profiles

The role of curators in storytelling as tribal influencers and bankers #influence #profiles | Influence et contagion | Scoop.it

Via Robin Good, juandoming
luiy's insight:

Many companies and organizations use influencers to help them reach out to people. Curators are an interesting breed of influencers. However their full potential can only be understood and appreciated through the lens of their tribes. Tribes are groups of people gathering around strong passions or emotions like hiking, gardening or ABBA. Curators do not work in isolation, but in relation to the people that share their passions.

 

Curators as dumpster divers

I was in a discussion with Olga Kravets, a netnographer, and she proposed that curators serve their tribe like dumpster divers. They dive into containers to rummage through heaps of garbage to find useful stuff that can be re-purposed. When they are done they bring forth their scavenged gifts to their tribe.

 

Something really interesting happens in the curation process, because stories don’t have intrinsic value. An unshared story is basically like rubbish, lying around without any value. Stories gain their meaning and value by sharing, but it’s not as simple as that. The curator imparts her own value, status and trust, upon the story.

 

Curators represent a new type of tribal leadership that operates bottom-up and peer to peer. As a member of a tribe, curators will always be more native and relevant than any outsiders will ever be. Within a tribe they are not only appreciated for leveraging their insider skills, but for sustaining and developing their culture.

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Marco Bertolini's curator insight, June 22, 2013 4:10 AM

Elias Morling estime que les curateurs sont comme les "dumpster divers", ces militants qui fouillent les poubelles.  Et ils les appelle les "vrais influenceurs" car :

 

1. Les curateurs représentent un nouveau type de leadership tribal bottom up et peer-to-peer.

 

2. En tant que membres d'une tribu, les curateurs seront toujours plus "natives" que n'importe qui parlant de l'extérieur.

 

3. Au sein de la tribu, ils sont appréciés non seulement pour leurs compétences, mais aussi parce qu'ils entretiennent et développent leur propre culture.

 

Un article inspirant de http://www.linkedin.com/in/emorling que vous pouvez lire ici : http://tribaling.com/blog/2013/05/15/curators-and-tribal-currency/

 

Ness Crouch's curator insight, June 22, 2013 5:05 PM

Excellent article and video. Looking at the wonderful world of the internet and curation. The idea of curation of online content has become more and more inportant with the exponential growth of content on the world wide web. Being able to organise and manage all of the content is important.

 

Curation is about making good choices about what you share and putting it into a context for themselves and others. Being enthusiastic and thoughtful about what you choose is a way of showing what you are finding and sharing is signficant and worthwhile. 

 

Finding the most interesting and valuable things and sharing that is the key. What you want and what you are interested in is important but you also need to consider your audience. 

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New Digital Influencers: The Coming Youthquake

New Digital Influencers: The Coming Youthquake | Influence et contagion | Scoop.it

There’s a great assumption that the future of technology falls in the hands of emergent generations.

 

The youth of today will someday represent the majority of consumers, employees and citizens. That’s always the case, but what we don’t yet fully appreciate is just how different young adults think today. We don’t yet understand what it is they value and why. We’ve not yet assimilated how they make decisions and what factors influence their daily activities and journeys.


Via Kenneth Mikkelsen
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Homophily - Wikipedia, the free encyclopedia

Homophily (i.e., "love of the same") is the tendency of individuals to associate and bond with similar others. The presence of homophily has been discovered in a vast array of network studies. More than 100 studies that have observed homophily in some form or another and they establish that similarity breeds connection.[1] These include age, gender, class, and organizational role.[2] This is often expressed in the adage "birds of a feather flock together". Individuals in homophilic relationships share common characteristics (beliefs, values, education, etc.) that make communication and relationship formation easier. Homophily often leads to homogamy—marriage between people with similar characteristics.[1]
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The Evolution of Homophily : Scientific Reports : Nature Publishing Group #sna #influence

The Evolution of Homophily : Scientific Reports : Nature Publishing Group #sna #influence | Influence et contagion | Scoop.it
Homophily, the tendency to interact with others of similar type, is widely observed in nature. Sex- and age-related homophily, for example, shapes the formation of clusters of preferred companionships in zebras1, dolphins2, and predicts both the quantity and quality of many primate interactions3, 4. Meerkats tend to assortatively associate with other group members of similar attributes in dominance and foraging networks5. And across many dimensions of phenotypes, humans exhibit high levels of homophily in social tie formation6, 7, 8. In fact, recent evidence suggests that humans may even exhibit genotypic homophily, meaning that individuals with a certain genotype are more likely to be friends with others of the same genotype9. Heterophily, the tendency to interact with others of different type, also exists in nature at both the cellular10, 11, 12 and organismic levels. For example, research on collaboration networks suggests that people are likely to form heterophilic task-related ties with those who are complementary to their own skill sets8. Analogously, hunter-gatherer life is characterised by long-term imbalances in productivity and consumption, and by the division of labour13; hence, one might possibly expect that social interactions would, at least in part, be heterophilic, offering complementary advantages to interacting parties; but they are not7.
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Diffusion and contagion in networks with heterogeneous agents and homophily

Diffusion and contagion in networks with heterogeneous agents and homophily | Influence et contagion | Scoop.it
We study the diffusion of an idea, a product, a disease, a cultural fad, or a technology among agents in a social network that exhibits segregation or homophily (the tendency of agents to associate with others similar to themselves).
luiy's insight:

Much of the study of how social network structure impacts diffusion has focusedon the distribution of degrees.21 Here, we have addressed the effect of homophilyon whether or not diffusion takes place, something which despite its importance has received little attention in the diffusion literature.22 As a first step to understanding the effect of homophily on diffusion, in this paper we focused on a specific question; namely the spreading of a new behavior when starting with a small initial seed. The main insight from our analysis is that homophily can facilitate infection or contagion, by allowing an infection to get a toehold in one population and subsequently spread. If infection would already spread in each population in isolation, or in none of the populations in isolation, then there can be no effect.

 

The interesting case is then when some populations would harbor infection in isolation and others would not. In this situation, homophily plays an important role. If populations interact with each other sufficiently, then the population that might harbor infection on its own might never reach an endemic state since they meet each other too rarely for infection to get started. However, when there is sufficient homophily, but still some interaction across groups, then infection can get started within one group and then transfer to others. Just as an example, schools can be strong incubators for a variety of diseases which then can spread beyond.
Our results thus provide a variety of testable hypotheses relating whether diffusion occurs to proclivities of various groups for infection and relative interaction rates across groups.

 

There are other issues that are left for further work. For example, one could evaluate the extent of diffusion as a function of the homophily level. Homophily can have conflicting effects: although it can facilitate an initial diffusion, the ultimate effect on the diffusion can go either way

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Contagion Workshop on social media, reality mining and new species of contagion

Contagion Workshop on social media, reality mining and new species of contagion | Influence et contagion | Scoop.it
Contagion Workshop 2: Social media, reality mining and new species of contagion A Research and Knowledge Transfer research event Date 14 May 2013 Time 10:45 to 16:00 Place Institute of Arabic and I...

Via John Postill
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Social Influencers: Digital Marketing’s Most Overlooked Resource

Social Influencers:  Digital Marketing’s Most Overlooked Resource | Influence et contagion | Scoop.it

It is hard to believe that in a digital world where people are so connected, it still seems to be completely difficult for businesses to use that to their advantage to more efficiently maximize their ROI. Companies continue to spend on banner ads instead of on the people who can really make a difference in the way people purchase.

 

This infographic should help researchers and advertisers see what great potential there is in the power of social media and general online influence. Bloggers, tweeters, and Facebook champions really can be wise investments; read more at the article link.


Via Lauren Moss
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Retro Social Media's curator insight, May 15, 2013 1:13 PM

Great read..

Athena Catedral's curator insight, May 16, 2013 5:58 AM

It's about time to leverage social influencers and how they impact purchasing decisions & even brand advocacy

gillkelley's curator insight, May 31, 2013 4:09 AM

Some useful stats here!

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Collective Contagion

Collective Contagion | Influence et contagion | Scoop.it
Intense scientific debate is going around the definition of the foundational concepts and appropriate methodological approaches to deal with the understanding of social dynamics. These challenges are aiming to understand human behavior in its complexity driven by intentional (and not necessarily rational) decisions and influenced by a multitude of factors. The functioning of communication-based mechanisms requires individuals to interact in order to acquire information to cope with uncertainty and thus deeply rely on the accuracy and on the completeness of information (if any). In fact, people’s perceptions, knowledge, beliefs and opinions about the world and its evolution, get (in)formed and modulated through the information they can access. Moreover their response is not linear as individuals can react by accepting, refusing, or elaborating (and changing) the received information. Technology-mediated social collectives are taking an important role in the design of social structures. Yet our understanding of the complex mechanisms governing networks and collective behaviour is still quite shallow. Fundamental concepts like authority, leader-follower dynamics, conflict or collaboration in online networks are still not well defined and investigated – but they are crucial to illuminate the advantages and pitfalls of this form of collective decision-making (which can cancel out individual mistakes, but also make them spiral out of control).
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How Facebook Takes Your Emotional Temperature

How Facebook Takes Your Emotional Temperature | Influence et contagion | Scoop.it
If you actually look at Facebook's effect on our brains, it’s like taking a drug. The problem, according to Jonathan Harris, is that with software that makes you come back over and over again, you become the product.

Via Aaron Balick
luiy's insight:

So it’s one of the cautionary notes that we've shared in this Human Face of Big Data project, which is about technology that we use for good or bad. Some people think that Facebook is fantastic, other people are very worried about it.  I find Facebook absolutely fascinating because I don’t think there’s ever been any one source that had so much information about each of us -- who we talk to, who our friends are, what books we read, what we're buying, what movies we saw, what our travel is.

 
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