|Scooped by luiy|
Social Flow looked at the social connections amongst users who were posting to the meme. This gave them the ability to identify the underlying communities engaging with the meme at a very early stage. In the graph above each node represents a user that was actively posting and referencing the Harlem Shake meme on Feb 7 or 8 to Twitter. Connections between users reflect follow/friendship relationships. The graph is organized using a force directed algorithm, and colored based on modularity, highlighting dominant clusters - regions in the graph which are much more interconnected. These clusters represent groups of users who tend to have some attribute in common. The purple region in the graph (left side) represents African American Twitter users who are referencing Harlem Shake in its original context. There's very little density there as it is not really a tight-knit community, but rather a segment of users who are culturally aligned, and are clearly much more interconnected amongst themselves than with other groups.