Last time we took a quick peek at the history of SEO, and we saw that influence engine optimization (IEO) is an inevitable consequence of scoring peop
If you look back at the Webster’s definition of influence that I quoted earlier (seeWhat is Influence, Really? – No Carrots, No Sticks, No Annoyance, No Tricks), it says: “The power or capacity of causing an effect in indirect or intangible ways : sway.” So, whatever the effects are (i.e. the changes in thought or behavior), it must be caused through “indirect or intangible ways.”
What does this mean? It is actually a subtle but important point that many discussions about influence have overlooked. It means that influence shouldn’t be something that people can affect directly and easily. This is the key to fixing the influence irony. Because people would otherwise be able to game the system and raise their own influence score without doing anything influential.
Why is the “Influence Irony” so Challenging?
To mitigate the gaming of influence, vendors must ensure that people can’t directly affect their influence. However, influence should be something that people can affect through their actions. Otherwise people’s influence will never change. Soinfluence is something that people can affect, but not directly or easily.
What is an Adaptive Influence Model?
First let me clarify the difference between an adaptive model vs. an adaptive score:
An adaptive influence score means that the score is adaptive to the behavior of the individual. Most influence algorithms already do this by incorporating a timing factor in their influence scoring algorithm. This is easy, because when an individual’s behaviors changes, his social media activity data will also change to reflect his behaviors. Since each person’s influence score is computed from his social media activity data, the score will obviously change, because the input data to the model has changedAn adaptive influence model means the algorithm that calculates the score will change and adapt to the behaviors of thepopulation. Most influence vendors do not do this, because it is much harder. However, it is this evolution of the model that is going to fix the influence irony. Let’s take a look at what this means in greater detail