Digital marketing doesn't have to be a headache. These tips can help.
Word-of-mouth marketing is more important than ever thanks to the rise of social media—but digital marketing doesn't have to be a big headache, writes Nick Cifuentes in ClickZ.
The key is to keep things simple, to reach out to your brand's digital influencers with targeted campaigns and to respond nimbly to your customers' changing needs. "Influencer campaigns are always flexible and can be changed on the fly at any given moment; don't think or believe it's a 'set it and forget it' strategy," Cifuentes writes.