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Influence et contagion
Trends sur l'influence et la contagion dans la cyberculture
Curated by luiy
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Rescooped by luiy from Online Influence Strategy
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I Flirt and Tweet. Follow Me at #Socialbot

I Flirt and Tweet. Follow Me at #Socialbot | Influence et contagion | Scoop.it
Socialbots are being designed to sway elections, to influence the stock market, even to flirt with people and one another.

Via Ron Sela
luiy's insight:

FROM the earliest days of the Internet, robotic programs, or bots, have been trying to pass themselves off as human. Chatbots greet users when they enter an online chat room, for example, or kick them out when they get obnoxious. More insidiously, spambots indiscriminately churn out e-mails advertising miracle stocks and unattended bank accounts in Nigeria. Bimbots deploy photos of gorgeous women to hawk work-from-home job ploys and illegal pharmaceuticals.

 

Now come socialbots. These automated charlatans are programmed to tweet and retweet. They have quirks, life histories and the gift of gab.

 

Many of them have built-in databases of current events, so they can piece together phrases that seem relevant to their target audience. They have sleep-wake cycles so their fakery is more convincing, making them less prone to repetitive patterns that flag them as mere programs. Some have even been souped up by so-called persona management software, which makes them seem more real by adding matching Facebook, Reddit or Foursquare accounts, giving them an online footprint over time as they amass friends and like-minded followers.

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Ron Sela's curator insight, August 13, 2013 7:01 AM

I Flirt and Tweet. Follow Me at Socialbot.

Rescooped by luiy from visualizing social media
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Social Influencers: Digital Marketing’s Most Overlooked Resource

Social Influencers:  Digital Marketing’s Most Overlooked Resource | Influence et contagion | Scoop.it

It is hard to believe that in a digital world where people are so connected, it still seems to be completely difficult for businesses to use that to their advantage to more efficiently maximize their ROI. Companies continue to spend on banner ads instead of on the people who can really make a difference in the way people purchase.

 

This infographic should help researchers and advertisers see what great potential there is in the power of social media and general online influence. Bloggers, tweeters, and Facebook champions really can be wise investments; read more at the article link.


Via Lauren Moss
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Retro Social Media's curator insight, May 15, 2013 1:13 PM

Great read..

Athena Catedral's curator insight, May 16, 2013 5:58 AM

It's about time to leverage social influencers and how they impact purchasing decisions & even brand advocacy

gillkelley's curator insight, May 31, 2013 4:09 AM

Some useful stats here!