Written by Nick Tabbal For the last several years Social Media has been the reigning must have on CMOs' marketing plans and investors' buy lists.
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Learning to measure networks and their behavior
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Good overview of Google's growth and impact by James Glieck (one of the better translators of technical ideas).
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The key challenges the Internet community will face in the future are not simply technological, but also sociological: the challenges of social interaction and social organization. This is not to diminish the difficulties of creating new technologies, but rather to emphasize that even these tasks will pale besides the problems of facilitating and encouraging successful online interaction and online communities.
The problems of social interaction and order are often ignored in the software and online industry. While many people have begun to talk about "social computing," as it is used now it is a thin term that applies more to user interface design than to actual social interaction between two or more people. Common responses to the challenge of designing systems that support robust social interaction include pretending this issue is not important, or that there is nothing one can do about it, or that it is simply a user interface issue. Delete the scoop?
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Updated figures show that median pay surged 23 percent last year for top executives at 200 big companies. It's good to be a CEO.
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The "best" investment you can make isn't gold. It's the people you love, the dreams you have, and living a life that matters.
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How people’s trust, personal relationships, and civic and political involvement are connected to their use of social network sites and other technologies. It's worth digging into if you want to grasp the real influence of Social media.
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"There is an enormous body of work showing that diversity of thinking leads to better outcomes. If we take this research seriously, we should act on it, in support of better solutions, where “better” is defined as solutions that work for the wide range of people who live in America’s cities. In fact, defining the problem is a diversity question as well; whose problems are we tackling here? But the technology industry in the US still lacks diversity; in general, the demographics of the companies in this sector aren’t representative of the diversity of our country. And yet that’s largely the population we’re recruiting from; that, and young people just entering the industry. "
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Financial services marketers are overcoming the difficulties of participating in social media and measuring its Return On Investment (ROI) by adopting a new definition of ROI: Return On Influence.
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Currently Klout measures 30+ variables on Facebook and Twitter to give you a 1 to 100 score “with higher scores representing a wider and stronger sphere of influence”. Having only a Twitter account or Facebook account will not negatively affect your score, but will shift the weight of your score to that network’s variables only.
What are these variables? Well they fall into 3 separate categories. Delete the scoop?
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The Small Business Influencer initiative honors contributors making an impact on the North American small biz market.
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The standard for influence.(RT @FunnelFollowers: I just gave @Recce233Savoie +K about #aviation and #followfriday on @klout http://t.co/gVy3ZZ3 #Klout #influence...)...
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As marketers struggle to define the value of social media to their brands, new Knowledge Networks findings demonstrate that consumers are much more likely to discover new products and brands or refer to social media ...
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Life at different densities, from urban to rural and everything in between... It will be interesting to see if the author arrives at conclusions about orgnizational life as well. Does influence operate differently in organizations based on the density of the organization or the shape of the demographic curve? Delete the scoop?
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This article talks about the future of the web as an ever intensifying personalized experience. It perpetuates to common view that the answer to data overload is a filtration system that narrows your choices by referring to your history.
My view is that this is where the investment will go but not where the future will emerge. When my past choices narrow my future opportunities, it creates a set of cul de sacs that are hard to navigate. I think it more likely that models will emerge that combine filtering with novelty to produce an environment where active learning is the key to navigating. What do you think? 
matthew kapp's comment,
February 12, 2012 7:01 AM
Filtering reduces the noise but the interest graph can be used to discover juxtaposed concepts all be it at the risk of adding noise if not wanted discovery. Users can choose the level of discovery of they want. Context can also automatically manage this. A solution is to have a personalised attention framework in your browser that can serve your intentions and allow in the right content.
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Another way of thinking about influence is that people who have a large social media footprint block the view for others. Influence might actually mean something like "you can't get around them". This eloquent note talks about the problem using Robert Scoble as a strawman. Influential people might do well to be prepared to hear a little 'down in front' from the rest of the world.
matthew kapp's comment,
February 12, 2012 9:04 AM
As marketers need to go where the fish swim,they'll have to adapt lead gen to inbound marketing building content or branding that "we" are so delighted with that it's propagated to our networks. Monologue twitter bloggers with the highest influence in domain pools may be important, but are they the social recommendations we look to in our network and relate to? Marketers will need tools that can help identify the relevant inluencers with social context. Peerindex may be a step in this direction but it will be interesting to see if it can breakthrough the ceiling Klout has hit.
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Exclusive: Professional social network LinkedIn has shut down API access to a number of developers for terms of service violations, according to the company.
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Concise insight for involving influential people in your brand. While wrtten for consumer situations, the article can be applied to the B2B or Employment Branding world as follows:
1. Get the products and experiences in their hands 2. Understand their reality (Psychographics) 3. Turn them into insiders 4. Engage with them on their own turf 5. Help them expand their influence Delete the scoop?
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Collaboration as an Intangible Asset - Robert J. Thomas - The Conversation - Harvard Business Review
There is no line on the balance sheet for "ability to innovate" or "skill at managing brand."
Here is the Social Network Analysis Money Quote in this HArvard Businerss Review piece: Case in point, SNA conducted at Novartis helped reveal a pattern of communication — and the existence of parallel innovation efforts — that made it possible to combine teams before they reached a crucial stall point in the development of a new vaccine. At a major retail bank, early signals of an emerging rift between factions — manifested in very different networks of information sharing — made it possible to save an acquisition before it came apart. And a rapidly growing pharmaceutical manufacturer discovered through network analysis that management bottlenecks were holding back critical decisions and alienating lower level employees. Delete the scoop?
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Conversation Agent quotes on Influence View more presentations from Valeria Maltoni I ran a quick experiment on my Google Reader feed the other day. It was right after I had rebalanced the number of sites I stream per category.
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Last week I met Garth Holsinger, Vice President of Global Sales and Business Development at Klout, during a panel discussion entitled “Influence 3.0” in (How Klout Is Measuring Your Influence on LinkedIn: This was surprising to me because I...
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This is the fourth and last installment of my initial reflection on Social Buyerology. The first article, Social Buyerology: Understanding Buyers in the Social Age reflected on the need for a new science of examining ...
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The word Hunt can conjure up different feelings for different people. For some the word has a somewhat negative tone, wherein the word hunt is associated.... (RT @marcogiunta: The Hunter, The Influencer and The Problem Solver: WHICH ONE ARE YOU?
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New understanding of the financial system and implications for policy makers (with Ines Salpico) (Our Financial Network Visualization presentation at Medialab Prado's Visualizar '11 seminar today http://t.co/YypiCXM...)...
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RT @halogenmedia: Tomorrow, Halogen and @YouCast present Technology and the Future of Influencer Marketing with speaker Bonin Bough http://t.co/gdHOjwD...
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