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Tourism In 2013: Where Did It Grow And Who Fueled That Growth? - International Business Times

Tourism In 2013: Where Did It Grow And Who Fueled That Growth? - International Business Times | Infinite Content Solutions | Scoop.it
International Business Times
Tourism In 2013: Where Did It Grow And Who Fueled That Growth?
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Editorialized content curation = SEO gold.

Editorialized content curation = SEO gold. | Infinite Content Solutions | Scoop.it

One of the effects of the rise of popularity in content marketing has been a surge in content curation; the practice of aggregating similar content into one place in an attempt to create new value.


Via Ally Greer
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Olinda Turner's curator insight, January 7, 2014 8:04 PM

Wonderful article showing the value that good curation can add to search engine results. The best curations are not robotic compilation of links, but a thoughtful editorial take on a subject. Well worth the read.

Witmer Group's curator insight, January 7, 2014 8:10 PM

Excellent article!  

Sylvain Richard's curator insight, January 8, 2014 9:00 AM

Content curation: a strategy to increase SEO rankings 

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How to Nail the Opening of Your Blog Post

How to Nail the Opening of Your Blog Post | Infinite Content Solutions | Scoop.it
The opening four notes to Beethoven’s Fifth Symphony are the most popular notes in Western music.
Dun dun dun dum …
They are stormy. Heroic. Disorienting. Short enough to be remembered. Portentous enough to be memorable.

Via Jack Humphrey
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Rise in global tourism forecast to continue after exceeding 2013 expectations – UN - UN News Centre

Rise in global tourism forecast to continue after exceeding 2013 expectations – UN - UN News Centre | Infinite Content Solutions | Scoop.it
UN News Centre Rise in global tourism forecast to continue after exceeding 2013 expectations – UN UN News Centre 20 January 2014 – Despite global economic challenges, international tourism in 2013 was well above expectations, with an additional 52...
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3 Scientific Studies With Real Insight Into Social Media

3 Scientific Studies With Real Insight Into Social Media | Infinite Content Solutions | Scoop.it

It turns out social media may be even more influential than we have imagined, just not in the way many of us have envisioned. Let's take a look in these 3 scientific studies that prove social media has a real effect on sales.


Via Kamal Bennani
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The 3 C’s of Successful Content Marketing

The 3 C’s of Successful Content Marketing | Infinite Content Solutions | Scoop.it

Content marketing is a powerful way to get your audiences attention and trust. It might seem difficult to get started but it’s pretty easy to grasp when you break it down. If you are ever struggling, just remember the 3 C’s of Content Marketing – Create, Curate, and Circulate.


Via Ally Greer
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Ally Greer's curator insight, January 8, 2014 5:22 PM

The way content marketing is broken down into three C's here makes it seem so simple - and frankly, it is.


Create, Curate, Circulate.


1. Understand your audience and know what they want. Then take that knowledge and make things that will benefit them and that they will find shareworthy.


2. Discover great content related to your field that has already been created by others, add value to it by editorializing, and present it to your readers in a useful, engaging format.


3. Share your content with the world - across all social and traditional marketing channels - multiple times. Don't be afraid to repurpose content, either (in true #leancontent fashion!).

Linda Buckmaster's curator insight, January 16, 2014 6:34 PM

As we all know it's very difficult to drive traffic to your website. Remembering the 3 C's of content marketing will set you on your way to success.

Dan Brody's curator insight, January 17, 2014 8:22 AM

I like the 3 Cs approach Create, Curate and Circulate.

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2014 PR Trend Forecast: Corporate - The Holmes Report

2014 PR Trend Forecast: Corporate - The Holmes Report | Infinite Content Solutions | Scoop.it
The Holmes Report
2014 PR Trend Forecast: Corporate
The Holmes Report
The growing importance of social media had an immediate impact on consumer public relations, where companies sought to seize a new opportunity to connect with their customers.
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How to Use Video Marketing - Duct Tape Marketing | #TheMarketingTechAlert

How to Use Video Marketing - Duct Tape Marketing | #TheMarketingTechAlert | Infinite Content Solutions | Scoop.it

Basic/ Digest...

 

A recent B2B Benchmark Survey revealed more than 90% of marketing respondents used video on a site, second only to the learn more/contact us option (nearly 100%). Video topped white papers and case studies (84%) and even live demos with company representatives (just less than 80%).

 

Our draw to video is subliminal, too. The concept of fusiform facial area suggests the brain processes categorical data about a person by facial recognition. Basically, the idea is that a person’s face is a factor in how they understand and process the message that person delivers verbally.

 

The right face on your video campaign can foster trust. A voice also translates your message in an essential way.

 

A marketing video on your site is just the beginning. Start a YouTube channel. Incorporate video on landing pages. Post them to social media and your blog page. They’re easily shared through these channels, and the more a video is shared on quality sites, the better your Google page rank.

 

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Via marketingIO
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marketingIO's curator insight, January 20, 2014 8:02 PM

If you want to learn more, go here, click on Filter, and search the tag Video.