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Using Big Data to work like a real-life travel agent

Using Big Data to work like a real-life travel agent | SAP Business One | Scoop.it
The race to help travellers find the best possible flight for their needs continues and new intermediaries continue to surface buoyed by confidence in their own technology.

Via Luca Naso
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Luca Naso's curator insight, October 3, 2013 11:17 AM

The beauty of Big Data is that it makes it possible to answer "simple" questions like “How can I get a better deal?" automatically.


Here is an example of this beauty in the travel industry, where Big Data is needed because one need to search through a lot of data (fares different in time, space, conditions, reliability, personalisation, prediction).


Personal suggestion for a possible improvement: include social media data.

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Quick Wins? Big Wins? Or Can I Have My Cake and Eat It Too?

Quick Wins? Big Wins? Or Can I Have My Cake and Eat It Too? | SAP Business One | Scoop.it
Over the last month I’ve clocked a lot of miles heading from the UK to the U.S., to South Africa for the AFSUG events and back to Europe for SAPinsider, and during that time I’ve spoken to a lot of customers.  Those conversations, as you can imagine,...
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What? No App for That? Why Small Businesses Can’t Afford Not to Go Mobile

What? No App for That? Why Small Businesses Can’t Afford Not to Go Mobile | SAP Business One | Scoop.it
By: Christine Mykota, North American Ecosystem Group, SAP Picture this: One day, a valve manufacturer sends its most senior account manager, Jim, to visit its top customer.
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The Datification of Daily Life

The Datification of Daily Life | SAP Business One | Scoop.it
Although the term is ugly, “datification” is rapidly becoming a big trend in our daily lives. Datification is about taking a process or activity that was previously invisible and turning it into da...
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These CEOs Use Business Metrics on Their Marriages

These CEOs Use Business Metrics on Their Marriages | SAP Business One | Scoop.it
It may not be romantic but, hey, it works. Check out why. (Using #analytics to keep your marriage healthy?
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SAP Business One Optimizes Compliance Processes - NewsFactor Network

SAP Business One Optimizes Compliance Processes - NewsFactor Network | SAP Business One | Scoop.it
SAP Business One Optimizes Compliance Processes
NewsFactor Network
SAP Business One – Food One Solution Optimizes Business and Compliance Processes for Castle Importing, Inc. Castle Importing, Inc.
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Can cloud fix the service experience?

Can cloud fix the service experience? | SAP Business One | Scoop.it
mindtouch, cloud, crm (Can #cloud fix the service experience? [BLOG] http://t.co/MVfia2EX85 @jonerp
#custserv)
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6 reasons you can't ignore the new SAP, and 1 huge caveat

6 reasons you can't ignore the new SAP, and 1 huge caveat | SAP Business One | Scoop.it
I was at SAP's Sapphire conference earlier this summer, and it was a great glimpse into the early strides one of the most boring software companies in the world (in a good way, just like boring air...
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SAP Powering Up! From Data to Insight and Execution

SAP Powering Up! From Data to Insight and Execution | SAP Business One | Scoop.it
Before it hits the fan: predicting failures before they happen. Checkout how the SAP Predictive Maintenance solution benefits business.
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6 Keys to Harnessing the Power of Big Data

6 Keys to Harnessing the Power of Big Data | SAP Business One | Scoop.it

Citibank's director of consumer insights, Victoria Zagorsky, describes how consumer-facing businesses can harness big data without becoming overwhelmed by it.


Via Luca Naso
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Luca Naso's curator insight, July 5, 2013 9:06 AM

The key is to integrate data streams: social media data, customer service data, and so on. But to do so in an organized manner — and while keeping an eye on data quality — to avoid a data overdose.

1. Go from Data Collection to Synthesis

2. Promote Data-Sharing and Collaboration (aka Avoid Silos)

3. Invest in Technology and Skills (aka look for Big Brains)

4. Manage the Quality of data

5. Define Objectives and set Priorities

6. Focus on Actionable Insights

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Newsbyte: SAP Named Mobile Market Leader by IDC for 12th Consecutive Year ... - The Herald | HeraldOnline.com

Newsbyte: SAP Named Mobile Market Leader by IDC for 12th Consecutive Year ... - The Herald | HeraldOnline.com | SAP Business One | Scoop.it
Newsbyte: SAP Named Mobile Market Leader by IDC for 12th Consecutive Year ...
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SAP's Jonathan Becher On The Future Of Marketing: 'I Don't Have A Social Strategy'

SAP's Jonathan Becher On The Future Of Marketing: 'I Don't Have A Social Strategy' | SAP Business One | Scoop.it
SAP's CMO Jonathan Becher shares his thoughts on content marketing, customer engagement, social media, and banner advertising.
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Big data: What's helpful, what's hype - iMedia Connection

Big data: What's helpful, what's hype - iMedia Connection | SAP Business One | Scoop.it
iMedia Connection
Big data: What's helpful, what's hype
iMedia Connection
Do you want to know how to use big data to achieve your marketing goals? Do you worry that the big data revolution presents both big opportunities and significant obstacles?
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Data for Good – Telling Stories with Data

Data for Good – Telling Stories with Data | SAP Business One | Scoop.it
Ever hear the term, “data is the new oil?” The explosion of data in the world today has created an opportunity for “Big Data” analysis to help make decisions for social good.
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Transform the Decision-Making Process with Social Collaboration Software

Transform the Decision-Making Process with Social Collaboration Software | SAP Business One | Scoop.it
by Keith Hamrick, Digital, Social, and Community Marketing, SAP Reaching a group consensus can be an enormous challenge that can prevent a company from executing quickly.
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Marketers Leading the Charge to Unlock Value from Big Data - Smart Data Collective

Marketers Leading the Charge to Unlock Value from Big Data
Smart Data Collective
Big Data value & marketing You often can't get through a workday without seeing at least one headline boasting the “what if” promises of big data.
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Want a data-driven business culture? Start sorting out the BI and big data ... - ZDNet (blog)

Want a data-driven business culture? Start sorting out the BI and big data ... - ZDNet (blog) | SAP Business One | Scoop.it
Want a data-driven business culture? Start sorting out the BI and big data ...
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5 Ways Business Intelligence and Online Marketing Can Work Together - Small Business Trends

5 Ways Business Intelligence and Online Marketing Can Work Together - Small Business Trends | SAP Business One | Scoop.it
Small Business Trends
5 Ways Business Intelligence and Online Marketing Can Work Together
Small Business Trends
When you really think about it, online marketing and business intelligence were born to work with each other.
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Cloud seen as answer to big data needs

Cloud seen as answer to big data needs | SAP Business One | Scoop.it
Some agency managers are still reluctant to hand over their data to cloud computing providers, for fear of diminished security or potential hassles should they need to switch vendors.
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The enterprise mobility balancing act

The enterprise mobility balancing act | SAP Business One | Scoop.it
A recent Computing survey looked at the wide range of drivers for mobility and what organisations are hoping to achieve. John Leonard analyses the findings... (Are you keeping up with the enterprise #mobility balancing act?
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Big Data scientists, who needs them? - The Canberra Times

Big Data scientists, who needs them? - The Canberra Times | SAP Business One | Scoop.it
Big Data scientists, who needs them?
The Canberra Times
The question is, do companies now need expensive big data analysts, or data scientists to interpret it or are advances in big data analytics software good enough?
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Large European Retailer Uses IBM Big Data Analytics Cloud Suite - eWeek

Large European Retailer Uses IBM Big Data Analytics Cloud Suite - eWeek | SAP Business One | Scoop.it
eWeek Large European Retailer Uses IBM Big Data Analytics Cloud Suite eWeek With more than 122 million visitors to their site in 2012 alone and more than 15.6 million products sold, wehkamp.nl relies on big data and analytics to provide their...
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5 Ways To Use CRM for Business Intelligence [Interactive Infographic] - exploreB2B

5 Ways To Use CRM for Business Intelligence [Interactive Infographic] - exploreB2B | SAP Business One | Scoop.it
Originally posted by John Cheney at Workbooks.com. Reproduced with permission.VIEW THE ANIMATED VERSION OF THIS ARTICLECRM Intelligence, an Interactive Infographic1. Forecast sales
What is the ...
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Making the world run better

#SAP Making the world run better - SAP delivers breakthrough technology innovations that enable companies to redef... http://t.co/8Rk0WHmheu
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Airlines will use BI and personalisation to get closer to passengers - TechCentral.ie

Airlines will use BI and personalisation to get closer to passengers - TechCentral.ie | SAP Business One | Scoop.it
TechCentral.ie Airlines will use BI and personalisation to get closer to passengers TechCentral.ie According to the 2013 SITA/Airline Business IT Trends Survey, all respondents to the survey said that they plan to invest in business intelligence...
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