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The cards industry as a whole grew moderately at a CAGR of 4.99% during the review period (2007–2012), primarily driven by the prepaid and debit card categories. The slow growth in the cards industry was mainly due to global economic crises as well as the ripple effects of the Christchurch earthquake that impacted the growth of major industries in the country. During the review period, debit cards occupied the largest share in the overall cards and payments industry, and recorded a CAGR of 6.48%. Prepaid cards grew at a CAGR of 5.82% in the same period. The overall card industry is expected to grow at a CAGR of 3.77% over the forecast period (2013–2017), driven primarily by the debit and prepaid cards categories, which are expected to grow at CAGRs of 3.92% and 4.53% respectively. The credit cards category is also expected to grow at a CAGR of 2.21% during the forecast period, while charge cards are expected to exhibit negative growth at a CAGR of -1.55%.
This report provides a comprehensive analysis of New Zealand’s cards and payments industry and It provides current value for New Zealand’s cards and payments market for the year 2012 and forecast figure for the year 2017.It details the different macroeconomic, infrastructural, consumer and business drivers affecting New Zealand’s cards and payments industry.
It outlines the current regulatory framework in the industry and details the marketing strategies used by various bankers and other institutions. Also, profiles the major banks in New Zealand’s cards and payments market.
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Reasons to Buy
Make strategic business decisions using top-level historic and forecast market data related to New Zealand’s cards and payments market and each market within it and understand the key market trends and growth opportunities within New Zealand’s cards and payments market.
Assess the competitive dynamics in New Zealand’s cards and payments market and gain insights in to the marketing strategies used for selling various types of cards in New Zealand’s market.
Table Of Contents
1 Executive Summary
2 Market Attractiveness and Future Prospects of the Cards and Payments Industry
3 Analysis of Country Cards and Payments Market Drivers
3.1 Infrastructure Drivers
3.1.1 Multifunctional smartcard technology
3.1.2 Wider acceptance of EMV payments
3.1.3 Emergence of contactless technology
3.1.4 Touch2Pay service through Trusted Service Manager (TSM)
3.1.5 3-D Secure payments
3.1.6 Growing use of EFTPOS
3.1.7 POLi (Pay Online) Payment options
3.2 Business Drivers
3.2.1 E-commerce Dynamics
3.2.2 Growth in m-commerce
3.2.3 Growth in Travel and Tourism Industry
3.3 Economic Indicators
3.3.1 GDP growth rate
3.3.2 Stable inflation rate
3.3.3 Official cash rate
3.4 Card Fraud Statistics
3.5 Regulatory Framework
3.5.1 Oversight of payment systems
3.5.2 Interchange fee regulation
3.5.3 Electronic Transactions Act 2002
3.5.4 Anti-money laundering
3.5.5 Other security measures
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