CULTURE - Il est intéressant d'analyser la stratégie de trois artistes internationaux, qui ont su tirer leur épingle du jeu en 2013, et jouer des leviers offerts par internet et les réseaux sociaux pour renforcer leur notoriété ainsi que leurs revenus.
By Marcus Taylor, Director at Venture Harbour, from Econsultancy. One of the interesting things about being a digital marketer that specialises in a certain niche is that you get to understand your niche from many different angles. Over the past 12 months I’ve talked to hundreds of music companies; understanding what works, what doesn’t, and where they think their corner of the industry is going. Here’s my summary of what I think will matter when it comes to digital marketing in the music industry in 2014. 1. Content marketing: less is more, and relationships are everything It’s no surprise to...
(AFP) - L'industrie du disque, réunie à partir de samedi au Midem de Cannes, veut croire à la fin de la crise, mais reste prudente alors que le marché numérique est déjà en train de se restructurer autour du streaming.
pinget sandra's insight:
une nouvelle ère de croissance. La mutation par le streaming
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