Indoor geolocation
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Indoor geolocation
Indoor geolocation
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iBeacon for Indoor Mapping and Geolocation

iBeacon for Indoor Mapping and Geolocation | Indoor geolocation | Scoop.it
Apple will soon introduce a new product iBeacon, which allows the user to know the details in the room, such as services like the Global Positioning System (GPS) outdoors.
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Géolocalisation par smartphones dans les magasins : la CNIL fixe des limites

Géolocalisation par smartphones dans les magasins : la CNIL fixe des limites | Indoor geolocation | Scoop.it
La CNIL a fixé les limites aux pratiques de traçage des clients dans les magasins, en interdisant de conserver les identifiants uniques des smartphones suivis à la trace, sauf
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Is Geolocation the Future of Mobile Advertising? - contenido - MWCentre

Is Geolocation the Future of Mobile Advertising? - contenido - MWCentre | Indoor geolocation | Scoop.it
What do you think when you're navigating through a Mobile App and a screen with advertising interrupts your navigation? Do you find it annoying? Personally, it bothers me, so I close it as...
vincent mouret's insight:

For sure it is a new trend.

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Geolocation based apps are being launched and tested by big retailers - Mobile Commerce Press

Geolocation based apps are being launched and tested by big retailers - Mobile Commerce Press | Indoor geolocation | Scoop.it
Mobile Commerce Press Geolocation based apps are being launched and tested by big retailers Mobile Commerce Press Another example of a major retailer taking advantage of location based marketing with geolocation technology is Duane Reade, the drug...
vincent mouret's insight:

Nothing et on the gig french players....

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Geolocation based marketing tactics prove useful - Mobile Commerce Press

Geolocation based marketing tactics prove useful - Mobile Commerce Press | Indoor geolocation | Scoop.it
Mobile Commerce Press Geolocation based marketing tactics prove useful Mobile Commerce Press Geolocation based marketing isn't just a matter of trying to use locally targeted ads on search engines to drive customers into brick and mortar shop doors...
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Geolocation based mobile marketing tech unveiled by Mood Media - Mobile Commerce Press

Geolocation based mobile marketing tech unveiled by Mood Media - Mobile Commerce Press | Indoor geolocation | Scoop.it
Mobile Commerce Press Geolocation based mobile marketing tech unveiled by Mood Media Mobile Commerce Press Mobile marketing technology provider, Mood Media, has just announced the launch of its Mood Presence technology that applies the size of its...
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Une nouvelle expérience mobile intégrant la géolocalisation, Facebook et Passbook

Une nouvelle expérience mobile intégrant la géolocalisation, Facebook et Passbook | Indoor geolocation | Scoop.it
Chez Tigerlily, l'innovation est au coeur de notre reflexion. Nous aidons les marques à proposer des expériences avant-gardistes...

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Geotargeting Vs. Geofencing Vs. Beaconing: the art of nailing time and place [INFOGRAPHIC] - AppsBuilder Blog

Geotargeting Vs. Geofencing Vs. Beaconing: the art of nailing time and place [INFOGRAPHIC]  - AppsBuilder Blog | Indoor geolocation | Scoop.it
Geotargeting, geofencing and the newest player on the field, beaconing, allow businesses to leverage their strongpoints in a tailored way.
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Retail's Next Big Bet: iBeacon and the Promise of Geolocation Technologies | Innovation Insights | Wired.com

Retail's Next Big Bet: iBeacon and the Promise of Geolocation Technologies | Innovation Insights | Wired.com | Indoor geolocation | Scoop.it
Image: jnxyz/Flickr Advancements in mobile technologies have come a long way in recent years.
vincent mouret's insight:

A bi bet indeed.

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Geo Indoor's curator insight, May 27, 2014 3:54 PM

 Retail's Next Big Bet: iBeacon and the Promise of Geolocation Technologies | Innovation Insights 

 

 

 

 

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Geolocation Targeting: Stalking or Smart Marketing? - MediaPost Communications

Geolocation Targeting: Stalking or Smart Marketing?
MediaPost Communications
That is the question.
vincent mouret's insight:

Smart marketing for sure :-)

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Geolocation technology based marketing should be approached with caution - Mobile Commerce Press

Geolocation technology based marketing should be approached with caution - Mobile Commerce Press | Indoor geolocation | Scoop.it
Mobile Commerce Press
Geolocation technology based marketing should be approached with caution
Mobile Commerce Press
Geolocation technology has a great amount of potential but could be off-putting to consumers if used incorrectly.
vincent mouret's insight:

Location context based  is coming on mobile... when and how? 

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Geolocation indoors is the next big game for Google, Apple, and eBay - Mobile Commerce Press

Geolocation indoors is the next big game for Google, Apple, and eBay - Mobile Commerce Press | Indoor geolocation | Scoop.it
Mobile Commerce Press Geolocation indoors is the next big game for Google, Apple, and eBay Mobile Commerce Press According to some of the latest information that has been released by ABI Research, a number of industry giants – including Google,...
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Geo Indoor's curator insight, November 1, 2013 7:37 PM

http://www.mobilecommercepress.com/geolocation-indoors-next-big-game-google-apple-ebay/859171/

 

Google is maintaining an expansion of geolocation based indoor mapping and that it has been discussing some of its intentions for this technology quite openly at I/O. It isn’t just the smartphone manufacturers that are involved in this technology, as there have been four large AP providers (Motorola, Cisco, Ruckus, and Aruba) that have acquired business within this space.  

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L'Aquitaine consacre 1 M EUR à la géolocalisation - LEntreprise.com

La région Aquitaine va consacrer près d'un million d'euros à la recherche et aux applications liées à la géolocalisation indoor (dans des bâtiments), à travers un "laboratoire" étudiant les multiples usages de cette technologie, notamment leur impact sur les modes d'achat.
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Google Maps : de nouvelles API optimisent la géo-localisation du mobinaute

Google Maps : de nouvelles API optimisent la géo-localisation du mobinaute | Indoor geolocation | Scoop.it
Google annonce la disponibilité de deux nouvelles interfaces de programmation pour son service de cartographie Google Maps. Depuis quelques temps, Google doit faire face à une concurrence accrue su...

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