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25 Ways To Earn Your Audience

25 Ways To Earn Your Audience | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it

I keep noodling on the idea of how you earn — not build, necessarily, but earn — your audience as a creative type. I’m not sure I have all (or any of) the answers, but here’s a good shot at it.


Via Simon Staffans
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Amazon.co.uk: softmarmotte's review of 'After Earth' plus author's response

Amazon.co.uk: softmarmotte's review of 'After Earth' plus author's response | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it

Olsen: Out of curiosity and the fact that I was particularly busy and underprepared, I decided to release my first three titles in late March and early April without any solicited reviews ready and waiting to be posted immediately upon release, etc.

 

I wanted to see what the Amazonian environment threw at the book.

 

This probably lacks circumspection, but, anyway … I’m in this for the long haul, so it doesn’t end with this review. I’m pretty sure that ridiculous negative reviews won’t kill my books ... unless there's a lot of them, and they're mixed with good negative reviews, lol!

 

Anyway, the first review for my first novel apparently came from Belgium and was degenerate to say the least: apart from it being one star, it was illiterate and unfounded.

 

I decided to respond directly instead of staying quiet or merely reporting abuse. I know that this goes against conservative wisdom: I just prefer a different approach.

 

Here’s my lengthy response …

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Smashwords Releases Revealing Analysis of eBook Pricing and Selling | ePublish a Book

Smashwords Releases Revealing Analysis of eBook Pricing and Selling (via http://www.lucreid.com) Smashwords founder Mark Coker just released a presentation and...
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Your Tweets Are Not Your Own, Says New York Judge

Your Tweets Are Not Your Own, Says New York Judge | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it

[...] Because your tweets belong to Twitter.

The question came up in the case of an Occupy Wall Street protester who is being charged with disorderly conduct during a march across the Brooklyn Bridge. The defense’s legal team filed a motion to quash the subpoena, which was just denied.

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Two reasons why I quit Tumblr

Two reasons why I quit Tumblr | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it
What is Tumblr? Besides being a highly addictive micro-blogging platform, [1] it was the place I did most of my blogging during the last few years. That is, until a few weeks ago. Two primary reaso...
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Content Curators are the New Superheros of the Web

Content Curators are the New Superheros of the Web | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it

Steven Rosenbaum has an interesting article on Fast Company, outlining the reasons why curation is here to stay and the importance that curators will play in your information consumption diet.

 

He writes: "...So anyone who steps up and volunteers to curate in their area of knowledge and passion is taking on a Herculean task.

 

They're going to stand between the web and their readers, using all of the tools at their disposal to "listen" to the web, and then pull out of the data stream nuggets of wisdom, breaking news, important new voices, and other salient details.

 

It's real work, and requires a tireless commitment to being engaged and ready to rebroadcast timely material.

 

While there may be an economic benefit for being a "thought leader" and "trusted curator," it's not going to happen overnight.

 

Which is to say, being a superhero is often a thankless job.

 

The growth in content, both in terms of pure volume and the speed of publishing, has raised some questions about what best practices are in the curation space."

 

He also has some pretty straightforward advice on what, as a curator, you should never do:

 

"1. If you don't add context, or opinion, or voice and simply lift content, it's stealing.

 

2. If you don't provide attribution, and a link back to the source, it's stealing.

 

3. If you take a large portion of the original content, it's stealing.

 

4. If someone asks you not to curate their material, and you don't respect that request, it's stealing.

 

5. Respect published rights. If images don't allow creative commons use, reach out to the image creator--don't just grab it and ask questions later."

 

And he definitely has a point on all of these. 

 

Recommended. 7/10

 

Read the full article: http://www.fastcompany.com/1834177/content-curators-are-the-new-superheros-of-the-web?partner=rss 


Via Robin Good, janlgordon
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Jonathan Rattray Clark's comment, April 18, 2012 1:14 AM
Scooping it .........thanks Robin I really like your curation .... And value your wisdom ......it seems there is purpose to my constant information minning as and educator artist and passionate information collector .......I find it incredibly exciting to find fresh thinking and response to the living world around us and in particular our individual passions. Thank you for your wisdom
Robin Good's comment, April 18, 2012 1:16 AM
Thank you Jonathan. Glad to be of help and inspiration to you.

Tony Gu's comment, April 20, 2012 1:30 AM
I am really enjoying reading this article.
I found that the way Robin Good curate this article truly practice the ‘No Stealing’ rules. Thanks for sharing this with all of us. Big up!
Rescooped by olsen jay nelson from Ebooks and thereabouts
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Disappointed by Google

Disappointed by Google | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it
Last week Google announced plans to wind down the reseller component of their eBook service. As Google put it, the program "has not gained the traction that we hoped it would", so they're pulling the plug next January.

Via SecondoMe
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21 Tips to Keep Your Writing Sharp | Heidi Cohen

21 Tips to Keep Your Writing Sharp | Heidi Cohen | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it

Every writer has days when they sit down to write and the words just don’t flow onto the page. The problem writers have is, when their heart isn’t in their writing, it shows. (Here's how to overcome your writing demons).


~Via Don Hornsby


Via Gina Stepp
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Content Curation: Truths, Threats, Motivations and Opportunities | Altimeter Group

Content Curation: Truths, Threats, Motivations and Opportunities | Altimeter Group | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it

This is a cross-post from Altimeter Group Researcher Jaimy Szymanski. I excerpted from the article:

 

"Curation is taking over the digital content scene. With related applications and platforms multiplying, the act of collecting and sharing content has become second nature for most of us.

 

When talking data it’s far simpler to look at all the content out there and curate, rather than analyze the gaps and create new, original content to fill them.


This brings up some unnerving questions as well:
- With curation on the rise, what effect will this have on the creation of new, interesting, valuable and thought-provoking content online?
- When (if at all) will curated content be accepted as unique content?
- What happens when curators far outnumber creators?

 

But, upon taking a closer look behind the why of curation, the researcher found potential value pulling some data from Trendstream.

 

 

***Motivations Behind Content Curation and Sharing:

1) Motivations behind curation are positive: to share a good experience, to help consumer pick out good product and to encourage company improvement.

 

2) Millennials share content focused on “self.” As generations get older, secondary motivation shifts to a bigger picture though, to helping consumers. Add to that the fact that many have grown up recognizing technology as a platform for both utility and self-expression or promotion.

 

3) Fostering expertise is among lowest motivations. I predict that curated content will increasingly be more accepted as “original” content over time, as long as it contains some unique insight or alteration.

 

 

***Where Curation Opportunities Lie:

Curation will prove to be a very positive trend for marketers who are looking to affect their audience via way of content marketing.

It’s quite possible that content curators will also begin to be recognized as influencers in their respective industries, and organizations will treat them as such.

 

I’ll end with a few final thoughts: 

1) The amount of content curated will rise and fall in cycles, as shared content depends on original content creation to survive.
2) Organizations will weave curation into their content strategies, at the very least to ensure sharing of their content is as simple as possible for consumers.
3) Application development – both web-based and mobile – will continue to support the curation trend."

 

 

Read full article here: 
http://www.altimetergroup.com/2012/03/content-curation-truths-threats-motivations-and-opportunities.html


Via Giuseppe Mauriello
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Giuseppe Mauriello's comment, March 28, 2012 10:18 AM
@Karen...thank you so much for appreciation about this article and my topic!
neulabs's comment, April 2, 2012 2:14 AM
great curation page martin - TQ
Martin Gysler's comment, April 2, 2012 4:48 AM
Thank you neulabs, I appreciate your support :)
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Self-Publishing: Carnival of the Indies Issue #18 — The Book Designer

Self-Publishing: Carnival of the Indies Issue #18 — The Book Designer | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it
Self-Publishing: Carnival of the Indies Issue #18 including Bridget McKenna, Joanna Penn and Andre Girard...
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11 Free Adobe Photoshop Alternatives (Softwares)

11 Free Adobe Photoshop Alternatives (Softwares) | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it
At the point this article was created, Adobe Photoshop CS3 still cost about USD $649 per copy. I think it’s safe to say that not everyone will afford to get a copy or willing to get a copy if all one need to do is just basic image editing stuff.
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Social Demographics: Who's Using Today's Biggest Networks [INFOGRAPHIC]

Social Demographics: Who's Using Today's Biggest Networks [INFOGRAPHIC] | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it

In case you missed this from Mashable last week, great information on 845 million active users on social networks. 

 

**More than 66% of adults are connected to one or more social media platforms, but who exactly are these people?


Via janlgordon
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Bare Bones Guide: How to turn a Word file into a Mobi/PRC file for Amazon Kindle in 10 easy steps

Bare Bones Guide: How to turn a Word file into a Mobi/PRC file for Amazon Kindle in 10 easy steps | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it
[UPDATE Nov 8, 2011: I have learned that Mobipocket can be very fickle about whether it wants to work on a person's computer, based on random things like what browser you have installed. It may wor...
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7 Reasons to Rethink Your Blogging Strategy: New Research | Social Media Examiner

7 Reasons to Rethink Your Blogging Strategy: New Research | Social Media Examiner | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it
New research shows business blogging is here to stay. Check out the latest stats on professional blogging and how business bloggers are using their blogs.

Via Dick Foster
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Smashwords: Can Ebook Data Reveal New Viral Catalysts to Spur Reader Word-of-Mouth?

Smashwords: Can Ebook Data Reveal New Viral Catalysts to Spur Reader Word-of-Mouth? | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it

Mark Coker (founder of Smashwords): In my new best practices ebook, The Secrets to Ebook Publishing Success, I explore at great length a concept I call Viral Catalysts.  Think of viral catalysts as the virtual knobs, dials and levers attached to an ebook that an author or publisher can tweak to increase reader word-of-mouth.  Viral catalysts make books more available, discoverable and enjoyable to readers.  See Secret #19 in the book for a full discussion of viral catalysts.

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Consumers Choosing Tablets Over E-Readers, E-Book Sales to Suffer | Digital Book World

Consumers Choosing Tablets Over E-Readers, E-Book Sales to Suffer | Digital Book World | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it
As consumers increasingly choose tablet computers over e-readers for e-book reading, the e-book business will be adversely affected, according to a new survey.
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Showing, Not Telling, Personality Through Speech and Thought

You know the fiction-writing dictum “Show, don’t tell.” But how does it apply in practical terms when it comes to communicating characterization without exposition?
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A Newbie's Guide to Publishing: The Agency Model Sucks

A Newbie's Guide to Publishing: The Agency Model Sucks | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it

If you're a regular reader of my blog, no doubt you've heard about the Department of Justice filing suit against five of the Big 6 publishers for collusion. If you haven't read the complaint, you should.


Personally, I don't care if their alleged collusion was illegal or not. I've been known to break laws on occasion myself.
What I do care about is how authors are reacting to this news.
I won't point fingers, but a Google or Twitter search will show how many authors seem to think Amazon is bad, the agency model is good, and the poor Big 6 are getting the shaft.
Uh, no. That's just plain wrong.
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WordPress Plugins for Writers | Word Grrls

WordPress Plugins for Writers | Word Grrls | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it
I got the idea to make a post about WordPress plugins for writers. I use a few which help me and thought I’d share them.

Via Laura Brown
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Content Writing Tips

Content Writing Tips | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it
Good content writing entertains, performs well in search engines, and provides helpful answers to those who need information. Content writing is an art, and with all arts, practice makes perfect.

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50 Years of Stupid Grammar Advice - The Chronicle Review - The Chronicle of Higher Education

50 Years of Stupid Grammar Advice - The Chronicle Review - The Chronicle of Higher Education | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it

"The Elements of Style does not deserve the enormous esteem in which it is held by American college graduates. Its advice ranges from limp platitudes to inconsistent nonsense. Its enormous influence has not improved American students' grasp of English grammar; it has significantly degraded it."


Via Geoffrey Allan Plauché
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Amazon and Book Review Ownership | ePublish a Book

Amazon and Book Review Ownership | ePublish a Book | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it
Did you know that once you post a review on Amazon, they own the rights to the review? And they prevent authors from using the review for promotional purposes?...
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Farther vs. Further

Farther vs. Further | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it
Is there any difference between farther and further? Merriam-Webster’s online dictionary notes in a usage discussion that as an adverb, farther and further are used indiscriminately when literal or figurative distance is involved.
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Initial Thoughts On JustRetweet And Triberr As A Solution To Increase Blog Pageviews | damondnollan.com

Initial Thoughts On JustRetweet And Triberr As A Solution To Increase Blog Pageviews | damondnollan.com | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it

As of late, I've been following Ms. Ileane's lead as it pertains to community engagement. How has she systematically increased the number of Likes, shares, and comments on her site? While I'm sure the answer is a complex one with many moving parts, I believe one secret of success lies in the company she keeps.

In an effort to get my blog seen by more eyes, I asked the question, "What would Ms. Ileane do?"


Via Ileane Smith
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Report: 51% of web site traffic is 'non-human' and mostly malicious | ZDNet

Report: 51% of web site traffic is 'non-human' and mostly malicious | ZDNet | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it
Web site analytics packages record what real people do on a site but most web site traffic comes from other computers often with nefarious intent.
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