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Writing the Back Cover Blurb

Writing the Back Cover Blurb | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it

A blurb is the book description you find on the back of a book or online to describe a book's contents.  Most run several paragraphs, but some publishers want them shorter or in a special format so be sure to check with your publisher's guidelines before you begin work.

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Rescooped by olsen jay nelson from An Eye on New Media
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29 Content Marketing Secrets from #cmworld Speakers [Free eBook] | Content Marketing Institute

29 Content Marketing Secrets from #cmworld Speakers [Free eBook] | Content Marketing Institute | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it

Top Rank Online Marketing and Content Marketing World share their content marketing secrets with the masses.

You’ll be tempted to destroy this dossier of highly valued intelligence before your competitors get to it, but resist you must.

You’ll hear from:

- Lee Odden: TopRank Online Marketing;
- Joe Pulizzi: Content Marketing Institute;

- Ann Handley: MarketingProfs;

- Michael Stelzner: Social Media Examiner;

- Jason Falls: Social Media Explorer;

....and many others!

 

Read original article and download free eBook here:

http://www.contentmarketinginstitute.com/2012/08/content-marketing-secrets/


Via Giuseppe Mauriello, Julien CARLIER, Ken Morrison
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Ken Morrison's comment, September 15, 2012 6:58 AM
Hello.
Thank you for the rescoop. Good luck on your new scoop.it site. My absolute top advice is to create a strategic tagging system at the beginning and tag everything. It will help you and your followers find your old posts quickly. Scoop.it will also reward you with a high score...this will help others find you based on your score. Good luck!
Ken
Ken Morrison's comment, September 15, 2012 9:10 PM
Hello Olsen Jay,
I appreciate the rescoop.
Ken
Rescooped by olsen jay nelson from Basic Blog Tips
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11 Great Blogging Tips | Successful Blogging

11 Great Blogging Tips | Successful Blogging | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it

Looking for Great Blogging Tips? Here’s a Links Roundup. Now that I’ve finally tamed Google Reader and learned how to follow a blog by RSS it’s getting easier to read more and save posts I like.

 

11. When is a Sales Page Not a Sales Page? - On Basic Blog Tips, which also starred on the Top 10 Blogs for Bloggers list with Successful Blogging. This is a guest post by me so I might be a bit biased. Written to get you rethinking your about page.


Via Ileane Smith
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Publishing Is Broken, We're Drowning In Indie Books - And That's A Good Thing - Forbes

I love books.  Physical books.  Books that sit in my lap and warm it like a sleeping pup.  Three and a half years ago, I had an e-reader unwillingly thrust upon me.  I ignored it at first; shunned it.  Then one day I was packing for a long trip and...
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Key Insider StumbleUpon Hints & Tips You Must Read Now - Bad Redhead Media

Key Insider StumbleUpon Hints & Tips You Must Read Now - Bad Redhead Media | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it

Today’s guest post is by Natalie Sayin, author of The Turkish Travel blog. She enjoys wasting time on social media sites and has an addiction to lemon meringue pie. In this article, she talks about her experience with Stumble Upon and shares her hints and tips for using it.

 

StumbleUpon is a social sharing and bookmarking site, mainly used by website owners. It has been around for a long-time, but is still attracting newcomers, eager to find out how to use it properly.

 

In this article, I list my StumbleUpon hints and tips, but before we start, let us discuss the true purpose of the site.

 

Many website owners describe it as a traffic generation tool. It can drive massive amounts of traffic to your site, but if you view it as only that, in one month, you will be bored and stop using it.

 

Stumbleupon is a social media site and to quote them…

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EXTRA ETHER: Buying Book Reviews – Still Admire John Locke? | Jane Friedman

EXTRA ETHER: Buying Book Reviews – Still Admire John Locke? | Jane Friedman | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it

That’s the New York Times’ David Streitfeld quoting Todd Jason Rutherford, who, Streitfeld reports, commissioned 4,531 glowing and completely bogus book reviews at the now-inactive GettingBookReviews.com.

The story, The Best Book Reviews Money Can Buy, describes what Nate Hoffelder at The Digital Reader is calling The Next Great Promotional Tool for Self-Published Authors. Writes Hoffelder:

If you’re a self-published author who is still struggling to get noticed, now might be the time to swallow the rest of your pride, jettison your code of ethics, and start buying reviews. (Hey, everyone is doing it.)

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China Mieville about future of books

China Mieville about future of books | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it

[...] And translation is now crowdsourced, out of love. Obscure works of Russian avant-garde and new translations of Bruno Schulz are available to anyone with access to a computer. One future is of glacially slowly decreasing, but decreasing, parochialism. [...]


Via Artur Coelho
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What Kobo and Amazon need to do with their Second Generation Tablets | Good E-Reader - ebook Reader and Digital Publishing News

What Kobo and Amazon need to do with their Second Generation Tablets | Good E-Reader - ebook Reader and Digital Publishing News | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it
E-Reading as changed dramatically in the last two years and many users are making the switch from traditional e-ink devices to tablets.
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Conventional commitments in narrative criticism

Conventional commitments in narrative criticism | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it

A lot of narrative criticism revolves around conventional commitments about what shape good stories should take; this much is obvious, although some people may call it good judgment when it applies to their own criticism...

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The importance of syndicating blog articles: it’s not a duplicate content issue | sfauthoralliance.com

The importance of syndicating blog articles: it’s not a duplicate content issue | sfauthoralliance.com | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it

Apparently there’s quite a misconception out there in cyberspace about the difference between syndicating and duplicating content.

 

Most people fear being blacklisted, so they steer clear of anything they think sounds like duplicate conent. But do they understand it to begin with? From what I’ve researched, the answer seems to be no… 

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Smashwords Unveils Library Direct Catalog | Good E-Reader - ebook Reader and Digital Publishing News

Smashwords Unveils Library Direct Catalog | Good E-Reader - ebook Reader and Digital Publishing News | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it
Photo credit: mediadecoder.blogs.nytimes.com Ebook distribution platform Smashwords, one of the top retailers for self-published and digitally published...
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Marketing fiction versus marketing-fiction

Marketing fiction versus marketing-fiction | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it

Marketing to the reader What I’ve become increasingly aware of is the fact that the contemporary author publishing on Amazon seems to generally gravitate towards pleasing the reader and giving them what they want.

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E-books sold for 'price of a cup of tea' are harming industry, says author - Telegraph

E-books sold for 'price of a cup of tea' are harming industry, says author - Telegraph | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it

Olsen: Quite funny really.  The comments are good as well.

 

Selling e-books for “less than half the price of a cup of tea” is devaluing literature, a bestselling crime novelist said.

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olsen jay nelson's comment, August 7, 2012 9:18 PM
I think the comment about this author positioning himself in an elitist manner for marketing purposes is quite insightful ... not to mention the photo of the author:-)
Rescooped by olsen jay nelson from Web 3.0
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Imagining Web 3.0

Imagining Web 3.0 | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it
The internet at its current growth rate and development stands to be the greatest machine ever built in the history of humanity. Extract of a keynote presentation at the Sci-Bono Discovery Centre on Thursday, June 21 2012.

Via Lee Webster, Pierre Tran
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Ebook growth explosive; serious disruptions around the corner - The Shatzkin Files

Ebook growth explosive; serious disruptions around the corner - The Shatzkin Files | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it
The news about trade ebook sales growth continues apace. The IDPF has just said that sales in June 2009 were up 136% over June a year ago. Calendar yea ...
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Rescooped by olsen jay nelson from Amazon Kindle
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New Kindle and Kindle Fire Leaked in Commercial? - The Digital ...

New Kindle and Kindle Fire Leaked in Commercial? - The Digital ... | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it
Someone has gotten their hands on what looks to be an ad from Amazon. The ad shows both the new Kindle Paperwhite as well as a 7″ Kindle Fire. I'm going to assume that the KF is also new, though that's not clear.

Via James Whitelock
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How to Become a Best Selling Author on Amazon | The Official BookBuzzr Blog

How to Become a Best Selling Author on Amazon | The Official BookBuzzr Blog | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it

BookBuzzr subscriber Steena Holmes has been zooming up the Amazon charts. Her book – Finding Emma – has hit the top of the charts on Amazon.

Here are some stats for the book:

# 1 in three different categories
#13 on the Amazon best seller list.
Over 125 book reviews

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“Devaluation” and Other Pricing Myths | The Passive Voice

“Devaluation” and Other Pricing Myths | The Passive Voice | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it
From author Jackie Barbosa: A natural consequence of writing books with the intention of making a profit from their sale is that the author and publisher (sometimes different entities, sometimes the same) tend to think of the books as having an...
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Character is the very life of fiction. Setting...

Character is the very life of fiction. Setting... | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it

"Character is the very life of fiction. Setting exists so that the character has someplace to stand. Plot exists so the character can discover what he is really like, forcing the character to choice and action. And theme exists only to make the character stand up and be somebody."
— John Gardner


Via Laura Brown
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Bubble Deflated, Social Media Will Now Change the World - Forbes

Bubble Deflated, Social Media Will Now Change the World - Forbes | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it
There’s no longer any need to worry that Facebook, Groupon, LinkedIn, Zynga or other social-oriented startups will change the world tomorrow—but there was never any real chance of that.

Via Dr. Susan Bainbridge
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Rescooped by olsen jay nelson from Science Fiction Future
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How Paperbacks Transformed the Way Americans Read

How Paperbacks Transformed the Way Americans Read | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it
How Paperbacks Transformed the Way Americans ReadHalf a century before e-books turned publishing upside down, a different format threatened to destroy the industry.

 

Here’s a little perspective: In 1939, gas cost 10 cents a gallon at the pump. A movie ticket set you back 20 cents. John Steinbeck’s The Grapes of Wrath, the year’s bestselling hardcover book, was $2.75. For a nation suffering 20 percent unemployment, books were an impossible expense.

 

But in just one day, Robert de Graff changed that. On June 19, 1939, the tall, dynamic entrepreneur took out a bold, full-page ad in The New York Times: OUT TODAY—THE NEW POCKET BOOKS THAT MAY TRANSFORM NEW YORK’S READING HABITS.

 

The ad was timed to coincide with the debut of his newest endeavor, an imprint called Pocket Books. Starting with a test run of 10 titles, which included classics as well as modern hits, de Graff planned to unleash tote-able paperbacks on the American market. But it wasn’t just the softcover format that was revolutionary: De Graff was pricing his Pocket Books at a mere 25 cents.

 

Despite its audacity, de Graff’s ad wasn’t brazen enough for his taste. A former publishing exec who’d cut his teeth running imprints for Doubleday, de Graff wanted the ad to read THE NEW POCKET BOOKS THAT WILL TRANSFORM NEW YORK’S READING HABITS. His business partners at Simon & Schuster were less confident and forced the edit. Even though some European publishers were making waves with paperbacks—Penguin in England and Albatross in Germany—New York publishers didn’t think the cheap, flimsy books would translate to the American market.

 

They were wrong. It took just a week for Pocket Books to sell out its initial 100,000 copy run. Despite industry skepticism, paperbacks were about to transform America’s relationship with reading forever.

 

 


Via James Keith
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Why I Write: George Orwell’s Four Motives for Creation

Why I Write: George Orwell’s Four Motives for Creation | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it
"Sheer egoism...Writers share this characteristic with scientists, artists, politicians, lawyers, soldiers, successful businessmen -- in sh...

Via addkerberos
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SPOS #317 - Get Writing With Jeff Goins

SPOS #317 - Get Writing With Jeff Goins | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it

Do you think you have a book in you? A blog? A blog post? A clever tweet? Do you love the industry that you serve? Do you write about it? There's no doubt about it, writing will make you smarter, better and more informed about your life (both personally and professionally). The problem is that most people don't know where to start. They think that writers have some kind of special, unique gift. Jeff Goins can help you. I read his e-book, You Are A Writer (So Start Acting Like One) and it gave me a ton of insight. Ricardo Bueno was kind enough to make an e-intro, and I was thrilled that Jeff agreed to come on to the podcast. Jeff has since published his first book, Wrecked, and continues to blog regularly about how to write and how to become a better writer. Enjoy the conversation...

 

http://goinswriter.com/great-writers/


Via Ken Morrison
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Ken Morrison's comment, August 9, 2012 10:18 AM
Thank you for the rescoop. I stumbled upon Jeff Goins. I really like his view and his mission. His free ebook manifesto is worth checking out if you haven't yet. It doesn't waste time and jumps right to the heart of writing. i like you site. Keep up the great work.
Ken
Rescooped by olsen jay nelson from Creative Writing Inspiration
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25 Things You Should Know About Writing Horror

25 Things You Should Know About Writing Horror | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it

Olsen: Probably useful for more than just horror writers...


Via Laura Brown
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Linear versus non-linear reading in the modern fiction readership

Linear versus non-linear reading in the modern fiction readership | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it

The challenge of reading on...


Anything complicated or sophisticated or philosophical has a hard time convincing certain readers (a large number, in fact) that they should continue to read on.

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