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Google Now: Behind The Predictive Future Of Search | The Verge

Google Now: Behind The Predictive Future Of Search | The Verge | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it

Excerpted from article:

"For decades, visions of the future have played with the magical possibilities of computers: they'll know where you are, what you want, and can access all the world's information with a simple voice prompt. That vision hasn't come to pass, yet, but features like Apple's Siri and Google Now offer a keyhole peek into a near future reality where your phone is more "Personal Assistant" than "Bar bet settler." The difference is that the former actually understands what you need while the latter is a blunt search instrument.

 

Google Now is one more baby step in that direction. Introduced this past June with Android 4.1 "Jelly Bean," it's designed to ambiently give you information you might need before you ask for it. To pull off that ambitious goal, Google takes advantage of multiple parts of the company: comprehensive search results, robust speech recognition, and most of all Google's surprisingly deep understanding of who you are and what you want to know.

 

With Android 4.2 Google has updated the feature with new information cards in new categories, but Google Now isn't important for what it does, well, "now," but the building blocks are there for a radically different kind of platform in the future.

 

1) A deeper understanding:

You may not be familiar with Google Now, primarily because it's only available on the sliver of Android devices.

It's essentially an app that combines two important functions: voice search and "cards" that bubble up relevant information on a contextual basis.

One favorite example is a voice search for something that pulls from all those multiple sources and turns it into a comprehensible and useful result.

 

The first category involved Gmail integration. With your permission, Google will keep an eye on your inbox and recognize flight confirmations, hotel reservations, restaurant bookings, event tickets, and package tracking emails.

The new features are part of Google’s growing efforts to provide relevant results based on the knowledge it’s accumulated about you. As search gets better, so do people’s expectations for what it provides.

 

 

2) Neural networks:

Speech recognition is a very difficult problem to solve, as anybody who has dealt with voice search knows all too well. Recently, Google has changed its approach to making it work in a fundamental way, replacing a system that was the result of years of effort with a new framework for understanding the spoken word. Google has shifted to using a neural network that's much more effective at understanding speech.

 

A neural network is a computer system that behaves a bit like the actual neurons in your brain do. Essentially, the computer is designed with layers of software-based "neurons" that do the same thing actual neurons do: take input in and "fire" off to other neurons based on the data they receive.

The approach "led to about between 20 to 25 percent reduction in the error rate in our system,".

 

 

3) Knowledge Graph:

In a very real way, Google is trying to get its computers to actually understand what it is you're asking them. Part of that comes from a relatively new initiative called the "Knowledge Graph," the company's effort to compile a database of "entities" in the world.

n truth, Google only knows those details because it is so adept at crawling the web — but the additional layer of abstraction created by putting that information into the structured Knowledge Graph means that Google can do more with search results.

Having something to talk about and talking to somebody are two different things, and with regard to the latter Google is again taking a Google-esque approach.

 

 

4) In a single app, the company has combined its latest technologies: voice search that understands speech like a human brain, knowledge of real-world entities, a (somewhat creepy) understanding of who and where you are, and most of all its expertise at ranking information. Google has taken all of that and turned it into an interesting and sometimes useful feature, but if you look closely you can see that it's more than just a feature, it's a beta test for the future..."

 

Read full, long and interesting article here:

http://www.theverge.com/2012/10/29/3569684/google-now-android-4-2-knowledge-graph-neural-networks

 


Via Giuseppe Mauriello
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The bell curve is moving (mass geekery)

The bell curve is moving (mass geekery) | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it

.On the left, geeks and nerds and people who love stuff because the new is new and edgy and changes things. All the way to the right, the laggards, the ones who want to be the last to change. And in the middle, the masses, the ones who wait for the new idea to be proven, cheap and widely adopted. Most people are in the middle, and a few are on either edge. (Note that in every area of interest, different people put themselves into different segments. You might be a shoe geek but a movie laggard).

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Latest Numbers: E-Books up, Paperbacks Down - Digital Book World

Latest Numbers: E-Books up, Paperbacks Down - Digital Book World | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it
Latest Numbers: E-Books up, Paperbacks DownDigital Book WorldChildren's e-book sales are up 252% in the first half of 2012 versus the same period last year – a surge thought to be fueled by the stupendous success of The Hunger Games – according to...

Via Shevi Arnold
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The Complete Guide to Successful Landing Pages [Infographic] | Unbounce

The Complete Guide to Successful Landing Pages [Infographic] | Unbounce | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it
Myth: Landing pages are simple. Reality: There's much more to a successful landing page, study this infographic to learn a few of the reasons why.

Via Manish Dhane
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Flowchart: How Do I Publish a Book? | WritersDigest.com

Flowchart: How Do I Publish a Book? | WritersDigest.com | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it

One of the questions we get asked the most at Writer’s Digest: How do I publish a book?

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Browse, Search, Filter, Manage Your Lists On Twitter And Get Detailed Analytics With Twitonomy

Browse, Search, Filter, Manage Your Lists On Twitter And Get Detailed Analytics With Twitonomy | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it

From official website, here are some features:

- Get detailed and visual analytics on anyone's tweets, retweets, replies, mentions, hashtags...;
- Browse, search, filter and get insights on the people you follow and those who follow you;
- Monitor your interactions with fellow users of Twitter: mentions, retweets, favorites...;
- Backup/export any user's tweets to an Excel spreadsheet in just one click;
- Monitor tweets from your favorite users, lists and keyword searches;
- Find out easily those you follow but don't follow you back;
- Easily add & remove people you follow to your lists;
- Get the list of the followers you don't follow back;
- Add and remove people in batch to your lists;
- Browse, search, filter and sort your lists;
- Track clicks on the links in your tweets;
And much more..."

 

Try out it here: http://twitonomy.com

 


Via Giuseppe Mauriello
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Amazon Says Kindle Users Are Entitled To eBook Refund

Amazon Says Kindle Users Are Entitled To eBook Refund | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it
CHICAGO (Reuters) - Owners of Amazon.com's Kindle e-readers will receive refunds on past e-book purchases and see e-book prices drop if a judge approves legal settlements with publishers accused of fixing prices, according to the Internet retailer.
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Humble Ebook Bundle Rumbles Along

Humble Ebook Bundle Rumbles Along | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it
With a week to go before it closes out, the Humble Ebook Bundle has sold nearly 46,000 bundles and made some $577,000 for its authors and for charity.
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3 Digital Marketing Strategies you Should Not Ignore

3 Digital Marketing Strategies you Should Not Ignore | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it

The art and science of being found online is no longer just optimizing your site for search engines or paying for it with Google Adwords.

 

The three digital marketing strategies that can pay off and drive free traffic include social, search and the all important “unique” content that is the foundation element that facilitates and accelerates the sharing and lifts your search results.

 

1. Search is Changing

2. Content is the New SEO

3. Social is the Turbo Charger for Content

 

Read More At: http://www.jeffbullas.com/2012/10/16/3-digital-marketing-strategies-you-should-not-ignore/


Via Antonino Militello
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How To Beat The “Not Writing” Block And Publish Awesome Content

How To Beat The “Not Writing” Block And Publish Awesome Content | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it

Blog post at Problogging Success :“Not writing block” is the state when you have loads of ideas in your head, but you never make even a single blog post out of those ideas!
This is much more pathetic than writers block because you have ideas at hand but you are not making those ideas into useful blog posts. This means you are missing out a lot on your potential marketing venues (in the form of blog posts and articles).
Ok let us dive in to find out how to make all the ideas you have into amazing content with which you can market/promote your business.

Read more: How To Beat The “Not Writing” Block And Publish Awesome Content


Via Ileane Smith
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Amazon delves into book subscriptions with Kindle Serials

Amazon is trying to bring back the once-popular subscription-based book model, offering Kindle owners a way to subscribe to serialized novels. Read this article by Josh Lowensohn on CNET News.
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How to Consistently Out-Curate Your Competitors | Outspoken Media

How to Consistently Out-Curate Your Competitors | Outspoken Media | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it

Excerpted from this interesting article on Outspoken Media:

"The facts are:

***Content curation is a needed skill that will only grow in importance as more big brands and publishers flood the Internet with all kinds of content.
***Curation can be a fun, rewarding and highly effective part of your online marketing mix.
***Curating content requires skill, tenacity and, above all, an unflinching focus on the needs of your audience.

 

The biggest temptation all search marketers face is to sell our souls to the Borg and AUTOMATE EVERYTHING.

 

An effective curation strategy requires a healthy variety of sources. If you expect any one tool to do all of the work for you, you’re going to miss a lot of remarkable content.

 

So, use a fancy tool as one of your filters, if you wish. But don’t fool yourself into believing you can just put it on autopilot and watch it magically send you everything you need to succeed.

 

If your goal is to curate content that provides true value for your audience, you’ve got to out-hustle all of the namby-pamby posers in your niche who claim to be curating, however half-heartedly.

 

Here is a collection of solid strategies and tasty tactics that will help you consistently out-curate your competitors.

1) Create Twitter lists of experts and thought leaders in your niche.

2) Save Twitter searches for relevant keywords.
3) Build customized MyAllTop pages to keep up on industry blogs.
4) Set up Google Alerts for targeted keywords.
5) Subscribe to blogs by RSS and view them in Google Reader.
6) Create topical lists on Facebook.
7) Perform keyword searches in Trackur.
8) Explore Regator’s curated blog directory.
9) Hunt down content by category on StumbleUpon.
10) Find applicable articles and experts with Topsy.
11) Join relevant LinkedIn groups.
12) Search Scribd’s documents database.
13) Dig into the bookmarked items on Delicious.
14) Keep an eye on curated niche sites that serve your audience, like Inbound.org.
15) Scour the Web with Snip.it and Scoop.it.
16) Drop your keywords into Bottlenose.
17) Scan the curated lists on List.ly.
18) Sign up for a personalized email digest from YourVersion.
19) Say hello to your little friend: Social Buzz.
20) Swing by Ice Rocket and ROCKZi once in awhile.
21) Ignore Google+ at your own risk. I dare you. #smooches.

 

Constantly Refine and Refocus Your Curation Strategy:

I like to cram tons of different sources into my content funnel at the beginning of each new curation project. Then, once I’m convinced I’ve cast my net wide enough, I begin the crucial process of whittling down those sources into a much more manageable list.

 

Be the Pickiest, Little Curator Allowed by Law:

If you’re going to out-curate your competition, every piece of content you serve to your audience has to be exactly the right piece of content.

Set high standards and strive to exceed them...."

 

 

Read full, long and interesting article here: 

http://outspokenmedia.com/online-marketing/how-to-consistently-out-curate-your-competitors/


Via Giuseppe Mauriello
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Martin (Marty) Smith's comment, October 2, 2012 7:08 AM
Great note Giuseppe. I moved it to Curation Revolution this morning. Marty
Giuseppe Mauriello's comment, October 2, 2012 7:22 AM
@Marty...I have seen your rescoop few minutes ago. Thanks for appreciation my curated article.
massimo facchinetti's comment, October 5, 2012 7:48 PM
I am far from being namby-pamby
Rescooped by olsen jay nelson from Every Day Book Marketing
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8 Ways to Get Reviews That Aren't Fake

8 Ways to Get Reviews That Aren't Fake | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it
Do you believe reviews? A majority of us don't, but more often than not we believed the consumer reviews. Not so much anymore, especially now when reviews can be bought, or in some cases, simply faked.

Via Lynnette Phillips
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Content curation on Scoop.it – “Lord od curation” and one featured topic

Content curation on Scoop.it – “Lord od curation” and one featured topic | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it
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Self Publishing Attack -- by James Scott Bell

Self Publishing Attack -- by James Scott Bell | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it

The self-publishing revolution that exploded when the Kindle came to town continues to expand. A number of writers are now making a living publishing their own ebooks.
Most, however, are finding the results disappointing. Usually this comes from the lack of a coherent publishing strategy.
It’s too bad, because the right approach can greatly increase the odds that a writer will realize significant returns over the course of a lifetime.
In Self Publishing Attack! you’ll get a simple yet powerful plan for creating an increasing stream of revenue publishing ebooks––and keeping it flowing for as long as you write.
This is not a technical, how-to-upload manual. Instead, Self Publishing Attack! provides you with a strategic and businesslike program for long-term publishing success. You’ll learn:
• The single most important secret for ironclad profitability
• Step-by-step instructions for generating marketing copy
• How to think like a publisher so your ebooks are discovered in a crowded marketplace
• Insider tips for writing books that sell, both fiction and non-fiction
• How to avoid the most common design mistakes
• The keys to an effective marketing campaign

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Rescooped by olsen jay nelson from Scriveners' Trappings
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ProfessorWord: Improve your vocabulary while you surf the web

ProfessorWord: Improve your vocabulary while you surf the web | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it

Professor Word is a useful browser plugin to help you develop your vocabulary. It enables you to click on words in a text on any webpage and get a definition. It also shows related words. Good tool for vocabulary building.

 


Via Nik Peachey, Limitless Learning Limited, Lynnette Van Dyke, Jim Lerman
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Maria Pia Montoro's comment, October 15, 2012 6:09 AM
contact the developers!
Maria Valdes's comment, October 15, 2012 7:11 AM
It does work with Mac, I've just checked. It might be a problem of the browser, not the app.
Maria Pia Montoro's comment, October 15, 2012 7:21 AM
it works fine for me as well!
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How to Write Articles and Essays Quickly and Expertly | Stephen Downes

How to Write Articles and Essays Quickly and Expertly | Stephen Downes | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it

"From time to time people express amazement at how I can get so much done. I, of course, aware of the many hours I have idled away doing nothing, demur. It feels like nothing special; I don't work harder, really, than most people. Nonetheless, these people do have a point. I am, in fact, a fairly prolific writer.

 

"Part of it is tenacity. For example, I am writing this item as I wait for the internet to start working again in the Joburg airport departures area. But part of it is a simple strategy for writing you essays and articles quickly and expertly, a strategy that allows you to plan your entire essay as you write it, and thus to allow you to make your first draft your final draft. This article describes that strategy.

 

"Begin by writing - in your head, at least - your second paragraph (that would be the one you just read, above). Your second paragraph will tell people what your essay says. Some people write abstracts or executive summaries in order to accomplish this task. But you don't need to do this. You are stating your entire essay or article in one paragraph. If you were writing a news article, you would call this paragraph the 'lede'. A person could read just the one paragraph and know what you had to say.

 

"... there are four types of discursive writing. Each of these types has a distinct and easy structure, and once you know what sort of writing you are doing, the rest of the article almost writes itself. The four types of structure are: argument, explanation, definition, and description. So, as you think about writing your first paragraph, ask yourself, what sort of article are you writing. In this article, for example, I am writing a descriptive article."


Via Jim Lerman
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Creating Order From Digital Chaos | GigaOM

Creating Order From Digital Chaos | GigaOM | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it

Giuseppe Mauriello: I read this interesting article on GigaOM by Jim Hornthal that published an excerpt from his TED ebook “Haystack Full of Needles: Cutting Through the Clutter of the Online World to find a Place, Partner, or President.”

 

Here are some points that they caught my attention:

"What happens when data is huge? We get lost. Discovery, not search, will produce the next data-exploration breakthrough.

 

In the modern era, information overload has become an even larger problem than information scarcity. Data is generated by the ton, and most of it is not remotely relevant or useful. The way we search has even created a gray market in this thin veneer of content, often referred to as “faux content.”

 

Estimates vary but all point to evidence that a great percentage of the web today is simply manufactured sites created specifically to scoop up visitors in search of ad dollars. The effect isn’t just a nuisance, and makes sifting through the ever growing tons of online data even more confounding.

 

The back-link game, or the process by which websites can purchase inbound links — Google’s original secret sauce that generated results based on the “authority” of a web page — has become vital to generating superior search results, and the multibillion-dollar search-engine optimization industry is built on reverse-engineering the actual search algorithms for commercial gain.

 

Rich Skrenta, the CEO of the spam-free search engine Blekko, frames this de-evolution in an interesting way: “Today, the Web has become a tragedy of the commons, a social system ruled by spam — over 90 percent of URLs today are pure junk!”

 

Fortunately, there is a growing band of innovators who have taken up the challenge and are tackling those issues — with startlingly similar approaches. Their universal mission is to employ relevant, expert-based pattern recognition to generate a useful consumer outcome.

 

For these passionate discovery engineers, the goal is not to find a needle in a haystack, but instead to present a haystack of needles, an array of potential valuable answers to a growing list of useful and impactful questions..."

 

Read full original article here:

http://gigaom.com/2012/10/20/creating-order-from-digital-chaos/

 


Via Giuseppe Mauriello
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Rescooped by olsen jay nelson from "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more"
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How to Maximize Your New Twitter Profile

How to Maximize Your New Twitter Profile | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it

Everything you need to know about the new twitter design and how to use it to share your business story with images . . .


Via David Blundell, ABroaderView
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Amazon Author Rankings and Who They Actually Benefit – Whatever

Amazon has started ranking authors by total sales via Amazon, updated hourly. This is certain to make a whole bunch of authors begin to freak out as they constantly refresh their Amazon author pages to see where they stand in the rankings, and, independently, give a whole bunch of people who have their own hobby horses about the state of the industry a bunch of ammunition to make proclamations about how the industry is changing in exactly the way they want it to change, so there, ha ha!

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Social News Gathering, Curation and Syndication Platform: Spundge

Social News Gathering, Curation and Syndication Platform: Spundge | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it

Robin Good: Expressedly designed for journalists and newsrooms Spundge is a unique social news discovery, curation and syndication platform that facilitates the discovery, selection and distribution of news content across multiple channels.

 

Spundge works with topic-specific containers called "notebooks", which you can create and configure to work around any specific topic, event, company or issue you are interested in following.

 

Spundge taps into YouTube, Twitter, Instagram, Flickr, Soundcloud and Facebook to gather relevant content around your specified topics, as well as into RSS feeds and OPML files that you specify. All these can then be easily filtered (by keyword, time, location, and language) and curated manually before being published inside any topic-specific "notebook".

 

Notebooks can be made public or private and their contents can be shared on all major social media networks as well as being syndicated outside of Splundge in a number of different ways.

 

The PRO version of Spundge adds a number of useful features to the free base version, including:

 

Custom editor - create, write, format and edit your own multimedia posts integrating text, images and video clips with extreme ease.

 

Personal customized dashboards - these allow you to collect and organize in one page streams from different notebooks, traffic and social sharing data and more.

 

Syndication - syndicate to major socia platforms such as Twitter and Facebook as well as to Wordpress and Mialchimp.

 

Collaboration - invite co-editors, curators, newsmasters to complement your work or to fuel a common newsroom activity allowing everyone to track, review, comment and edit individual notebooks.

 

Embedding - standard embed code to publish/integrate any notebook inside any website or blog page.

 

Analytics - Acces to detailed traffic data.

 

Smart attribution - Spundge automatically tracks original sources from where you are picking content, images or video clips and automatically credits them.

 

Custom sources - plug-in private RSS feeds or your own API to feed unique proprietary content into your notebooks.

 

Free version available.

 

Read The Nieman Journalism Lab review of Spundge: http://www.niemanlab.org/2012/09/first-look-spundge-is-software-to-help-journalists-to-manage-real-time-data-streams/

 

For more info: http://www.spundge.com/

 

 


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Marketing to the mainstream: Is the Surface Web a conservative stronghold?

Marketing to the mainstream: Is the Surface Web a conservative stronghold? | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it
The more I observe what’s happening online, the more it’s reinforced that the high-visibility surface platforms of the Internet are conservative strongholds...
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The tribes we lead, follow and join in publishing: reflecting on Seth Godin’s marketing wisdom

The tribes we lead, follow and join in publishing: reflecting on Seth Godin’s marketing wisdom | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it
Adopting tribes
I’m not sure whether I’m a fan of Seth Godin or not, but his May 2009 TED talk is perhaps a bit prescient as far as Internet social marketing is concerned.
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10 Top Reasons For First-time Entrepreneur Failure

10 Top Reasons For First-time Entrepreneur Failure | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it
Based on my experience as a mentor and an entrepreneur, if you fail on your first startup, you ar...

Via Didier Roggeri
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The New Reputation Economy - What You Need to Know

This article was written by Rachel Botsman for WiredUK. I posted her Ted Talk the other day on this relevant, evolving topic., the reputation economy.

 

Rachel goes deeper into this with great insights, information and takeaways that are important for all of us professionally and personally.  

 

 

Read full article here: [http://bit.ly/O0zkLD]


Via janlgordon, Mário Reis, juandoming
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AlGonzalezinfo's curator insight, December 29, 2012 7:22 PM

Fantastic scoop! Thanks Nadine Hack.

 

Michelle Gilstrap's curator insight, October 13, 2014 12:32 PM

Very interesting article and one that could be upon us soon.