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Do Paid Facebook Ads Help To Sell eBooks?

Do Paid Facebook Ads Help To Sell eBooks? | Indie Author News | Scoop.it
When it comes using Facebook Ads to increase my book and ebook sales, I have to say that I have been very disappointed. There are better and cheaper means.
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Four Lies Book Publicists Will Tell You | Maine Crime Writers

Four Lies Book Publicists Will Tell You | Maine Crime Writers | Indie Author News | Scoop.it
Charles Franklin's insight:

My experience is that, if you write fiction, whether you are a new author, or a mid-career author adapting to the brave new world of publishing, there are people around who will give you incredibly terrible advice.

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10 Ways for Authors to Handle Bad Reviews | Indie Author News

10 Ways for Authors to Handle Bad Reviews | Indie Author News | Indie Author News | Scoop.it
10 Tips for Authors to Handle Bad Book Reviews...1. Do nothing!...
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Screaming Into the Vacuum | S. Usher Evans

Screaming Into the Vacuum | S. Usher Evans | Indie Author News | Scoop.it

A lot of times when I post on Social Media (that is, your twitters, yourFacebooks, your Tumblrs and Instagrams), I feel like I’m screaming into the empty void of space.

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The Plot Twist: E-Book Sales Slip and Print Is Far From Dead - The New York Times

The Plot Twist: E-Book Sales Slip and Print Is Far From Dead - The New York Times | Indie Author News | Scoop.it
With readers on a reverse migration to print, the “e-book terror has kind of subsided” for bookstores and publishers.
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Do Writers Write What Readers Want To Read?

Do Writers Write What Readers Want To Read? | Indie Author News | Scoop.it
View image | gettyimages.com

Have you ever wondered if the genres authors most enjoy writing in, match
the genres readers most enjoy reading? Before self-publishing, all new
books for sale were filtered by agents and publishers, who acquired and
worked on books they thought would sell well. If there was an oversupply of
manuscripts by authors in a particular genre, the competition to be chosen
and published within the genre, would be higher too. Enter self-publishing:
now any writer can publish, without filter, into any genre they desire.
Given the influx of new books across genres, does the proportion of books
in each genre meet with readers' demand?

(We focussed on fiction for this experiment).

Methodology (or How to Speed Read 3000 books in 3 hours)

View image | gettyimages.com

To answer our question, we needed a way to read and understand a good sized
sample of self-published books, to determine their genre. You might ask why
we couldn't simply use the categories or tags authors themselves apply to
their books? The reason is accuracy and consistency - most indie authors
don't have years of book categorization experience, working across a number
of titles. Even traditionally published books are categorized
inconsistently from book to book and from publisher to publisher. The
inconsistency is not because publishers are poor at the job, but because
standardizing the process would require centralizing the categorization
effort. (We've worked with data feeds from all major publishers and have
experienced this phenomenon first hand). The only way to derive accurate
and consistent categorization is to read a large sample of books,
understand how each book relates to each category, and assign it, while
ensuring consistency across the sample. One of our systems does just this.

We gave our categorization system over 3000 self-published novels to read
and understand (these were books offered free by the author). For each
book, our system identified all the topics the novels were about, then used
this topical knowledge to assign each book to one or more categories and
genres. Overall, our system read over 260 million words and figured out all
the genres, categories and topics in the data below, in a few hours.

What writers writeWriter’s Genres

The top genres (by count) detected by our system were Romance, Fantasy and
Science Fiction.

Romance was the most popular genre, with 24.4% of books tagged. By
combining Science Fiction and Fantasy though, to derive a total score of
32.1%, we can deduce that writers enjoy writing in this genre more than any
other. Literary and Mystery & Detective both came in around 6%. How does
this compare to what readers read?

Reader’s Genres

To understand the genres readers enjoy reading the most, we looked at
revenue data. This doesn't incorporate units purchased or read, or ratings,
but in aggregate, revenue is a good proxy indicator for reader enjoyment.

Source: Leading book genres worldwide as of January 2014, by revenue (in
million U.S. dollars)

The highest selling fiction genres were Romance/Erotica, Crime/Mystery and
Science Fiction and Fantasy. Romance was high in both charts, but we can
broadly extrapolate that there’s a potentially underserved market for Crime
and Mystery & Detective and an oversupply for Science Fiction and Fantasy
books (when combining the two genres in our first chart).

The correlation isn’t perfect of course, as our sample size is small, we're
not considering units sold vs. price, and the revenue data is based on the
less consistent human classification of books. We also assume the novelists
in our sample wrote their books for the joy of it, and didn’t select their
categories purely for commercial potential. These points aside, for the
purposes of this post, the proportional difference in genres across the two
charts is interesting.

BISAC Categories

We also wanted to understand the categorical split of each genre, so
we dove deeper and analyzed the individual BISAC categories that made up
each genre. The chart below is measured by category composition - which
analyzes how much of each book belongs to a category. For example, instead
of tagging a book as Romance and Fantasy, our systems tell us the book is
30% Romance and 70% Fantasy.

(BISAC is the US publishing industry’s system for categorizing books. You
can read all about it here - https://www.bisg.org/tutorial-and-faq)

This chart closely matches our genre chart, but tells us that Romance books
typically consist of more granular categories than Science Fiction and
Fantasy categories. This is somewhat reflected in the number of different
BISAC subcategories for the genres - Romance has almost 50% more
sub-categories than Science Fiction and Fantasy combined. It also alludes
to a level of variance in the categories - our system was more easily able
to split Romance titles into clearly distinct categories, but for Sci Fi
and Fantasy, most content was generalized to Fantasy / General or Science
Fiction / General.

(We've also classified tens of thousands of freely available Gutenberg
books, which you can browse here. Many of these books were published before
BISAC was invented.)

Topics

Next, we dove even deeper to look at the topic composition of our sample of
books, and analyzed how much each book was made up of each topic. The
topics listed below aren’t industry standard, and were created by our
team. Topics allow us to quickly and programmatically understand, at a more
granular level, what a book is about.

Given the strong bias for Science Fiction and Fantasy, the top few topics
aren't particularly surprising. One observation we can make from this data,
is that some genres have a higher proportion of genre-specific content than
others. For example, a Romance novel will have many romantic scenes and
dialogue, and be romance-themed. But the story will often revolve around
another topic (western, military, etc.). A Science Fiction or Fantasy novel
will usually contain a high proportion of genre-specific content - the
whole world of the story will usually relate to the genre. Books in these
genres are also likely to encompass elements of other genres too. Therein
lies the categorization challenge we discussed earlier - should a novel
be FIC027130 (Romance / Science Fiction) or FIC028000 (Science Fiction /
General) or both? Are the romance elements strong enough for a book to be
categorized as a 'Romance' book? Publishers of course, use knowledge of the
book as well as strategic category selection, to influence placement of
their books on bookstore bookshelves.

A few notes on the topics above. 'Existence' - covers concepts such as
consciousness, the universe, humanity and realms - elements often found in
Sci Fi / Fantasy. 'Vampires' have their own topic (instead of being part of
'Creatures & Monsters') which reflects the more prominent showing of
vampires compared to other monsters, in recent fiction. 'Erotica' as a
topic is smaller in representation for the reasons we discussed above for
'Romance'.

Conclusion

View image | gettyimages.com

We speculate that writers write more Sci Fi and Fantasy books, as it's
simply a lot of fun to create entire worlds with their own rules, creatures
and customs. Mystery & Detective or Crime novels, while also fun to write,
are often set in our reality, and typically require some technical or
specialized knowledge - details which may need to be fact checked and
accurate. Many authors in these genres have had prior experience in the
field, or have spent significant effort researching their topics. These
books will often teach the reader something, which is appealing to readers.

As a writer, should you switch to Crime and Mystery in order to increase
your odds of landing an agent or selling more self-published books? We
don't think so. Write in the genre that is the best fit for you, as doing
so will be reflected in your published work.

We hope you enjoyed this glimpse into what self-published authors are
writing. Please let us know how you interpreted our results in the comments
below.

If you'd like to see this data for your book, sign up for Author Checkpoint
beta.
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Top Ten Things You Need to Know About the Writing Life |

Top Ten Things You Need to Know About the Writing Life | | Indie Author News | Scoop.it
9. You have to learn to handle discouragement
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You don't get paid unless people actually read your book: the new Kindle Unlimited royalties » MobyLives

You don't get paid unless people actually read your book: the new Kindle Unlimited royalties » MobyLives | Indie Author News | Scoop.it
This July, Amazon is changing the way it pays authors for books in Kindle Unlimited and the Kindle Owners' Lending Library. In short, it's paying the authors a royalty based on pages read, rather than paying authors a royalty each…
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Beyond $0.99: New tips on ebook price promotions

Beyond $0.99: New tips on ebook price promotions | Indie Author News | Scoop.it
The days when a single Kindle Daily Deal could catapult an unknown book up the New York Times bestseller list are probably behind us now. And big publishers are experimenting more and more with price promotions, so that a super-low price on a self-published ebook isn’t enough to help it stand apart. So as more…
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The Pros and Cons of Self-Publishing vs. Traditional Publishing - The Carter Group

The Pros and Cons of Self-Publishing vs. Traditional Publishing - The Carter Group | Indie Author News | Scoop.it
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Book Reviews and Their Controversy - Sandy Appleyard

Book Reviews and Their Controversy - Sandy Appleyard | Indie Author News | Scoop.it
It is the single most stressful part of being an indie author: getting book reviews. This post tackles some serious issues behind how we get them.
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Publishers Are Lining Up Behind 'Netflix for Books' Services. But Why? | WIRED

Publishers Are Lining Up Behind 'Netflix for Books' Services. But Why? | WIRED | Indie Author News | Scoop.it
On Tuesday, Scribd and Oyster both announced partnerships with Macmillan to bring new titles to their e-book subscription services. But how do all-you-can read platforms benefit publishers?
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Caveat Venditor---Five Mistakes KILLING Self-Published Authors

Caveat Venditor---Five Mistakes KILLING Self-Published Authors | Indie Author News | Scoop.it
All right, it's about to be a brand new year and many of you are wanting to finally see your books published. ROCK ON! But, I am the friend who will tell you if there is toilet paper hanging out of...
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9 Ways to Use Social Media to Launch a Book Social Media Examiner

9 Ways to Use Social Media to Launch a Book Social Media Examiner | Indie Author News | Scoop.it
How to use social media to promote the launch of a book or product and get your online network to help make your promotion go viral.
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Chip Kidd: Designing books is no laughing matter. OK, it is. | TED Talk | TED.com

Chip Kidd: Designing books is no laughing matter. OK, it is. | TED Talk | TED.com | Indie Author News | Scoop.it
Chip Kidd doesn’t judge books by their cover, he creates covers that embody the book -- and he does it with a wicked sense of humor. In one of the funniest talks from TED2012, he shows the art and deep thought of his cover designs. This talk is from The Design Studio session at TED2012, guest-curated by Chee Pearlman and David Rockwell.
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The Small Publisher Ebook Report – Summary

The Small Publisher Ebook Report – Summary | Indie Author News | Scoop.it
A survey of 59 small publishers on aspects of their ebook businesses, including data on sales, production, design, distribution, and digital rights management.
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Smashwords: New Library Direct Enables Libraries to Acquire Large Opening Collections of Smashwords Ebooks

Smashwords: New Library Direct Enables Libraries to Acquire Large Opening Collections of Smashwords Ebooks | Indie Author News | Scoop.it
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Eleven Ways to Get Better Book Reviews for Your Novel by Florence Osmund — The Book Designer

Eleven Ways to Get Better Book Reviews for Your Novel by Florence Osmund — The Book Designer | Indie Author News | Scoop.it
Eleven Ways to Get Better Book Reviews for Your Novel by Florence Osmund details the eleven criteria commonly used by book reviewers, most of which are good for authors to know before they start writing.
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What I Learned from Not Hitting the New York Times Best Sellers List

What I Learned from Not Hitting the New York Times Best Sellers List | Indie Author News | Scoop.it
The other day, my friend Darrell asked me how it felt to not hit The New York Times Best Sellers list. What I said surprised him.
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4 Ways Self-Publishing Has Changed My Writing Career

4 Ways Self-Publishing Has Changed My Writing Career | Indie Author News | Scoop.it
Authors often grapple with the choice between traditionally publishing and self-publishing their books. We want to provide our readers with insights from experienced authors so it’s easier for them...
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Bad Book Reviews: Not About Your Book, But About Your Readers’ Expectations

Bad Book Reviews: Not About Your Book, But About Your Readers’ Expectations | Indie Author News | Scoop.it
Several months ago, when I was planning the promotion for my first book, On Hearing of My Mother’s Death Six Years After It Happened: A Daughter’s Memoir of Mental Illness, I decided to publish som...
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Is your marketing not working? Here’s why. | Out:think Author Marketing

Is your marketing not working? Here’s why. | Out:think Author Marketing | Indie Author News | Scoop.it
There are a lot of really amazing things you can do to promote your book. Here are a few ideas you may have heard of: Host a video series on YouTube Create PDF excerpts of your book Host a live webinar on your book's topic Release a top-notch book trailer Run a special discount sale The possibilities are endless! Here’s the truth, though: most of these promotions will fail. Most great content never gets seen I’ve been on conference calls with an author and their publisher in which they argue and deliberate over every nuance of a book trailer that probably less than 100 people will ever watch. More bad news: most blogs are hardly ever read. And most podcasts get just a few dozen listens. How does this happen? In Your First 1000 Copies, I argue that the #1 thing you should be doing as an author is growing an email list of your readers. It’s the best way to communicate with them long-term. Let's back up and look at it from a different perspective. The main thing an email list is doing
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New Authors: 4 Ways to Get Traction - Sandy Appleyard

New Authors: 4 Ways to Get Traction - Sandy Appleyard | Indie Author News | Scoop.it
Traction: an old word that in the literary world has nothing to do with tires. If you don't know what it means join me and I'll teach you how to get it.
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How Many Books Will I Sell During My Book Launch? Top 10 Most Frequently Asked Questions by Authors

How Many Books Will I Sell During My Book Launch? Top 10 Most Frequently Asked Questions by Authors | Indie Author News | Scoop.it
New authors have many questions when considering whether or not to have an official Amazon launch for their book. This article answers some of the most frequently asked questions authors have about online book launches. Questions include 1) How many books will I sell during my online book launch? 2) How do I become an Amazon bestseller? 3) How many books do I need to sell to be an Amazon bestseller? 4) How can I choose the category I will be in on Amazon? 5) Why don't I see my book listed in a c
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