Once you understand your overall website strategy and approach, the next step, while developing your content and design, is to think about your website sidebar.
You don’t want to just load up your sidebar with badges, widgets, and gizmos just because it’s cool, because someone else uses it, because it might work, or because you can.
Your sidebar exists on almost every page of your website. That means it affects your visitors' experience on your site. It also affects the way visitors move through your site, what they click on, and how long they stay.
Read more at: http://www.bourncreative.com
Via Ivo Nový