If streaming saved Sweden from a precipitous sales oblivion, why isn't the same thing happening in other countries? Here's one reason: streaming just isn't as big or important in other countries, and is less a percentage of broader digital consumption.
Deezer, the music streaming service which raised $130 million this fall to expand its business internationally, is today making good on those ambitions with launches in twenty-two new regions across the Middle East, Asia, Africa and Brazil.
"When it comes making money, the music industry – from labels, to artists, managers, promoters and venues – is stuck in the past. While the industry has embraced digital technology for production and distribution, almost everyone still insists on selling albums and songs. And while the industry continues to plod forward with its model of selling music "products," fans have moved on. They want music for free, but are willing to pay for music 'experiences.'"