Incorporating social media into sales and marketing strategies
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The Path to Social Media Success in 2013: A 12-Month Plan [Infographic]

The Path to Social Media Success in 2013: A 12-Month Plan [Infographic] | Incorporating social media into sales and marketing strategies | Scoop.it

Often, the best way to reach a huge goal is to break it down into small, less intimidating goals.

 

To help small businesses tackle the daunting task of developing a social media presence (without feeling overwhelmed), Intuit has created a "Path to Social Success in 2013" infographic.

 

The 12-month plan divides the goal of achieving social success into quarters, each focusing on a specific goal:

First quarter: Take social media inventory.Second quarter: Work on relationships.Third quarter: Integrate everything.Fourth quarter: Look backward, then forward. 

For each quarter, Intuit then lists big ideas for each month to reach that goal.

For example, the first quarter is about taking social media inventory, so January is dedicated to assessing your social fitness; February, to revisiting your social goals; and March, to establishing ways to measure success, such as number of followers and fans, traffic to website, social mentions across platforms, share of social conversations, and social influence.


Via Lauren Moss
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The Right Image's curator insight, January 25, 2013 10:28 AM

Contemporary piece - right up there with current thinking..... 

Meagan Cooper's curator insight, February 3, 2013 11:38 PM

Excellent info on how to increase your social media impact. Gives information on how to tackle a social media presence with ease and enables you to creates a path to social success through its many tips. 12 month plan for developing the social media success that will help you succeed

Philippe Trebaul's curator insight, March 2, 2013 6:12 AM
La voie du succès des médias sociaux en 2013: Un plan de 12 mois [Infographie]

Often, the best way to reach a huge goal is to break it down into small, less intimidating goals.


To help small businesses tackle the daunting task of developing a social media presence (without feeling overwhelmed), Intuit has created a "Path to Social Success in 2013" infographic.


The 12-month plan divides the goal of achieving social success into quarters, each focusing on a specific goal:

  • First quarter: Take social media inventory.
  • Second quarter: Work on relationships.
  • Third quarter: Integrate everything.
  • Fourth quarter: Look backward, then forward.

For each quarter, Intuit then lists big ideas for each month to reach that goal.

For example, the first quarter is about taking social media inventory, so January is dedicated to assessing your social fitness; February, to revisiting your social goals; and March, to establishing ways to measure success, such as number of followers and fans, traffic to website, social mentions across platforms, share of social conversations, and social influence.




The Path to Social Media Success in 2013: A 12-Month Plan [Infographic] via @MYDstudio http://sco.lt/...


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Social media will drive the customer experience and interaction market - Computer Business Review | Social Media | Content Writing | Web Copywriting

Social media will drive the customer experience and interaction market - Computer Business Review | Social Media | Content Writing | Web Copywriting | Incorporating social media into sales and marketing strategies | Scoop.it
Analysts say that implementing better collaboration tools will be vital for businesses in 2013 to keep up with always-connected consumers.

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How To Treat Your Social Media Strategy Like Your Content Strategy

How To Treat Your Social Media Strategy Like Your Content Strategy | Incorporating social media into sales and marketing strategies | Scoop.it
In a typical organization, the social media tweets away in one department while content writers toil away in another. The social team links to fresh conten.
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Infographics: The Impact of Social Image Sharing

Infographics: The Impact of Social Image Sharing | Incorporating social media into sales and marketing strategies | Scoop.it

Most of us are familiar with sharing photos on social networks. It started on Facebook and has exploded with the arrival of Instagram. This infographic aims to explore the impact of a picture-based social network model.

Studies show photo posts on Facebook are the most engaging. In traditional media, the highest percentage of people who look at a newspaper look at the pictures, while a lower percentage actually read the articles. The same holds true for Facebook.
To illustrate the impact of sharing photos on social networks even further, consider that 10% of the pictures ever taken in the world's history were taken in the past year...


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Philippe Trebaul's curator insight, March 2, 2013 6:31 AM
Infographics: The Impact of Social Image Sharing.

"Most of us are familiar with sharing photos on social networks. It started on Facebook and has exploded with the arrival of Instagram. This infographic aims to explore the impact of a picture-based social network model.

Studies show photo posts on Facebook are the most engaging. In traditional media, the highest percentage of people who look at a newspaper look at the pictures, while a lower percentage actually read the articles. The same holds true for Facebook.
To illustrate the impact of sharing photos on social networks even further, consider that 10% of the pictures ever taken in the world's history were taken in the past year"...


Infographics: The Impact of Social Image Sharing via @MYDstudio http://sco.lt/...


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5 Ways Social Media Makes B2B Sense

5 Ways Social Media Makes B2B Sense | Incorporating social media into sales and marketing strategies | Scoop.it
There are several ways you can -- and should -- use social to develop your business-to-business customer relationships.
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How Pinterest Could Boost Your Business | Social Media Today

How Pinterest Could Boost Your Business | Social Media Today | Incorporating social media into sales and marketing strategies | Scoop.it
Pinterest is now the third largest social network, with over 10 million users. Engage the aesthetic side of marketing with Pinterest: it can be a huge source of referral traffic, high quality leads, conversions, and repeat sales if ...
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