Inclusive Marketing
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Inclusive Marketing
These scoops focus on guidance and advice on aspects of inclusive and accessible marketing.
Curated by Margaret McKay
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WebAIM: WebAIM: Web Accessibility for Designers

WebAIM: WebAIM: Web Accessibility for Designers | Inclusive Marketing | Scoop.it

This resource provides an infographic that highlights a few important principles of accessible design

Margaret McKay's insight:

WebAIM's top goal is to help make the web more accessible to individuals with disabilities. Over the years they have helped build a large community of developers, web masters, individuals with disabilities, and others who share this goal In the sharing of resources and information, the web accessibility community benefits. WebAIM provides several ways for you to both learn and share with others.

 

 

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Accessibility Self Evaluation for Marketing Specialists

Accessibility Self Evaluation for Marketing Specialists | Inclusive Marketing | Scoop.it
Margaret McKay's insight:

Free, practical guidance is available from JISC Techdis on:

Accessible marketing practices;creating accessible Word and PDF documents;staff development in disability awareness.
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Automatic Scroll in Adobe Reader

Margaret McKay's insight:

Adobe® Reader can be set to automatically scroll through a long document. This can be useful if you have difficulty scrolling, or if you are reading on a smaller screen which makes getting to the scroll bars difficult. This video shows you how to use the automatically scroll function.

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PDF Accessibility - Acrobat and Accessibility

Margaret McKay's insight:

Although you can create accessible PDF files in several programs, Adobe Acrobat Professional is required to evaluate, repair, and enhance the accessibility of existing PDF files

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Balabolka: Saving Text as an Audio File

Here we show you how to save a document as an audio file that you can listen to at a convenient time for you.
Margaret McKay's insight:

This is a great tool for provdiing information in alternative formats.

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Accessibility features of Adobe Reader

Accessibility features of Adobe Reader | Inclusive Marketing | Scoop.it
Margaret McKay's insight:

From a user's viewpoint the following functionalities in Adobe Reader offers the following benefits:


•The ability to navigate via bookmarks.
•The ability to magnify text.
•The ability to reflow text
•The ability to change the text and background colours.
•The ability to automatically scroll through the document and therefore read it without mouse interaction.

 

 
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Accessible Documents and Presentations

Accessible Documents and Presentations | Inclusive Marketing | Scoop.it
Margaret McKay's insight:

These materials are for anyone who creates documents and presentations in their work. There are many reasons why you should ensure that the documents and presentations you create are accessible and inclusive.

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Marketing Staff Accessibility Self Evaluation

Marketing Staff Accessibility Self Evaluation | Inclusive Marketing | Scoop.it
Margaret McKay's insight:

Marketing personnel have a critical role in the inclusivity of an organisation and many learners (whether disabled or not) will be influenced by the accessibility of your marketing materials. For disabled learners in particular, the website, prospectus, application forms etc will speak volumes about the accessibility awareness of your institution – and it is very easy for an organisation to make claims about their inclusive practice whilst contradicting them through poorly accessible marketing materials.

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Web Accessibility: What Does It All Mean? |

Web Accessibility: What Does It All Mean? | | Inclusive Marketing | Scoop.it
Margaret McKay's insight:
Accessibility is good for business

In the UK there are 11.2 million people with a registered disability. That includes 1.6 million who are registered blind, 1.5 million with cognitive difficulties, a further 3.4 million people who are otherwise IT disabled, and 6 million that have dyslexia.  Their total spending power is now estimated at between £80-120 billion a year. An ageing population will push these figures ever higher, so good business sense suggests that this is a key market for any website.

 
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Making information accessible for all | European Blind Union

Making information accessible for all | European Blind Union | Inclusive Marketing | Scoop.it
Margaret McKay's insight:

Guidance from the voice of blind and partially sighted people in Europe.

 

Who should read this? 


This publication is written for a broad audience since almost everyone creates documents, be it the minutes of a meeting, a leaflet for an upcoming event, a news item for the website or a questionnaire.


Everyone who creates documents contributes to the accessibility of the final product. We encourage to pick the sections that apply for your situation.

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Creating an Accessible PDF File

Creating an Accessible PDF File | Inclusive Marketing | Scoop.it
In this video, you will prepare a PDF document that is accessible for anyone who uses assistive technologies, such as a screen reader.
Margaret McKay's insight:

Creating accessible PDFs with Microsoft Word and Adobe Acrobat.

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Adobe - Accessibility Examples

Adobe - Accessibility Examples | Inclusive Marketing | Scoop.it
Margaret McKay's insight:

Accessibility is a key aspect of a great experience. Look at the following examples  designed with Adobe tools. Accessible design in not dull or lacking in quality. Accessible content represents the best experience for all, regardless of disability.

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Blowing your own trumpet: accessible marketing, events and prospectuses.

Blowing your own trumpet: accessible marketing, events and prospectuses. | Inclusive Marketing | Scoop.it
Margaret McKay's insight:

Marketing teams are responsible for a learner’s first experience of an organisation – whether it’s your website, your prospectus or the admissions forms and open evenings the quality of the experience for a disabled learner can be enhanced or reduced depending on the accessibility awareness of the marketing team. This session explores how marketing teams can create enhancements and avoid embarrassments.

 

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Five golden rules for compliant alt text | AbilityNet

Five golden rules for compliant alt text | AbilityNet | Inclusive Marketing | Scoop.it
Margaret McKay's insight:

Rule 1: Every <img> must have an alt= attribute
Rule 2: Describe the information, not the picture
Rule 3: Active images require descriptive alt text.
Rule 4: Images that contain information require descriptive alt text.
Rule 5: Decorative images should have empty alt text

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Reflow feature in Adobe Reader

Reflow is more than just an accessibility feature. It is also useful for people who use handheld devices or other devices that have small screens. There are two main advantages to reflowing a document.

 

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Using the Read Out Loud Function in Adobe Reader

Margaret McKay's insight:

If you have difficulty reading text on a screen, or would like to listen to the content of a document at a time when reading it is inconvenient, you may find it helpful to have the document read to you. Adobe® Reader has a built in Read Out Loud function, and this guide shows you how to use it.

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Good Practice: Creating Hyperlinks Within a Word Document

Short video demonstrating how to create hyperlinks to another point within the same document in Microsoft Word.
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Accessibility checkers in Office 2010

Here we look at some of the common issues highlighted in the accessibility checkers and how to fix them.
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Accessible PDFs

Accessible PDFs | Inclusive Marketing | Scoop.it
Margaret McKay's insight:

If a document has been created in Word and is accessible, many of the accessibility features will be present in the PDF after conversion. However, if you did not create the document, or it was not created using Word, you may need to amend it to ensure that it is accessible. Using Adobe Acrobat you can improve the accessibility of a PDF document.

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Testing for colour accessibility - RNIB

Links to online tools which test colour contrast along with links to the Web Content Accessibility Guidelines (WCAG 2.0) for colour
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The importance of having a clear keyboard focus on a website

This video illustrates the importance of having a clearly defined keyboard focus when tabbing through a website, with examples of good and bad practice.
Margaret McKay's insight:

Some people use the keyboard rather than the mouse to access information on a webpage.  This video from Abilitynet highlight the importance of having a clear keyboard focus on a website.

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An Introduction to Screen Readers

In this video from 2007, Yahoo! Accessibility Program Manager Victor Tsaran shows us the core functionality of screen readers and how they interact with the ...
Margaret McKay's insight:

An insight into how a blind person accessess web based content using a screen reading package.  

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Ensuring Your PDF is Accessible on Adobe TV

Ensuring Your PDF is Accessible on Adobe TV | Inclusive Marketing | Scoop.it
In this video, you'll put a PDF file through the paces to ensure it is truly accessible.
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