For many people, the simple rewards card can hold a lot of myths.
While most of us recognize it as a wish granter, a device that will eventually recognize our loyal behavior over time, those who spend less with a particular merchant equate their rewards card with the magical land of Brigadoon, revealing its shining prize once every 100 years.
But imagine if that rewards card acted more like a magic genie, granting us several rewards for one mere rub, or swipe, of the card. Imagine if you earned 100,000 loyalty points for making purchases from Delta Air Lines, Hilton Hotels and Hertz Rent-a-Car, and then redeemed those points toward a flat screen television at Best Buy, or a week’s worth of groceries at Kroger.
This, in fact, is not a myth.