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Accelerating Customer Adoption at the Bottom of the Pyramid

Accelerating Customer Adoption at the Bottom of the Pyramid | Social Finance Matters (investing and business models for good) | Scoop.it

Identify early adopters and scale through viral growth

 

Groundbreaking solutions often never reach scale. While much has already been written about this challenge in the developed world, there are also some important lessons to be learned from the Bottom of the Pyramid (BoP). Whether your goal is to tap this enormous, underserved market for a revolutionary new product, or to impact as many people as possible with a novel healthcare intervention, the question is the same. How can you accelerate customer adoption of the best solutions?

Not surprisingly, some patterns emerge from among the most effective organizations. They introduce new solutions to customers in a tangible and appropriate way. They engage trusted, local influencers to build credibility. They encourage viral marketing through early adopters. And they eventually leverage their growing customer base to introduce additional, complementary solutions. These strategies may sound familiar, but implementing them effectively at the BoP requires distinct tactics.

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Social Finance Matters (investing and business models for good)
The first and highest rated scoop.it blog on social finance and sustainable and inclusive business. The curations are mine.
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How the ImPact is Making Impact Investing the New Normal for Wealthy Families | Impact Alpha

How the ImPact is Making Impact Investing the New Normal for Wealthy Families | Impact Alpha | Social Finance Matters (investing and business models for good) | Scoop.it
At gatherings in Davos and a series of World Economic Forum reports, Abigail Noble has tried to nudge the world’s largest asset managers toward impact investing. Done. Or at least in progress.
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What is the Difference between Socially Responsible Investing and Impact Investing?

What is the Difference between Socially Responsible Investing and Impact Investing? | Social Finance Matters (investing and business models for good) | Scoop.it
As a growing number of investors seek to make investments in line with both their financial goals and personal values, many wonder what the differences are between Socially Responsible Investing and Impact Investing. In this article, we discuss some of the key differences between the two.
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CalPERS Adopts Environmental, Social, And Governance Strategic Plan - Five-Year Plan Identifies Six Strategic Initiatives And Key Performance Indicators

CalPERS Adopts Environmental, Social, And Governance Strategic Plan - Five-Year Plan Identifies Six Strategic Initiatives And Key Performance Indicators | Social Finance Matters (investing and business models for good) | Scoop.it
The Environmental, Social, and Governance (ESG) 5-Year Strategic Plan (PDF), a six -point plan that is the next evolution of CalPERS' work on sustainable investing and the Global Governance program. The plan identifies six strategic initiatives that will direct staff’s work. The initiatives are data and corporate reporting standards; UN PRI Montreal Pledge company engagement; diversity and inclusion; manager expectations; sustainable investment research; and private equity fee and profit sharing transparency.
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Social-impact Investing Pairs Profit with Purpose

Social-impact Investing Pairs Profit with Purpose | Social Finance Matters (investing and business models for good) | Scoop.it
RT @mjjonassaint: Social-impact Investing Pairs Profit with Purpose https://t.co/Tomhf380ps
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Trailblazing Women in Impact Investing - Case Foundation

Trailblazing Women in Impact Investing - Case Foundation | Social Finance Matters (investing and business models for good) | Scoop.it
It is increasingly clear that the trailblazing women in impact investing are a driving force behind the growth of the movement. 
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BNP Paribas - Wealth Management

BNP Paribas - Wealth Management | Social Finance Matters (investing and business models for good) | Scoop.it
Inspired by trends associated with the US and the UK, philanthropy in continental Europe is changing and developing new approaches whilst maintaining its own specific cultural qualities. Nathalie Sauvanet highlights three key trends within this “new philanthropy”.
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For Sir Ronald Cohen, the Impact Investing Revolution Is Just Starting

For Sir Ronald Cohen, the Impact Investing Revolution Is Just Starting | Social Finance Matters (investing and business models for good) | Scoop.it
The venture capital pioneer sees a transformation afoot as companies and investors aim to do good by looking beyond financial returns.
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Taking a Look at Social Impact Investing

Taking a Look at Social Impact Investing | Social Finance Matters (investing and business models for good) | Scoop.it
Watch the video Taking a Look at Social Impact Investing on Finance UK. Aug. 10 -- Khosla Impact's Sandhya Hegde joins Bloomberg West to discuss social impact investing and addressing global issues through startup investing.
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Social Impact Investing - The Private Bank

Social Impact Investing - The Private Bank | Social Finance Matters (investing and business models for good) | Scoop.it
A customized strategy to help you incorporate your values into your investment management portfolio.
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Green Capital seeks social impact investing opportunities in Myanmar - Asia Asset Management - The Journal of Investments & Pensions

RT @BurmaTopNews: Green Capital seeks social impact investing opportunities in Myanmar - Asia Asset Management -... https://t.co/m33oFjPXJe…
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Social impact investing pairs profit with purpose

Social impact investing pairs profit with purpose | Social Finance Matters (investing and business models for good) | Scoop.it
Wells Fargo’s Social Impact Investing group allows clients to align their investments with their personal values.
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What came first: the impact or the alpha?

What came first: the impact or the alpha? | Social Finance Matters (investing and business models for good) | Scoop.it
Can impact drive alpha? Only if the impact activity has a positive feedback loop into a tangible resource in the company says Suresh Mistry of Alquity Investment Management.
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The Values Connecting Impact Investing and Organic Agriculture - Huffington Post - News Now Forever

The Values Connecting Impact Investing and Organic Agriculture - Huffington Post - News Now Forever | Social Finance Matters (investing and business models for good) | Scoop.it
Iroquois Valley Farms Co-Founder and CEO, Dave Miller, makes it sound simple: “We built this company to support the businesses of our farmers.” Iroquois Valley Farms merges the worlds of socially responsible investing and organic farming to provide land access and financing to farmers interested in expanding their regenerative organic businesses. As a company dedicated …
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Scientists use satellite imagery to predict poverty

It appears that satellite images of earth can help scientists keep track of the regions associated with poverty.
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IDG Connect – How can Latin America become a global leader in Impact Investing?

IDG Connect – How can Latin America become a global leader in Impact Investing? | Social Finance Matters (investing and business models for good) | Scoop.it
Impact investing blends social good with fiscal opportunity and Latin America is ripe for the combination
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Impact Investing Comes of Age: ImpactAlpha Rounds up Nine Stories Shaping the Marketplace | NextBillion

Impact Investing Comes of Age: ImpactAlpha Rounds up Nine Stories Shaping the Marketplace | NextBillion | Social Finance Matters (investing and business models for good) | Scoop.it
Impact Investing Comes of Age: @ImpactAlpha Rounds up Nine Stories Shaping the Marketplace via @NextBillion https://t.co/QAkSI1ws8N
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4.4 How to Evaluate Impact Investing Fund Managers

4.4 How to Evaluate Impact Investing Fund Managers | Social Finance Matters (investing and business models for good) | Scoop.it
4.4 How to Evaluate Impact Investing Fund Managers https://t.co/E7ekkhERNx
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Environmental, Social and Governance ETF Investing Goes Global

Environmental, Social and Governance ETF Investing Goes Global | Social Finance Matters (investing and business models for good) | Scoop.it
By Clayton Fresk Environmental, Social, and Governance ( ESG ) investing has become more popular in recent years. While not a new phenomenon within.
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Back to business: social impact investing helps farmers devastated by earthquake

Back to business: social impact investing helps farmers devastated by earthquake | Social Finance Matters (investing and business models for good) | Scoop.it
When natural disasters hit - such as the 7.8 magnitude earthquake in Ecuador earlier this year - the support of investors can make a vital difference to the livelihoods of small-scale farmers
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New EIIL release : Sustainable Development Bonds Report - European Impact Investing

New EIIL release : Sustainable Development Bonds Report - European Impact Investing | Social Finance Matters (investing and business models for good) | Scoop.it
A 2014 report from the United Nations estimated that there is a yearly gap of $2.5 trillion in funding for the achievement of the Sustainable Development Goals
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Impact Investment: Not Kidding Around Anymore

Impact Investment: Not Kidding Around Anymore | Social Finance Matters (investing and business models for good) | Scoop.it
Impact investing has largely been driven by wealthy individuals and foundations. It’s time for institutions to step up.
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Green Bond Revolution with a Social Twist

Green Bond Revolution with a Social Twist | Social Finance Matters (investing and business models for good) | Scoop.it
A surge in green bond issuance helps pave the way for a socially responsible version of the product to sprout in the US.
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Regulation and Demographics: Two Factors Behind the Rise of Sustainable Investing | PIMCO Blog

Regulation and Demographics: Two Factors Behind the Rise of Sustainable Investing | PIMCO Blog | Social Finance Matters (investing and business models for good) | Scoop.it
Timely insights on markets and macroeconomics around the world
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How the Future of Impact Investing Will Affect Investors | IRIS

How the Future of Impact Investing Will Affect Investors | IRIS | Social Finance Matters (investing and business models for good) | Scoop.it
British PM David Cameron voiced his support for impact investing, believing that governments should do more to support socially-responsible investments.
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