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Accelerating Customer Adoption at the Bottom of the Pyramid

Accelerating Customer Adoption at the Bottom of the Pyramid | Inclusive Business and Impact Investing | Scoop.it

Identify early adopters and scale through viral growth

 

Groundbreaking solutions often never reach scale. While much has already been written about this challenge in the developed world, there are also some important lessons to be learned from the Bottom of the Pyramid (BoP). Whether your goal is to tap this enormous, underserved market for a revolutionary new product, or to impact as many people as possible with a novel healthcare intervention, the question is the same. How can you accelerate customer adoption of the best solutions?

Not surprisingly, some patterns emerge from among the most effective organizations. They introduce new solutions to customers in a tangible and appropriate way. They engage trusted, local influencers to build credibility. They encourage viral marketing through early adopters. And they eventually leverage their growing customer base to introduce additional, complementary solutions. These strategies may sound familiar, but implementing them effectively at the BoP requires distinct tactics.

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Inclusive Business and Impact Investing
The first and highest rated scoop.it blog on sustainable and inclusive business models that do well by doing good in emerging markets. The curations are mine.
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Integrated Capital for Social Enterprises (SSIR)

Integrated Capital for Social Enterprises (SSIR) | Inclusive Business and Impact Investing | Scoop.it
To build a thriving social enterprise sector, we need to rethink the purpose of capital and employ a new strategic funding approach.
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How Social Impact Investing Works (JPM,GS)

How Social Impact Investing Works (JPM,GS) | Inclusive Business and Impact Investing | Scoop.it
Social impact investing is changing the way investors and the government effect change, delivering quantifiable results and financial returns.
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Dutch Ministry of Foreign Affairs launches consultation on Inclusive Development | INCLUDE Platform

Dutch Ministry of Foreign Affairs launches consultation on Inclusive Development | INCLUDE Platform | Inclusive Business and Impact Investing | Scoop.it
In a debate in Dutch Parliament in October 2014, Minister Lilianne Ploumen for International Trade and Development Cooperation committed to send a letter to Parliament in Spring 2015 on the inclusiveness of Dutch projects and programmes.
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Better Investment In Social Impact Starts With These 4 Questions

Better Investment In Social Impact Starts With These 4 Questions | Inclusive Business and Impact Investing | Scoop.it
By taking into account all possible outcomes and consequences, including those unintended or indirect, social impact investments can be insured the greatest impact....
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Ten Nonprofit Funding Models (SSIR)

Ten Nonprofit Funding Models (SSIR) | Inclusive Business and Impact Investing | Scoop.it
For-profit executives use business models—such as "low-cost provider" or "the razor and the razor blade"—as a shorthand way to describe the way companies are built and sustained.
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Impact Investing's Newest Champion -- the Millennial

Impact Investing's Newest Champion -- the Millennial | Inclusive Business and Impact Investing | Scoop.it
The reality is that there are many in the financial markets and social sector who firmly believe that Millennials are critical stakeholders who will unleash impact investing's true potential within the next two decades....
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Four Impact Investing Trends Taking Shape in 2015 | Mission Investors Exchange

Four Impact Investing Trends Taking Shape in 2015 | Mission Investors Exchange | Inclusive Business and Impact Investing | Scoop.it
RT @MissionInvest: 4 Impact Investing Trends Taking Shape in 2015 http://t.co/kxmje7cdgJ via @cynmull @arabellaadvisor #impinv
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Green Bonds Are Changing Investor Expectations & Making Sustainable Investing Easier

Green bonds are mobilizing billions of dollars a year for development projects that countries and cities need, carried out in ways that are good for the climate and environment.
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The disruptive business model - the way forward for start-ups? - Hult News

The disruptive business model - the way forward for start-ups? - Hult News | Inclusive Business and Impact Investing | Scoop.it
Insights into the impact of disruptive innovation and the disruptive business model, looking at recent examples of Uber, Zipcar, and Airbnb.
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Millennials’ Weak Skills Threaten America’s Competitiveness

Millennials’ Weak Skills Threaten America’s Competitiveness | Inclusive Business and Impact Investing | Scoop.it
A report released by the Educational Testing Service (ETS) examined the skills of millennials in 22 countries and found that—surprise!—American millennials are woefully behind their peers around t
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IMPACT INVESTING SPOTLIGHT: A NEW KIND OF INVESTMENT

IMPACT INVESTING SPOTLIGHT: A NEW KIND OF INVESTMENT | Inclusive Business and Impact Investing | Scoop.it
What happens when tech industry leaders put their money behind entrepreneurship serving lower-income Indians?
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To Be An Inclusive Business, Forget Business School Lessons on Strategy

To Be An Inclusive Business, Forget Business School Lessons on Strategy | Inclusive Business and Impact Investing | Scoop.it
Under-investment in inclusive growth can pose a challenge to growth itself. Most citizens in developing economies do not have access to products and services we take for granted in the industrialized world.
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Ideagen Interview - Venture Philanthropy Partners CEO Carol Thompson Cole

Ideagen Interview - Venture Philanthropy Partners CEO Carol Thompson Cole | Inclusive Business and Impact Investing | Scoop.it
Carol Thompson Cole is President & CEO of Venture Philanthropy Partners (VPP), a philanthropic investment organization that helps great leaders build strong, high-performing nonprofit institutions.
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The Impact of Impact Investing

The Impact of Impact Investing | Inclusive Business and Impact Investing | Scoop.it
By: David Nowak In 1990, 45 investors and activists met in a lodge nestled in the Rocky Mountains to spend a weekend discussing the social and environmental aspects of investing. This past November
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28 Resources from Mission Investors Exchange & COF's Impact Investing Twitter Chat

28 Resources from Mission Investors Exchange & COF's Impact Investing Twitter Chat | Inclusive Business and Impact Investing | Scoop.it
During a chat on impact investing, 28 resources on impact investing were shared. Find folks to follow on philanthropy, mission investing & impact investing.
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What Venture Capitalists consider before investing in your Startup (PRESENTATION)

What Venture Capitalists consider before investing in your Startup (PRESENTATION) | Inclusive Business and Impact Investing | Scoop.it
Have you ever wanted to know what are the types of things Angel and Venture Capitalists consider when deciding whether to invest in a venture?
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Measuring Access to Opportunity in the United States - The Annie E. Casey Foundation

Measuring Access to Opportunity in the United States - The Annie E. Casey Foundation | Inclusive Business and Impact Investing | Scoop.it
This KIDS COUNT data snapshot illustrates how outdated methods measuring poverty in the United States are giving an inaccurate picture of how families are really faring and what public programs are actually working.
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Why we need financial access for all to tackle extreme poverty

Why we need financial access for all to tackle extreme poverty | Inclusive Business and Impact Investing | Scoop.it
One in three people around the world lacks access to basic bank accounts or any kind of credit, writes Jim Yong Kim, World Bank Group President.
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10 Impact Investing Blogs and Influencers to Follow Right Now | Net Impact

Thanks @laplusacumen! "@netimpact has recommendations on #impinv blogs and #influencers http://t.co/wv7kfkQre9”;
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Impact Investing: Time to Unleash PRIs (SSIR)

Impact Investing: Time to Unleash PRIs (SSIR) | Inclusive Business and Impact Investing | Scoop.it
How government can liberate philanthropic foundations to extend billions in critical risk capital for mission-driven startups—and help push impact investing into the mainstream.
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SOCIAL IMPACT STRATEGIES FOR BANKS: VENTURE PHILANTHROPY AND SOCIAL INVESTMENT – March 2014 | EVPA

SOCIAL IMPACT STRATEGIES FOR BANKS: VENTURE PHILANTHROPY AND SOCIAL INVESTMENT – March 2014 | EVPA | Inclusive Business and Impact Investing | Scoop.it
Organisational culture is still the main barrier within European banks to engage in #socinv and #venphil http://t.co/xTsWQUphMW
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Building Our Collaborative Muscles (SSIR)

Building Our Collaborative Muscles (SSIR) | Inclusive Business and Impact Investing | Scoop.it
Four ways funder-grantee networks can work together better and increase their impact.
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Is Non-Inclusive Economic Growth Sufficient for Stability and Competitiveness? | Creative Associates International

Is Non-Inclusive Economic Growth Sufficient for Stability and Competitiveness? | Creative Associates International | Inclusive Business and Impact Investing | Scoop.it
An exclusive economy might be to blame for Egypt's failure to grow, compete and stabilize http://t.co/lYQrn4t0Cm http://t.co/WO7JCBvcbp
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The Slippery Slope Of Impact Investing

The Slippery Slope Of Impact Investing | Inclusive Business and Impact Investing | Scoop.it
Impact investing is hot right now. The meteoric rise of social enterprise is shaking the foundations of the nonprofit sector, and traditional investors are starting to pay attention.
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Climate finance: the focus must be on quality not quantity

Climate finance: the focus must be on quality not quantity | Inclusive Business and Impact Investing | Scoop.it
The promise of new climate finance at Copenhagen and Cancun was something of a sham. But it is not too late to make it right at Paris
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