First, re-conceive products and markets by targeting unmet needs to drive incremental revenue and profits. The article points out that this strategy will lead to increased revenue, market share, market growth and profitability. Second, redefine productivity in the value chain by better managing internal operations so that it increases productivity and reduces risk. The strategy, according to FSG improves productivity, reduces logistical and operating costs, and improves quality and profitability. Third, enable cluster development by changing societal conditions outside the company to unleash new growth and productivity gains.
Three interesting approaches to connecting the social benefit with the business benefit. However, the article goes on to outline an iterative four (4) step process that is integrated with business strategy that is most intriguing and one I can clearly see as producing data and insights our clients will be most interested in.